Digit Spark Annual Event Recap: 2023 High-Efficiency Digital Trends Forum
The end of the year, Q4, is the peak season for business proposals and planning. Digit Spark Group launched its advertising planning and digital event planning services , “Linker Intelligent Marketing” and “Digital PR,” in conjunction with “Ruiji Neuromarketing,” to lead B2B and B2C companies in a seminar on the empowering power of data marketing. This initiative aims to stimulate business owners, brand owners, and marketers who are preparing for a fresh start in 2023, helping them achieve outstanding results!
AI is ubiquitous, and human-machine collaboration enables effective advertising and marketing.
During the event, Ray, CEO of Linker Intelligent Marketing, shared with attendees how advertising psychology can be combined with AI applications . He explained how combining marketing with intent targeting theory allows businesses to leverage AI to uncover the deeper, subconscious thoughts of consumers beyond their outward actions of “buying and comparing prices.” This allows brands to determine “which emotions” they want to evoke in their product advertisements and “which keywords and images to use to resonate with the audience.”
It may sound a bit vague at first, but it actually involves using AI Master , an artificial intelligence developed by Linker , to embed tracking points all over the internet and collect people’s browsing history as information. This allows advertising analysts to understand consumers’ voices and use that information to plan the most effective advertising for brands.
In the past, successful advertising masters were always able to see into people’s hearts and grasp the key to marketing. But in today’s information explosion, the difficulty lies in how to collect “valuable consumer information” in a timely and accurate manner. That’s where AI can help us.
More information on iLinker Intelligent Marketing: https://ilinker.ai/
Data-driven marketing campaigns enhance brand awareness.
In terms of digital activities, Digit Spark integrated various marketing resources within the group in 2022, led by its brand PR-savvy Digital PR team, to establish a digital curation service mechanism. This helped our clients plan a series of operations, including brand awareness surveys, public opinion and word-of-mouth marketing, topic content layout, and integration of online and offline activities. This allowed brands to not only maintain an emotional connection with consumers online but also leverage consumer behavior to achieve brand diffusion effects and promote effective customer acquisition and membership management.
Building digital curatorial strategies is a long-term endeavor for brands, but this time we’ll focus solely on the topic of “organizing events” and share the relationship between data marketing and events. While organizing online events and lectures is common, events planned “using data as a tool” can optimize marketing effectiveness both before and after the event.
For example, during the event planning stage, using SOV (Social Voice Volume) surveys and public opinion keyword analysis can help brands accurately anchor “What theme should this event have?” and “What topics should be paired with what promotional content to resonate with consumers?” By understanding what potential customers are thinking and discussing, the event’s appeal during the promotion period will naturally be doubled.
This Digital PR segment featured Brand Director Eileen sharing the team’s successful event planning strategies, using the 2022 Taiwan Sports Innovation Accelerator Launch Event as a case study. Organizing events is one of the most effective marketing methods for brands to build close communication with consumers; we utilized various data Martech tools within the group to ensure the event’s successful conclusion and maintain its online buzz, helping sports startups shine.
More information on Digital PR: https://digitalpr.tw/
For businesses to thrive in a competitive environment, data analysis is an essential effort.
At first glance, data presents rationality and logic; however, marketing deals with people, and we communicate using both emotion and feeling. Rationality and emotion complement and reinforce each other, building a bridge of zero distance between the brand and consumers. For marketing success, let Digit Spark work hand-in-hand with your business in 2023!
2023 High-Efficiency Digital Trends Forum
- Organizers: Digit Spark × Ruijie Neuromarketing
- Event Information: October 27, 2022, Taipei Regent Hotel, MixC Hall
Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.
