Event curation has a 2.0 version? Digital curation handles both online and offline events in one go!
(Thanks to Brainstorm Magazine for the report)
Online events have become a common form of interaction in our lives, and we generally recognize two major advantages: “breaking spatial limitations and reaching a wider audience than physical stores” and “keeping information online for long-term retention.” Beyond these advantages, why do consumers enjoy participating in online events? Because the costs in terms of money, time, and psychological/social interaction are relatively low. For brands, this is a stress-free way to penetrate unfamiliar customer groups.
Simultaneous online and offline activities allow for painless social network building.
Besides the freedom of time and location, for modern people busy with work and family interactions every day, “participating in online activities as a netizen” can relieve social burdens. Everything revolves around “me,” and for consumers, I can “find out whether I want to participate in this event first, and then decide whether to delve deeper into the information and grasp the essence of the event” without spending much money .
Digital curation allows online and physical events to occur simultaneously, enabling seamless interaction with “consumers who have not yet established engagement” while simultaneously engaging in in-depth face-to-face communication with “consumers who have shown interest and attended the event” in physical venues, obtaining the most concrete on-site feedback, and consolidating consumer trust for further marketing.
▼The results presentation of the 2022 ASPN x HYPE GVA Taiwan Sports Innovation Accelerator was held simultaneously in person and online, with attendees and companies sharing their results from all over Asia.
Is online + physical execution too complicated? Digital curation offers a high-efficiency, one-stop service.
For small events using Zoom or Google Meet, internal teams can learn to use them on their own. However, for large-scale events with thousands or tens of thousands of attendees, the sheer volume of work involved—including pre-event setup, live streaming, and interaction between in-person and online audiences—cannot be handled internally or by a single outsourcing vendor. It requires close collaboration between several companies working around the clock. Managing the hardware and software setup, venue design, host and guest speakers, live streaming and translation teams, audio-visual materials design and production, and advertising—the communication alone is a major undertaking. Even more challenging for organizers is integrating and converging the outputs of each team into a cohesive whole, ensuring the public clearly and logically absorbs event information throughout the pre-event, event, and post-event phases.
The most effective solution is to entrust all of this work to “one team,” but there aren’t many teams capable of handling so many aspects of the work; and Digital PR, the digital public relations department under the Digit Spark Group , is one of them.
Take, for example , the “Taiwan Sports Innovation Accelerator – Results Presentation,” an event jointly organized by Digital PR and National Chiao Tung University . Understanding the forward-looking development of the “sports industry,” we planned a physical presentation focusing on “transforming in-depth sports experiences into commercial and popular promotion,” while simultaneously launching an online version . The Digital PR team comprises curators, publicists, exhibition design personnel, and software engineers, capable of managing both physical and online events. Organizers only need to collaborate with one team, ensuring seamless communication; and adjustments to different execution details remain aligned with the overall goals, achieving consistency.
Furthermore, Digital PR has partnered with ACCUPASS, Taiwan’s largest event ticketing platform , leveraging ACCUPASS’s user base of over two million. This maximizes the event’s impact!
In an era where human attention is becoming increasingly scarce and the cost of social interaction is rising, “online + physical” is a more widely accepted approach for businesses and brands looking to build relationships with strangers.
Digital PR offers integrated digital curatorial services that cater to brand marketing and public relations needs, combining online and offline events . Leveraging the group’s capabilities in brand integration, digital marketing, and data tool application, it creates a data-driven digital curatorial model. This connects clients with online and offline consumer traffic, maximizing the exposure of their digital assets and ensuring that an event generates sustained attention and discussion before and after its execution, rather than simply remaining online and lost in the sea of information. Digital PR helps businesses utilize the power of “integrated services + data tools” to create perfectly connected online and offline events that leave a lasting impression on the public.
For business inquiries regarding Digital PR, please contact:
Aileen: [email protected]
Hans: [email protected]
Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.
