Unveiling the secrets of public relations in the tourism industry! How to make your voice heard influence order volume.
Unveiling the secrets of public relations in the tourism industry! How to leverage your voice to boost visitor numbers?
The tourism boom is back! Both outbound and inbound travel present business opportunities, but the industry landscape continues to shift. Whether it’s the major reshuffling of the aviation market, the further evolution of the travel experience, or the promotional prices on booking platforms, how can we leverage these changes to seize business opportunities?
Digit Spark’s “Industry Marketing Trends Seminar – Tourism & Study Abroad Series 1″ in Q1 2023 will invite Digital PR, the group’s most professional word-of-mouth marketing team, to analyze the consumer journey of both ” group tourists ” and ” independent travelers .” Through Digital PR’s exclusive ” 3-Step Guide to Consumer Journey Analysis and Response Strategy ,” you can gain a competitive edge in word-of-mouth marketing and seize tourism opportunities before the peak summer travel season!
For event details, please visit http://s.accupass.com/Pi7LJC
▍Event Highlights
- Customer Journey Analysis | Deconstructing the Consumption Journey of Group Tour Tourists and Independent Travelers
- Marketing Funnel Analysis | Analyzing the Suitable Marketing Methods for Different Customer Acquisition Stages
- Key Copywriting Guidelines | Providing Precise Copywriting for Each Stage of Marketing
- Industry Case Sharing | Sharing real-world industry case studies to help you get started faster
▍Who is suitable to participate?
Tourism, accommodation and sightseeing
Industry professionals, marketers, business owners
▍Lecturer Introduction
Digital PR | Mike Chang
- Business Director of Zhenhao Digital Public Relations Business Group
- Siyan Technology Co-founder
- Specializes in public relations issues and curatorial consulting
- Special lecturer for Japanese beauty brands
- Training instructor for well-known beauty brands
- Successfully mentored over 500 companies in their brand digital transformation
▍Lecture Information
- Date: February 16th (Thursday) 14:00-15:00
- Location: Zoom online lecture
- Registration is free. This is a business-only session, and priority will be given to business owners who have provided their complete company name and company registration number.
- For event inquiries: (02)2521-8885 ext. 128
Ms. Chen [email protected]
▍Precautions
- This seminar is a business-only event, and registration will be subject to review. Please fill in your company name and company registration number in full when registering. The organizer will give priority to relevant business participants.
- After completing the registration, the organizer will send a pre-event notification letter within one week before the event. Please double-check that the email address you provided as the “registrant” is correct.
- The online lecture will be conducted using the Zoom video conferencing platform. If your computer or mobile phone has not yet installed it, please download the Zoom video conferencing software before the meeting. Click here to download (please download the corresponding version).
- For those who have already downloaded Zoom, please remember to check if you have updated to the latest version.
We recommend using the desktop version of Zoom for the most complete and optimal experience during online lectures. - Once you’ve confirmed the download/installation is complete, please remember to apply for a Zoom account. Click here to register (if you already have an account, you don’t need to register; please log in directly).
- Please ensure you are listening in a quiet environment with a recommended internet speed of 16Mbps upload and 3Mbps download ( click here to test your internet speed).
- The organizer reserves the right to adjust the event and course syllabus.
For event details, please visit http://s.accupass.com/Pi7LJC
