Xiaomu Wood Industry: Digitalizing Traditional Production, Uncovering Unnoticed Consumer Pain Points for SEO Marketing

The digitization of traditional industries leverages the extensive and meticulous experience of industry veterans, uncovering pain points that consumers may not readily perceive. This serves as a key to breaking through the sea of ​​traffic, ensuring that SEO articles immediately resonate with consumers’ reasons for searching “lifting the bed” online. This successfully establishes a professional brand reputation.

Brand Introduction: Xiaomu Wood Industry Lift-Up Bed

The top-of-the-line eco-friendly lift-up bed provides people with quiet, non-toxic, and the most profound sleep health management.

Xiaomu Wood Industry specializes in lift-up beds and custom-made bed frames. With its patented velvet-covered technology, Xiaomu lift-up beds are completely noiseless compared to ordinary lift-up bed frames, and feature safety latches for a silent and stable ride. Eliminating the unknowing dangers of sleeping with formaldehyde, Xiaomu Wood Industry’s mission is to help everyone live peacefully in a toxin-free and healthy environment, and the bed is the first step towards achieving that peace of mind.

Customer needs

The founder of Xiaomu Wood Industry, with a background in the traditional timber industry, decided to establish his own brand after many years in the business. To build brand awareness, Xiaomu partnered with Ranking to create a brand website and launch digital marketing. Online, the keyword ranking for “lift a bed” was dominated by large e-commerce platforms, so the Ranking team planned long-tail keywords for Xiaomu related to product advantages and customer journey mapping ; accumulating SEO traffic in searches related to lifting beds.

Customer advantages

• The founder came from a lift bed factory and has 30 years of industry experience . He is familiar with consumers’ needs and concerns about lift beds and incorporated his experience into keyword operations after discussing with Ranking.
• Xiaomu owns a patent for its self-developed “Silent Lifting Bed,” and its products have advantages such as “quiet operation,” “superior wood selection,” and “superior safety support devices compared to other brands,” thus differentiating itself in the market through quality.

Ranking Consulting Services

• Getting Started: Digital Transformation Coaching, Establishing Website Content and Traffic Layout

For clients embarking on digital transformation for the first time, we provided basic digital education, established an SEO-friendly Xiaomu Wood Industry brand website, and planned a complete sitemap and service line link . The website development process was jointly planned by Ranking and Xiaomu; the clean and calming visual theme gives viewers a healthy and unburdened impression. The website’s usability features an intuitive functional design, allowing for easy viewing of various product features; and it also showcases patent certifications, highlighting Xiaomu’s achievements in patent research and development within the industry.

• Product Exposure: Identifying Consumer Journey Keywords from “Reasons for Searching for Product Information Online”

When the brand was just starting out, it had a limited number of products and struggled to compete with large e-commerce platforms for product traffic. Ranking’s team consultant, Joss, worked with the client to plan a strategy of dividing keywords into two groups for SEO articles:

• The first group consists of in-depth articles that establish the brand’s official website’s presence,
  targeting an audience with basic knowledge of the wood industry and lift-up beds.
  These articles share Xiaomu’s exclusive silent patent technology and the material selection considerations in making lift-up beds. They particularly emphasize the core entrepreneurial value of “low-formaldehyde products ,” promoting non-toxic furniture and building a reassuring image for the brand to potential consumers.

• The second group: Articles addressing consumer pain points,
  focusing on keywords related to “post-purchase usage.”
  When consumers have questions about using the lift-up bed, searching for answers online will lead them to the brand’s official website. Through concrete product usage scenarios, the article aims to give the public a basic understanding of lift-up beds, subtly highlighting the product’s advantages and providing readers with immediate visual images (such as more spacious living spaces and odor-free rooms).

Results

• All the keywords from this collaboration appeared on the homepage .
• The client wants all their main keywords to rank on the first page of search results, and for the SEO articles featuring those keywords to be selected as featured snippets by Google .
• Website organic search click and impression performance: The average click-through rate grew rapidly from 0 to 14.4% ; the click-through rate is better than similar self-branded websites. According to further statistics, organic traffic accounts for 85% of the website’s total traffic .

Key to success

In this digital transformation case, Xiaomu Wood Industry collaborated closely with the Ranking team, growing together.
For the digitization of traditional industries, Ranking drew upon the meticulous and profound experience of veteran craftsmen in the industry, uncovering pain points that consumers themselves might not easily perceive. This became the key to breaking through the sea of ​​traffic, ensuring that SEO articles immediately addressed why consumers would search online for “bed lifting.” This successfully established the brand’s professional reputation.

Further Reading: [Customer Success] Keyword Extension: Weaving a Web in Organic Search

Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.