A Guide to Cross-Border Expansion in the Accommodation Industry: Reputation Strategies in Japan, South Korea, Singapore, and Malaysia
With the inbound market recovering and independent travelers, group tours, and business travelers flocking to Taiwan,
are you ready to capitalize on the inbound tourist market?
For event details, please visit http://s.accupass.com/eZhNHx
Digit Spark Group’s “Tourism and Study Abroad Industry Marketing Seminar” Session 3 –
” A Guide to Cross-Border Layout of Accommodation: Reputation Strategies in Japan, South Korea, Singapore, and Malaysia “
Recognizing the business opportunities in inbound tourism, we’ve partnered with Allez!, a marketing platform with experience collaborating with hundreds of cross-border influencers , and Taiwan Travel Map , specializing in creating professional multilingual websites for the accommodation industry . Together, we’ll host a special session for hotels, guesthouses, hostels, campgrounds, and other industry partners who are still unsure how to effectively penetrate overseas markets. Highlights include:
- An inbound traveler trend survey reveals which countries currently receive the most inbound travelers.
- I lack local resources overseas, so how can I most effectively conduct local marketing and exposure? How can I combine word-of-mouth marketing with a multilingual website for maximum impact?
- Industry peers share their experiences – the best way to understand! A mystery guest will be joining us online to share their success stories without reservation.
▍Lecture Highlights
This comprehensive guide to travel marketing offers unreserved insights and helps businesses revitalize their brands, enabling them to thrive in the post-pandemic era through digital marketing.
- Insights into inbound travel trends reveal markets where the government currently invests resources.
- Analysis of commonly used social media environments in Japan, South Korea, Singapore, and Malaysia
- Essential points for building a cross-border reputation and a multilingual website
- Sharing successful case studies from peers – the best way to learn is through mutual reference.
▍Who is suitable to participate?
This online marketing seminar is specifically designed for the “housing and hospitality industry” and is suitable for hotels, inns, motels, and campgrounds!
- Accommodation operators preparing to expand brand exposure and awareness
- Accommodation operators hoping to improve their reputation and website visibility
- Accommodation operators eager to expand their domestic and international traveler lists
▍Lecturer Introduction
- Allez! Marketing Business Director | Elaine Lee
Specializing in combining tourism with influencer marketing, we serve numerous Taiwanese companies in their domestic and international influencer marketing strategies, spanning industries such as accommodation, catering, souvenirs, experiences, and transportation. By analyzing market differences and managing social media reputation, we assist business owners in brand promotion.
- Paul Dong, Senior Business Manager at Taiwan Travel Maps
Specializing in the creation of multilingual brand websites and online sales integration for accommodation brands, adept at using digital marketing to enhance brand image and performance, and having served accommodation types including luxury camping, hot spring hotels, and design hotels.
▍Lecture Information
- Date: March 30 (Thursday) 14:00-15:00 (Entry opens at 13:50)
- Location: Online live stream
- Cost: Free to participate
- For event inquiries, please contact Ms. Chen
at 02-2521-8885#128 or email her at [email protected]
▍Precautions
- After registration is complete, the organizer will send a pre-event notification email within one week before the event. Please double-check that the email address you provided is correct.
- The online lecture will be conducted using the Zoom video conferencing platform. If your computer or mobile phone does not have Zoom installed, please download the Zoom video conferencing software before the meeting. Click here to download (please download the corresponding version).
- On the day of the event, please access “My Tickets” through the Accupass website/app and select “Zoom Live.
” Guests who have already downloaded Zoom should also remember to check that it is updated to the latest version.
We recommend using the desktop version of Zoom for the most complete and best experience during the online lecture. - Once you’ve confirmed the download/installation is complete, please remember to create a Zoom account. Click here to register (if you already have an account, you don’t need to register; just log in).
- The organizer reserves the right to adjust the event and course syllabus.
For event details, please visit http://s.accupass.com/eZhNHx
