ZOCHA Digital Car Rental: The right SEO marketing unlocks the secrets to traffic! Creating a win-win situation for both rental and usage.
ZOCHA digital car rental provides protection for both rental companies and renters.
Motorcycles are an integral part of Taiwanese life and culture, and a popular way for many to travel abroad. Many foreigners even make a special trip to Taiwan to experience motorcycle tours around the island. Renting a motorcycle is also part of the travel experience, and ZOCHA’s digital rental service makes it simple, convenient, and worry-free.
Within the ZOCHA team, some members come from car rental backgrounds and are well aware of the operational challenges faced by traditional car rental companies, as well as the concerns consumers have when renting a vehicle. Therefore, in 2017, ZOCHA developed Mofun, a fast, safe, and transparent motorcycle rental platform using internet technology , creating a win-win mechanism for both rental companies and motorcycle users.
However, despite having a high-quality platform, ZOCHA is deeply troubled by the fact that its membership has not taken off…
Source: ZOCHA official website
The problems facing ZOCHA:
- Heavily invested in opening high-quality physical stores, but few people know about it.
- New to setting up an official website and unsure how to create a site that consumers will spend time and effort to browse?
- Want to expand brand awareness through online marketing, but don’t know how to get consumers to discover ZOCHA online.
ZOCHA’s bottlenecks can actually be summarized into one core problem: “They don’t yet understand how to utilize ‘SEO marketing’ to promote themselves.”
How to solve SEO marketing operations? Building a high-quality ZOCHA content website is the starting point for traffic. To gain exposure in Google search engines, a website rich in “readable pages” is fundamental. According to statistics, a website containing 15 pages is the minimum requirement.
ZOCHA learned from its mistakes and broke away from its previous “one-page website”. A one-page website is like a pretty brochure, suitable for showcasing events and promotions; however, if consumers want to get to know ZOCHA properly, a one-page website requires endless scrolling and tests patience, and it provides too little information to optimize SEO and increase brand exposure online.
ZOCHA plans website functions and content based on SEO marketing strategies.
Website setup:
- The website runs fast and smoothly ; and the top banner design with a clearly displayed menu makes it easy for readers to browse and encourages them to click to see more content.
- Based on consumer needs, we designed various thoughtful online search options , such as online car rental booking, a “Where to change the battery?” map in collaboration with gogoro, island tour plans, and information on accessories and maintenance services provided with rental cars, etc.
- With a healthy website and web pages, further refine the content of each page by adding relevant keywords, making them available for Google to crawl. This increases the chances of your website appearing in Google’s search results when consumers search for “car rental”.
Further Reading: Things You Absolutely Need to Know About Website Architecture
Regarding content exposure:
- Add “articles that people who rent motorcycles want to read,” such as motorcycle travelogues; and “articles that build trust in the brand,” such as news column exposure.
This rich content will attract consumers to linger on the website for in-depth browsing , increasing brand affinity and ultimately leading to the use of ZOCHA services. Simultaneously, it will indirectly generate keyword traffic beyond “motorcycle rental” by using keywords such as “tourism” and “industrial transformation . “
- When writing content copy and articles for exposure, make good use of “STP Focus” to find search keywords and related keywords that are suitable for ZOCHA’s main operations.
The ZOCHA team was initially unsure “which keywords are right for us?” So they started by researching competitors and experimenting with each keyword they came up with on search engines. Later, they discovered that they could make good use of the Ranking Martech tool to compare the reach and conversion rate of each keyword, obtain the most objective ranking optimization suggestions, and perform article health checks when producing content copy to optimize main headings, subheadings, etc. This allowed the marketing team to effortlessly produce articles that consumers enjoy reading and that Google’s crawlers can understand.
Further Reading: Focusing on Brand Planning STP
In terms of consumer research:
- When people browse the internet, the first thing they see is the title. When SEO content is exposed online, the ZOCHA team will design clear titles to let consumers quickly understand “this is the service I need, you can click to view”; for example, if it is aimed at people who “rent short-term in Taichung”, there is no need to force in keywords such as round-the-island, but to target the correct customer group .
- Establish a tracking mechanism in the website backend to analyze click-through rates and bounce rates . How likely are the exposed content, marketing campaigns, and image advertisements to attract consumers to stay on the page and take a few more glances?
From a marketing perspective, the longer consumers stay on a website, the higher the chance of them making a purchase . By observing metrics such as click-through rate and bounce rate , and comparing each piece of content exposed on the website, how can we make it the most popular? Which theme has the most enthusiastic market response? Through this process of learning about consumer intentions, the brand’s marketing can become increasingly adept at understanding people’s hearts.
ZOCHA’s SEO marketing has undergone a major overhaul, resulting in a significant increase in exposure and visibility!
After a major website redesign, STP focus, and keyword optimization, ZOCHA’s SEO marketing efforts have resulted in a significant increase in exposure and traffic, leading to a substantial increase in new members and repeat customers.
The website’s DA (Domain, Access, and Target) score reached 33% (compared to around 20% for similar websites), which, according to Google, indicates a highly practical, high-quality, and trustworthy website for consumers. Furthermore, it collaborates with well-known and influential websites in the online marketplace, such as KKDAY and Digital Times, to further cultivate a high-value brand image and establish a memorable connection for consumers renting motorcycles and visiting ZOCHA.
Further Reading:
Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.
