[Digital Salon Series] The First Step in Event Curation: Solutions for Brand Marketing
Faced with the impact of the pandemic over the past two years, the global economy has declined due to restrictions on physical activities. Although Taiwan’s overall consumer market and economic situation were optimistic in 2021, Omicron’s expansion across borders this year has significantly impacted physical activities and greatly increased market uncertainty.
This lecture guides businesses to understand the “digital-first” consumer mindset , combines brand curation with digital transformation , and enables brands to overcome marketing difficulties under the pandemic through the power of digital marketing. It also introduces more cross-venue curation techniques to help brands win over consumers’ hearts!
▍Event Highlights
- Mastering the communication strategies for brands during the pandemic
- Understanding “digital curation” and its application in brand marketing
- Learn how to effectively use digital tools for brand curation.
▍Suitable for
- Marketers who want to organize brand exhibitions
- Brand managers who want to learn how digital tools can be applied in brand marketing
- In the past, there were many brands that conducted physical events and curated exhibitions.
▍Course Outline
- [Concept] What exactly is digital curating?
What is the essence of curating?
How can curating undergo digital transformation? - [Application] How do marketers begin planning and curating content?
How to start
curating different paradigms? -
[Tools] Using Digital Tools to Assist Curating Events:
Issues and Discussions
▍Detailed Information
- Date: August 31, 2022 (Wednesday) 14:00 ~ 15:00
- Location: Online lecture
- Cost: Free registration (to maintain quality, this event is subject to an approval process).
- Contact: Mr. Chen [email protected] / 02-2521-8885 #130
- The organizer reserves the right to adjust the event and course syllabus.
- Event link: http://s.accupass.com/Lc9M3U
※Precautions
A pre-event notification email will be sent out one week prior to the event. Please double-check that your email address is correct.
The online lecture will be conducted using the Accupass Live platform.
On the day of the event, please access the Accupass Live live stream through the Accupass website/app, go to “My Tickets,” and select “Enter Accupass Live.”
We recommend participating in the online lecture on a computer for the most complete and optimal experience.
