Siyan Technology was invited to give a lecture at the APEC “New Paradigm of Digital Resilience for SMEs Forum” to share its insights on digital member management.
To help Taiwanese SMEs recover from the pandemic, APEC launched the “SME Digital Resilience New Paradigm Forum” digital showcase in July this year, with the goal of “strengthening enterprise digital resilience and achieving sustainable online and offline operations.” The forum invited enterprises to discuss topics such as “digital operations” and “MarTech marketing” and bring together practical methods.
Mr. Chen Zhenhao, Chief Strategy Officer of Siyan Technology and founder of its parent company Digit Spark, was invited by APEC to participate in this event. He gave a speech entitled “Understanding Market Demands: Business Service Modeling”, sharing his observations and corresponding solutions when planning member interaction and community management for micro and small enterprises.
Businesses need more than just digital tools; they need a mentoring and educational process.
Chen Zhenhao will use 【Oh!Bot】, a software specifically designed to build Digital CRM (Digital Membership Management) systems
for local businesses , as a case study to discuss with the attendees:
What digital and data tools can businesses utilize in both the “front-end marketing” that faces consumers and the “back-end marketing” that analyzes consumer behavior patterns? For example, membership management, user analysis, online and offline event integration, etc. These intricate marketing details are crucial for “small service industry operators” and “local businesses that rely heavily on member repurchase rates” to determine whether they can operate in the long term.
By effectively utilizing data tools for integration, businesses can not only provide consumers with timely, convenient, and thoughtful services, but more importantly, by collecting consumer data, they can further discover areas for improvement within the company itself, and identify marketing pain points that urgently need to be addressed.
Every business faces different challenges, and the implementation of digital services is the path we need to accompany SMEs on their journey. Through guidance, we can help businesses focus on their specific problems and offer appropriate solutions.
Lecture Information:
﹝Panel Discussion 3﹞ 2022.07.06 , 11:15 – 12:15 , Online Lecture
【Identifying Digital Solutions for Micro and Small Enterprises to Support Business Continuity】
Host: Chris Hung – Director of the Industry Intelligence & Consulting Institute, Institute for Information Industry
Speaker: James Chen – Chief Strategy Officer, Siyan Technology
Further Reading:
Event Calendar for the “New Paradigm of Digital Resilience for SMEs Forum”
For group details, please contact: Antonin Chen,
Marketing and Public Relations Manager, Digit Spark : [email protected]
Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.
