Utilizing Social CRM channels for remote health consultations

In response to Xingbao Medical Network’s need for remote video health consultations, Siyan Technology utilized a customized Social CRM solution, leveraging its long-standing experience in appointment services SaaS and Line marketing expertise to help Xingbao Medical Network build a new generation of medical and health consultation services.

Introduction

With an aging society and a growing emphasis on health, Cathay Group’s extended health business, Hsinpo Medical Network , has combined the Group’s extensive medical resources with Siyan Technology’s real-time appointment solution to create the “Ask a Doctor” health consultation platform. Users with allergies, nutritional deficiencies, or other everyday health issues who need medical advice and answers can quickly receive accurate results without the risk of infection by visiting hospitals or clinics. They can simply book an online consultation via text, images, or video through the platform.

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Challenges of remote health consultation services: Video conferencing software cannot integrate customer data

In order to make more effective use of abundant top-notch medical resources, and in light of the significant changes in lifestyle and medical service patterns caused by the Wuhan pneumonia epidemic, Xingbao Medical Network provides remote consultation services, promoting a more immediate and convenient health consultation service model to the public, allowing them to conduct health consultations at home without having to leave their homes.

When conducting remote health consultations, video calls are typically necessary for doctors and nutritionists to better understand the individual’s condition. However, the official Line account itself does not offer video services, and related software on the market does not provide video call functionality on the official Line account. Video call software and functions such as Zoom and Google Meet cannot integrate previously provided user data or connect to member databases. This forces doctors and nutritionists to repeatedly search for information and switch between software during the consultation, which can easily lead to misunderstandings and make the consultation time-consuming, preventing users from receiving timely health-related advice.

List Industry Social CRM Solution: Project Customization

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To address the remote text and video health consultation needs of Xingbao Medical Network’s “Youyiwen” platform, Siyan Technology utilized a customized Social CRM solution. Leveraging its long-standing experience in appointment services SaaS and its Line marketing expertise, Siyan Technology helped Xingbao Medical Network build a new generation of health consultation services. Through Siyan Technology’s customized Social CRM solution, users can register and access video or text health consultation services simply through the Line social media platform. For Xingbao Medical Network, in addition to connecting to a video system that complies with international medical regulations and information security, the solution also allows for the creation of digital member journeys based on user registration data and activity patterns on the Line social media platform, further segmenting and tagging users to gain a 360-degree user profile.

Users can register and log in to the official Line account of Xingbao Medical Network’s “Youyiwen” (有医问), fill in their personal medical history and health information, then select the image and text menu or interactive card to enter the relevant department page, make an appointment for the required consultation service, pay, and receive relevant notifications. They can then open Line at the appointment time to receive the consultation. Doctors and nutritionists can receive appointment notifications by linking their Line Notify accounts and attend appointments on time. Company managers can use the backend to push messages to different member groups for marketing activities and message notifications.

Creating a brand-new consumer service model, starting with Social CRM.

Hsing-Pao Medical Network has partnered with Si-Yan Technology to create the “You-Yi-Wen” health consultation platform, which combines the health consultation industry with Social CRM. This platform allows all video and remote health consultation services to be completed directly through Line, providing convenience for doctors and company managers, and enabling the public to receive professional health advice from doctors and nutritionists more quickly.

Want to better leverage the advantages of social media to provide customers with more immediate and tailored services, while saving the hassle of organizing customer data and establishing a brand-new consumption and service model? Start with Social CRM! Contact Siyan Technology now to use Social CRM to bring customers a seamless service experience!

Further Reading: Understanding Social CRM
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