【Ranking X Bean Leather】When the spirit of craftsmanship meets digital marketing, it brings you the warmth of handmade crafts!
【Ranking X Bean Leather】When the spirit of craftsmanship meets digital marketing, it brings you the warmth of handmade crafts!
For event details, please visit http://s.accupass.com/eHxWBL
Key elements for local businesses to transform during the pandemic
From a small-time leather craftsman taking orders from SOHO to “Douzi Leather Studio” with a physical store and online e-commerce platform, this lecture will share how they overcame the difficulties of the pandemic. Starting with a sharp decline in revenue from their 7-year-old physical store, they immediately changed their operating strategy and shifted to online, re-evaluating their business operations. They avoided blindly investing in advertising exposure, rebuilt their website, learned SEO, and utilized digital tools like Ranking for website health assessment and optimization, copywriting optimization, and keyword strategy development. This comprehensive improvement in website keyword rankings led to their success in less than a year, securing top-ranking keywords on the first page of search results, increasing the visibility of many services on their website, and winning orders from large enterprises, bringing precise conversions and opening up a new path for survival!
Do you also aspire to grow from a freelance SOHO worker to a personal brand, just like Bean? “Ranking X Bean Leather” is a relatable forum for individual entrepreneurs, offering insights into the joys and challenges of starting a business. It will help you anticipate the secrets and solutions for each stage of your entrepreneurial journey, ensuring you’re not alone!
▍Lecturer Introduction
DOZI Leather Studio | Designer/Person in Charge
- Yilan Traditional Arts Center establishes leather craft brand store and exhibition artist
- The Ministry of Labor has trained 70,000 leather craftsmanship instructors over three years.
- Handling experiential learning activities for various companies and schools
Ranking SEO | Lin Tingyu, a lecturer
, graduated from National Taiwan University and studied at Kanazawa University in Japan. He has held various positions in China, Japan, and Taiwan, including product manager, multinational marketing specialist, and CEO. He currently serves as the Business Director at Ranking.
▍Who is suitable to participate?
- Brand marketing personnel
- Entrepreneurs
- Small and medium-sized entrepreneurs
- Individual creators
▍Lecture Information
- Date: November 22 (Tue) 14:00-15:00 (Meeting room entry begins at 13:50)
- Location: The lecture will be conducted online.
- Cost: Free to participate
- For any questions regarding the event, please join the official Ranking LINE account: https://digitspark.pse.is/0929LINE
For event details, please visit http://s.accupass.com/eHxWBL
