October 27th, “2023 Super-Efficient Digital Trends Forum”: Digit Spark Group × Ruijie Neuromarketing, leading you to understand a brand-new marketing model.
Martech tools for data-driven marketing offer a significant advantage in “anticipation”: marketers can anticipate “what I want” even before consumers themselves, and adjust sales strategies accordingly. When we identify a specific consumer group, we can conduct data analysis: What are these people paying attention to? What information would interest them and make them pause for a second?
Experts Discuss: 2023 Trends, Martech Boosts Brand Marketing
On October 27, 2022, a trend forum was jointly hosted by Digit Spark Group and Ruiji Neuromarketing, featuring a keynote speech by renowned marketing consultant, Mr. Gao Duanxun ; the forum explored the topic from basic to advanced levels.
- What are Martech tools?
- Why should businesses actively adopt Martech?
- What are the benefits of data-driven marketing for business transformation?
For the long-term development of enterprises, research and data analysis are essential efforts. Led by Professor Gao, participants in this event will understand the general logic of Martech; then, the public relations and advertising team from Digit Spark Group will provide in-depth explanations of practical Martech tools, how to operate and apply them, and how to observe results and continuously improve them. This will guide enterprises to effectively utilize data technology in their marketing plans.
Digit Spark data marketing empowers brands to become their customers’ closest confidants.
In 2022, many astute companies had already begun preparations, diligently building their own first-party data and accumulating consumer online behavior databases specifically tailored to “my brand and my products.” This allowed them to gain a wealth of insights into the intentions of potential customers, preparing for a future online world without third-party cookies. For corporate brands, the competition is no longer about speed or innovation; it’s about returning to a people-centric approach, competing on “who truly understands their customers’ hearts?”
The Digit Spark Group’s topics focus on which Martech tools businesses can leverage to analyze consumer behavior and become the “most consumer-savvy brands” in the industry amidst the technological wave . For example, if a business wants to sell products, we don’t just present product information to consumers; instead, we build an information network “centered around this product,” allowing consumers to unconsciously build an emotional connection with the brand and become friends with other consumers while browsing the internet.
Digit Spark will share real-world case studies on how businesses can simultaneously leverage multiple data marketing strategies to leave a deep digital footprint in the minds of potential consumers. By utilizing Martech tools, digital curation techniques, and targeted advertising strategies, businesses can proactively build a presence in the online world through various product-related SEO content that “will keep viewers engaged,” precise ad exposure to target customer groups, and social media engagement, thus firmly capturing potential customers.
（▲Event Location: Vientiane Hall, 4th Floor, Regent Taipei）
Mastering the market and brain science: a new marketing skill that combines the two.
Is consumption truly 100% free choice? This is a new topic raised by neuromarketing. When people open their eyes every day, they are faced with an overwhelming amount of information. How can marketers seize the best exposure positions in this sea of information, subtly influence consumers’ desires, and motivate them to take action?
<Raycell Neuromarketing> combines research in neuroscience and digital marketing to enable marketing not only to understand consumer psychology but also to guide it. Take the simplest “plate experiment” as an example: why do warm-colored plates stimulate appetite more than cool-colored ones? How does the size of the cups and bowls used in restaurants affect table turnover? By breaking down these studies of human behavior, how does the human brain work? Where do our desires come from? Combining this knowledge with marketing strategies is immensely beneficial for expanding brand awareness and boosting sales. Furthermore, with data-driven marketing, brands can deeply penetrate consumers’ daily lives. From the moment the thought “Do you want this product?” arises, we are already engaging consumers and proactively building a friendly relationship with the brand.
Mastering “anticipation” and “understanding” is the most effective way for businesses to take the initiative.
For businesses actively seeking transformation, they should embrace the power of data technology. Technology allows us not only to walk alongside consumers, but also to lead their actions and show them the world we’ve created for them.
In 2023, Digit Spark will continue to assist businesses in their transformation and build a highly efficient business model driven by data marketing. Through this forum, business owners can gain a clearer understanding of the benefits of data marketing for their brands and receive guidance from professional consultants to find a data marketing strategy that suits them to meet the changes in the future consumer market.
Event Information
2023 High-Efficiency Digital Trends Forum | Click here for event details
- Time: October 27, 2022 (Thursday), 13:30 ~ 16:00
- Location: Online and in-person lectures
- Cost: Free, limited to corporate participants.
- Contact: Mr. Chen [email protected]
- The organizer reserves the right to adjust the event and course syllabus.
Precautions
- A pre-event notification email will be sent out one week prior to the event. Please double-check that the email address you provided is correct.
- The online lectures were conducted using the WebEx platform.
- We recommend participating in the online lectures on a computer.
Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.
