Mastering the Decision-Making Journey of Potential Patients in 2023: A Comprehensive Digital Marketing Strategy for Clinics
Mastering the Decision-Making Journey of Potential Patients in 2023: A Comprehensive Digital Marketing Strategy for Clinics
Invited lecturer for the 2023 “E.SUN Bank Physician Special Lecture”, exclusively hosting a special session on Digit Spark!
Do clinics also need remarketing ? The second session of Digit Spark’s second season of industry marketing seminars – “Health and Medical Marketing Season” – will introduce digital transformation strategies that can be implemented in local family medicine clinics, cosmetic clinics, and pet clinics!
For event details, please visit http://s.accupass.com/V26FTp
Is human resources still a marketing challenge for clinics?
How can a clinic do marketing if it lacks manpower? While reputable clinics can reduce their marketing resource investment, they also face the challenge of not being able to extend their services beyond their local area and lack professional marketing personnel. So how should a clinic do marketing?
Let MarTech be your powerful assistant, using data for precise marketing.
This lecture focuses on the marketing challenges faced by clinics, providing clinic brands with two key points for overcoming these challenges:
- The Importance of Importing Tools : Importing the “right” digital tools and understanding how to apply data allows you to maximize marketing effectiveness with minimal manpower. The first half of the seminar featured healthcare tool expert, Ruitai Health, assisting brand clinics in establishing key concepts of data empowerment and how to use data for precise remarketing.
- Starting with the patient decision-making process : In the second half, the speaker will delve into the patient decision-making process to help clinic brands understand their needs and motivations, and how to provide targeted messaging and services to increase appeal, improve conversion rates, and enhance market competitiveness.
Still feeling apprehensive and clueless about digital transformation? On June 29th, let the Deputy Director of “Ruitai Health” guide you step-by-step through the first step of your transformation!
▍Highlights of this lecture:
- Data Analysis | A Comprehensive Analysis of the Application of Imported Data in Clinics
- Marketing Strategy | Do Clinics Need Further Marketing? Data-Driven Approaches
- Decision-making process | 5 steps for patients’ decision-making, mastering search keywords
- Tool Recommendations | A Quick Guide to MarTech Tools Perfect for Clinics
▍Who is suitable to participate?
- Own clinic brand operator
- Doctors who want to start their own clinic brand
- Clinic’s dedicated marketing staff
▍Lecturer Introduction
Zoey Xu, Deputy Director of Ruitai Health Co., Ltd.
Previously served as a digital marketing consultant for several startups in Taiwan, and a community manager for angel investors in Taiwan. Built a women’s e-commerce brand with tens of millions in revenue from scratch. A member and executive of the international entrepreneurship community SLP 9th, and a mentor at the BUB talent accelerator in Taiwan. Currently working at Right Time within the Digit Spark Group.
▍Lecture Information
- Date: June 29 (Thursday) 14:00-15:00
- Location: Online live stream
- Cost: Free to participate
- For event inquiries, please contact Mr. Chen
02-2521-8885#128
[email protected]
▍Precautions
- The online lecture will be conducted using the Zoom video conferencing platform. If your computer or mobile phone does not have Zoom installed, please download the Zoom video conferencing software before the meeting. Click here to download (please download the corresponding version).
- On the day of the event, please access “My Tickets” through the Accupass website/app and select “Enter Zoom Live Stream”.
- For guests who have already downloaded Zoom, please remember to check if you have updated to the latest version.
- For the most complete and best experience, we recommend using the desktop version of Zoom to participate in online lectures.
- Once you’ve confirmed the download/installation is complete, please remember to create a Zoom account. Click here to register (if you already have an account, you don’t need to register; just log in).
- The organizer reserves the right to adjust the event and course syllabus.
For event details, please visit http://s.accupass.com/V26FTp
