Digital Brand Curatorials (Part 2) | How can brands leverage digital tools to support their curatorial activities?
Have you mastered the “36 principle” of digital curation?
Event details : http://s.accupass.com/vVyXMZ
As we entered the second half of the 2022 pandemic, physical events resumed one after another: the 2022 Taipei International Computer Show, the Taipei International Food Show, the 2022 Cross-Border E-commerce Expo, major music festivals, and more. These events emphasized the combination of “professionalism” and “experience”: companies and manufacturers showcased their “professionalism” through product displays and personalized service, while consumers enhanced their understanding of the brand’s “professionalism” through product “experience.” While physical events remain irreplaceable, the pandemic also led many brands to discover the synergistic effects of digital technology, including:
- Breaking geographical boundaries: Reaching a wider overseas customer base and increasing event visibility
- Professionalism of the event: Professionalism that can only be demonstrated in person can be presented in more forms in the digital world.
- Data-driven development: Data tracking that physical stores cannot achieve, using digital methods to help your marketing reach precise customer groups.
In addition, implementing digital tools can effectively reduce personnel costs, administrative time costs, and more, allowing brands to achieve maximum campaign effectiveness with minimal manpower. But how to implement them effectively? Let digital brand experts, Digital PR, guide you through building your own brand’s “36 principle” and amplify your campaign’s impact with digital technology!
On August 31st, we held our first “Digital Curating” seminar (missed? Click here to watch the live stream of the first seminar). We analyzed the “36 Principle” and the fundamental concepts of brand curating, and discussed how data can enhance the power of brand curation and extend brand influence after an event, highlighting the advantages of digital integration. This time, we will hold a physical seminar, focusing more on classic cases of digital transformation in brand curating . Through real-world success stories, we will provide you with a formula for success , helping business owners understand more cross-platform curation and marketing techniques to win over consumers!
“Smart check-in wristbands” will also be provided on-site, allowing you to experience the latest technology in digital curation firsthand!
▍Event Highlights
- Mastering the communication strategies for brands during the pandemic
- Learn how “digital curation” can be used in brand marketing.
- Success Formula of Classic Real-World Cases
- Physical experience of the “smart check-in bracelet”
▍Suitable for
- Marketers who want to organize brand exhibitions
- Brand managers who want to learn how digital tools can be applied in brand marketing
- In the past, there were many brands that conducted physical events and curated exhibitions.
▍Course Outline
- Review of the concept of “digital curation”
- “Three-Six Principle” Import Method
- Sharing classic cases of digital curation
- The comprehensive application of digital technology
▍Detailed Information
- Date: September 21, 2022 (Wednesday) 14:00 ~ 16:00
- Location: TeSA Qingdao Classroom ( No. 2-1, No. 7, Qingdao East Road, Zhongzheng District, Taipei City, Taiwan )
- Cost: Free registration (This is a business-only event; registration is subject to approval).
- Contact: Ms. Chen [email protected] / 02-2521-8885 #128
- The organizer reserves the right to adjust the event and course syllabus.
Event details : http://s.accupass.com/vVyXMZ
