[Media Report] What are pet owners thinking?! boasts Taiwan’s most comprehensive pet consumer database, helping businesses seize marketing opportunities.
Thank you to Economic Daily News , People’s Livelihood Headlines , Yahoo News , PChome News , New Headlines , and many other media outlets for their coverage.
The pet industry presents a huge business opportunity, exceeding NT$58 billion in Taiwan alone . Pet industry operators who possess an “objective, detailed, and large-scale database of pet owners” will have a greater chance of achieving commercial success in the pet market.
Tairui Medical Co., Ltd., combining actual market research with its self-developed SaaS system, has created Taiwan’s first and most complete “owner-pet database,” leading the way for businesses to accurately understand owners’ consumption patterns and achieve outstanding results!
Business opportunities are vast, but seizing them is a skill! <Terry Medical> leverages data to help pet brands better understand their owners.
The pet market offers huge business opportunities, but it also boasts a large number of brands and fierce competition. Pet owners face a daily barrage of choices, including health supplements, electronics, grooming, and behavior training. Their motivations and levels of willingness to purchase vary, and even the profiles of individual consumers differ significantly. If pet brands define their target audience as “people who own dogs and love animals,” it’s too simplistic and fails to truly understand the diverse aspects of pet owners. For brands that don’t understand their consumers, their products will only be eliminated from the market faster and faster.
To gain significant consumer attention in a fiercely competitive market, businesses need to understand pet owners and their furry friends better than others, not only than their competitors but even better than the pet owners themselves.
At this point, having access to an ” objective, detailed, and massive database of pet owner information ” becomes especially important. <Terry Medical> possesses Taiwan’s first and largest “pet owner database” with the most comprehensive behavioral analysis indicators. This database helps businesses analyze the underlying needs behind pet owners’ pain points, enabling them to launch high-potential products in response . Furthermore, by understanding marketing information such as “What are different pet owners concerned about? When and where do consumers obtain information and are easily persuaded? How do different pain points affect a particular pet owner differently?”, businesses can improve the accuracy of each marketing campaign, ensuring their strategies truly resonate with consumers , achieving high results with minimal effort.
Image source: Tairui Medical Technology Co., Ltd.
<TerryMed> combines “actual research and investigation + independent SaaS development + data marketing” to form a robust database that is most beneficial to brand owners.
In 2023, Tairui Medical partnered with Digit Spark Group to focus on developing integrated pet healthcare systems and pet database SaaS services. This collaboration has resulted in a more comprehensive and objective Taiwanese pet analytics database than its competitors . During the development phase alone, the database recorded 1.5 million pets and 1 million pet owners. To this day, the database continues to grow steadily every week and month. Tairui Medical’s data is not solely derived from trend analysis companies; rather, it involves visiting animal clinics, retailers, and pet shelters to obtain owners’ behavioral data anonymously . This data is then combined with data marketing analysis to develop increasingly detailed consumer profile indicators for businesses.
As shown in the image below, the data analysis indicators of <Terry Medical> are highly diverse, and there are also various other information such as “animal age and current health status”, “owner’s living habits” and “owner’s average spending”, providing brand operators with substantial support.
Image source: Tairui Medical Technology Co., Ltd.
Tairui Medical’s data also integrates advertising strategies to help brands pursue high-quality marketing conversions.
<Terry Medical> empowers pet businesses with access to vast amounts of consumer data. But how to effectively leverage this data and translate it into tangible revenue? <Terry Medical> also integrates “advertising network media services” to support brands. We partner with hundreds of pet clinics, grooming salons, and exhibition venues across Taiwan—places where pet owners regularly visit and linger— securing over 150,000 monthly impressions. Dynamic ads in these “owner-recognized” locations ensure that brand messages reach the corresponding consumers!
Unlike general advertising, brands conduct precise pet owner analysis and pre-classify consumers and target specific marketing tags before launching their campaigns. They know “which products and pain points to promote to which consumers, and which specific pet venues to target to drive the most sales!” Brands can save a lot of costs by spreading advertising and hoping to be seen, and focus their budget on a few target placements that are most effective in persuading consumers , bringing the highest sales conversion rate to the brand.
Owner behavior data × marketing strategy analysis: creating outstanding business results for pet brands!
In the face of a constantly changing and highly competitive pet consumer market, Terrell and Digit Spark Group have joined forces to help businesses unlock the value of pet data and increase the potential for monetization.
Leveraging the power of “Pet Industry SaaS R&D” + “Data Analysis and Integrated Marketing,” we provide information support to all businesses looking to enter the pet-related industry, as well as those already in it seeking to accelerate brand development. This helps businesses successfully attract pet owners’ attention time and again, creating marketing breakthroughs.
You are also welcome to download Terry Medical’s “Pet Medical White Paper” to get a head start on pet data!
For business details, please contact:
Marketing window of Tairui Medical Co., Ltd.
Tarrie Tsai
CEO of Tairui Medical Co., Ltd.
Chase Mao
02-6603-9997
Image source: Tairui Medical Technology Co., Ltd.
