[Media Report] Linker Smart Marketing, a one-stop intelligent marketing platform, helps SMEs break through challenges.
Our media interview was originally published on the AI HUB of the Institute for Information Industry.
As algorithms continue to update, driving traffic from Facebook to brand websites is becoming increasingly difficult. Furthermore, Google’s announcement that third-party cookies will be phased out by 2022 at the latest makes tracking ad audience data even more challenging, leading to ever-increasing digital marketing costs. Linker Intelligent Marketing’s “AI Intelligent Marketing System” will become the best assistant for traditional enterprises to embark on digital transformation, enabling business owners to “spend their advertising budget wisely” and helping SMEs stranded by the pandemic to “go global” and market to the global market.
LinkTech Intelligent Marketing was founded by Chairman Chen Zhenhao, who is known for his expertise in data marketing. Driven by his passion, the company combines technology marketing strategies, market strategies, and business applications. It has attracted elites from fields such as big data, software development, advertising, branding, cross-border trade, and design to form its core team, which focuses on the technological development and market application of MarTech (technology marketing).
Leveraging AI technology and domain knowledge to create a one-stop intelligent marketing platform
In fact, Chen Zhenhao has integrated his digital marketing businesses, including Inbound Digital Marketing, Leading Intelligent Marketing, Digital Public Relations, Growth Performance Strategy Consulting, Ranking SEO, and Siyan Technology, to establish Digit Spark Zhenhao Internet Media Business Group , with as many as 800 clients covering more than 16 industries.
Linker Intelligent Marketing combines its proprietary AI technology with years of industry experience in advertising know-how to create a one-stop intelligent marketing platform with zero learning curve. Even business owners with no prior advertising experience can easily get started. The platform intelligently filters out any information that could lead to misjudgments, enabling businesses to make accurate decisions and navigate the world of digital advertising and marketing smoothly, achieving optimal digital advertising results through MarTech tools.
According to a MarTech Advisor survey, a staggering 84% of marketers believe that reinventing MarTech tools is a crucial key for businesses to gain a competitive edge in the market. Therefore, Linkwise Intelligence offers a one-stop AI-powered intelligent marketing system that incorporates three MarTech tools :
1. AI Master Advertising Monitoring and Optimization Tool: Through AI Master’s fully intelligent mode, businesses can monitor and optimize advertising performance 24/7. Its intelligent alert function can instantly shut down high-cost, low-efficiency advertising campaigns, providing immediate relief for businesses. Furthermore, through automatic audience segmentation and derivative audience recommendations, it identifies potential customer groups, enabling businesses to easily achieve high-performance advertising and generate revenue.
II. AI Insights Advertising Reporting Tool: This cross-platform advertising reporting tool integrates the backends of Taiwan’s two major advertising platforms, Google and Facebook Ads, providing business owners with a comprehensive dashboard that updates data hourly, allowing them to quickly grasp the latest advertising performance. It also enables one-click generation of customized reports based on user needs. Utilizing AI intelligent insight technology, it provides multi-faceted data analysis and ad rating, helping business owners interpret and identify the hidden value information within advertising data.
Third, SOV’s voice volume analysis tool digitizes voice volume data. Through intelligent text exploration and semantic analysis, it transforms voice into valuable key data, grasps the dynamics of the market, identifies hot topics of competitors and the industry, analyzes which topics can resonate with consumers, and opens up paths for enterprises to optimize decision-making quality.
AI-assisted marketing boosts advertising effectiveness by 2 times.
Linker Intelligent Marketing CEO Lin Yangbin stated that Linker Intelligent successfully assisted a business English learning platform by using a one-stop AI intelligent marketing system to increase advertising effectiveness by 200% with the same advertising budget, reduce lead generation costs by 50%, and double monthly revenue compared to the past.
In addition, during the pandemic, Linker Intelligence also collaborated with the Taiwan External Trade Development Council (TAITRA) to assist Taiwan’s traditional industries in transitioning from offline to online sales. For example, it helped manufacturers of socks, machine tools, and plastic products to successfully acquire customers online. Whether it was assisting with website updates or setting up web pages, it helped retailers who originally only sold offline find a stable way to obtain orders online.
Although the pandemic has posed operational risks to industries such as tourism, hotels, and restaurants, Linker Smart Marketing still achieves 1.5-2 times growth in revenue annually. This is because it uses AI technology to create new sources of profit for advertising agencies and advertisers, and has achieved remarkable results in reducing manpower costs, saving advertising budgets, and increasing new revenue.
Over the past five years of entrepreneurship, Chen Zhenhao has witnessed the challenges and urgent needs of businesses in digital advertising and marketing. The biggest challenge LinkAI faces in promoting AI-powered intelligent marketing is accelerating the digital transformation of business owners’ “mindset and decision-making.” Enterprise digital transformation is divided into two levels: “operational processes” and “mindset and decision-making.” The introduction of MarTech tools primarily assists in the “operational processes” aspect, enabling businesses to improve their operational processes through digital tools, utilize big data for precise management and analysis, thereby opening up new markets, increasing revenue, and reducing costs.
Digital transformation is not just about adopting digital tools; it should be combined with organizational culture transformation.
However, to effectively utilize MarTech tools, a “mindset-making” understanding of digital transformation is required. In assisting businesses with marketing and advertising, Linker Intelligence has found that some small and medium-sized enterprises have a relatively weak imagination of digital transformation and a limited understanding of digital marketing. They often focus on using digital tools to solve immediate problems, but neglect the fact that digital transformation must be combined with the transformation of employees and organizational culture to maximize its benefits.
Lin Yangbin, with his experience in multinational corporations and overseas markets, understands that while Taiwanese products and services are internationally competitive, “everything is ready except for the final push”—SMEs lack the tools to compete internationally. To become the best marketing partner for SMEs, he will integrate all group resources and develop cross-border products, launching a variety of intelligent tools needed for cross-border marketing. These include a cross-border customs data system, an AI-powered intelligent marketing system, digital public relations SOV (Social Occupational Voice) insights, SEO intelligent insights, and AI-powered SEO article writing. This will enable local businesses seeking digital transformation to easily expand overseas using suitable MarTech tools, enhancing the international competitiveness of Taiwanese industries.
“Linker Intelligence’s vision is to become a cross-border intelligent marketing service provider for brands.” This has always been Chen Zhenhao’s original intention since starting his business, and he will continue to uphold this original aspiration in the future.
