Digit Spark is a driving force behind the tech startup industry, and its presence on InnoVEX facilitates connections between businesses and domestic and international partners.
Digit Spark is participating in InnoVEX this year positioning itself as a “behind-the-scenes facilitator” for businesses, offering solutions for those “looking to expand into new customer groups” and “needing to establish brand awareness and traffic.” For companies with high levels of expertise, deeply involved in specific technology development to create business opportunities, standard marketing models cannot be applied. We engage in detailed discussions with each exhibitor to understand their product development process, expected goals, current market entry challenges, and provide one-on-one consulting, sharing strategic marketing solutions.
The 2018 InnoVEX Asia Startup Expo concluded successfully on May 27th. Over the four-day event, 195 startups from 14 countries participated, dispelling the gloom of last year’s cancellation of physical exhibitions due to international travel restrictions caused by the pandemic. Exhibitors included regular attendees such as tech giants like Synaptics and Salomon Brothers; many startup angel investors also joined, with initiatives like the TREE Startup Pavilion, the Scientific Research Commercialization Zone, the Global Startup Stars Pavilion, and the Rising Stars Pavilion, helping startups and SMEs to strongly promote their brands and foster cross-industry collaborations and business partnerships.
Digit Spark Group’s participation in InnoVEX this year positions it as a “behind-the-scenes force,” specifically providing solutions for businesses that “need to expand their customer base” and “need to establish brand awareness and traffic.” Among our sub-brands, LeadsGeek, Oh!Bot, Ranking SEO, and Linker AI are our main exhibitors. Especially for companies with high levels of expertise and in-depth R&D in specific technologies to create business opportunities, we cannot use general marketing models . We engage in detailed discussions with each exhibitor to understand their product development process, expected goals, and current market entry challenges. In this back-and-forth process, we not only share our B2B matchmaking experience but also learn from different R&D teams, gaining in-depth insights into industry trends.
Gold shouldn’t be buried; let us help promote your excellent skills.
Among the new business partners we met this time, the most frequent question we received was about promoting overseas collaborations . At the exhibition, we saw many novel inventions; for example, miniature electric fans smaller than a dollar coin, which can be installed in drones or tiny robots; and wristbands that can detect various hand gestures, used in medical rehabilitation to remotely detect and guide users to perform correct rehabilitation postures, and so on. When chatting with manufacturers and trying out their products, we were full of praise for these impressive technologies. However, sometimes the exhibitors told us that although they knew their products were excellent, they rarely promoted collaborations with other companies, mainly relying on long-term partnerships with a single large company, producing only a portion of their products (such as computer components) .
From our experience in B2B marketing, it’s truly a pity to see such promising companies go unnoticed. While it’s ideal for a technology company to have long-term partners, putting all your eggs in one basket not only increases risk and limits revenue growth, but also misses opportunities to connect with a vast global market. Furthermore, we’ve been asked many questions like “How do you develop new business from strangers?” We’ve discovered that many technology R&D companies are actually quite unfamiliar with overseas new business development, relying instead on referrals from industry friends they met during their academic research days—one person introducing another .
However, building relationships and facilitating business partnerships in this way is not very fast. Therefore, our consultants will specifically introduce the concepts and functions of “overseas list systems” and “audience targeting.” For example, LeadsGeek, a product of the Digit Spark Group, plays this role in helping companies find partners. Through digital tools and data analysis technology, we import customs list systems from countries in Europe, East Asia, Southeast Asia, and the Americas to obtain information on the import and export materials of various companies. Combined with B2B audience targeting, we analyze which overseas companies can be matched with our clients, thereby leading clients to conduct cross-border cold calling . Sometimes it’s not just about “who needs my product,” but about persuading them by observing the import and export materials used by a company, “We believe that the product you are making can be optimized to a higher standard by combining it with our certain component!” This mutually beneficial approach creates unlimited business opportunities and helps companies of different natures, such as industrial materials, electronic wafer technology R&D manufacturers, and software startups, all of which are high-tech and operate with a B2B orientation, to successfully obtain global orders.
Connecting B2B business opportunities! Digit Spark’s standout data tools:
- 《Ranking SEO》
specializes in SEO search engine optimization and has developed a globally unique Chinese SEO analysis tool. It can master the keywords of clients’ product fields, create content copy that can naturally rank on the first page of search results, effectively improve brand visibility, capture organic traffic, and build word-of-mouth marketing that can gain the most trust from consumers within 12 weeks. - 《Linker AI》
develops an intelligent marketing system that helps businesses optimize their Google and Facebook ads. Real-world testing shows it can help clients improve ad performance by over 30%. Simultaneously, Linker AI leverages a global data intelligence database to provide enterprise clients with exclusive foreign trade customer acquisition systems, AI-powered intelligent marketing technology, and cross-border marketing solutions, guiding their strategies for expanding overseas. - 《LeadsGeek》
Taiwan’s first overseas business opportunity management consultant specifically designed for B2B export companies, simplifies the technically complex B2B procurement decision-making process and facilitates order acquisition through digital tools. Employing audience targeting strategies and data analysis as the core of its consulting services, LeadsGeek helps B2B export companies overcome pandemic restrictions, quickly identify overseas business opportunities, and cultivate long-term partnerships. - 《Oh!Bot》
for small and micro businesses. Leveraging LINE, a popular platform used throughout Taiwan, it builds a social network between entrepreneurs and members, solidifying membership traffic. It has successfully mentored over 300 clients, creating sustainable revenue through close customer relationships.
Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.
