IEAT Cross-Border E-commerce Expo B2B Seminar: “Online Curation” + “LinkedIn Customer Acquisition” Lead to Business Success
In response to the IEAT Cross-Border E-commerce Expo’s focus on “Global Cross-Border Business Opportunities,” Digit Spark, at its expo seminars, spearheaded the development of its consulting service brand, LeadsGeek Cross-Border Connect, which assists B2B companies in managing overseas business opportunities . LeadsGeek shared with attendees how it utilizes three key tools: “Digit Spark Group Martech,” “LeadsGeek’s exclusive global customs list system,” and “LinkedIn’s manager community” to help partners acquire potential customers worldwide. This agile and precise approach achieves effective B2B business matchmaking, expanding beyond the US and Japan to include Russia, Arab countries, East Asia, and Southeast Asia, ultimately realizing true global cross-border trade.
For details on brand services, please see Leadsgeek Cross-Border Connect:
Martech established online curation and targeted exposure to generate high conversion rates.
The lecture was divided into two parts. The “Online Curation” session was presented by Ray, CEO of Linker Intelligent Marketing. Drawing on his extensive experience in expanding distribution channels across Asia in the electronics industry, Ray explained the benefits of the currently trending “online curation” for businesses, why it’s necessary, and how to curate and combine it with smart advertising to achieve high conversion rates.
Ray’s CEO stated frankly that online campaigns have their advantages and disadvantages. For a company to achieve its revenue goals through digital marketing, online campaigns are just one method. However, their biggest advantage is that they can integrate and connect all aspects of new customer acquisition, word-of-mouth exposure, and deep engagement , acting like the center of a spider web, bringing together various corporate marketing strategies. To achieve a successful online campaign, companies generally need to work harder to deepen their skills and even dedicate a separate digital marketing department to execute it, in order to continuously amplify brand awareness in the online world 24/7, 365 days a year.
Ray’s “4 Basic Skills for Beginner Digital Curating”:
- Creatives – Advertising copy, images, and video materials
- Placement – The right channels and placements for exposure
- Target Audience – Precise Audience Exposure
- Landing Page – Advertising Landing Page
Furthermore, through real-world case studies, Ray clearly illustrated the difference between “good marketing exposure” and “poor marketing exposure.” In the B2B world, the ability to make consumers instantly understand a company’s positioning, strengths, and needs, thus facilitating a comfortable dialogue with the business, is the most crucial consideration in online curation content design.
Once a company has established a perfect online campaign network, how can we achieve sales conversion through campaign exposure? Ray will guide you through the three major brand exposure channels used globally: “SEM,” “SEO,” and “AI SaaS,” and how to operate them. Different companies have different industries and business strategies. In terms of detailed planning, Ray advocates for multi-channel exposure. Business owners can consult with professional advertising and data marketing consultants to plan the number, breadth, and depth of exposure channels for their brand, based on their own operational goals.
By working backward from the objectives , and then using data tools to analyze and calculate the differences in effectiveness of different marketing decisions, the conversion stage, conversion benefits, problem-solving methods, and results of the membership management plan for each customer can be analyzed and quantified. This maximizes marketing effectiveness and paves the way for the success of the next customer.
3 major global exposure channels:
LinkedIn, a diamond traffic pool of 800 million professionals online.
Regarding global customer acquisition, Ashley, Product Business Director at LeadsGeek, analyzed the current state of Taiwan’s import and export trade and global B2B trade trends for the participants, emphasizing the importance of shifting B2B marketing online to capture market share. According to an analysis by Gartner , a leading global trade consulting firm, by 2025, 80% of B2B product supplier-distributor transactions, including matching, valuation, competitor comparison, and final closing, will be completed directly online.
Therefore, in addition to vigorously implementing digital transformation, enterprises should also develop data transformation capabilities to quickly identify unfamiliar development targets through data analysis, thereby significantly improving accurate exposure and consolidating cooperative customers.
Ashley also urged companies to leverage the power of the LinkedIn community as a channel for managers to build online relationships . As a business community platform, LinkedIn is a complete waste if it’s treated like a mere “brand resume,” sitting idle and unused. It represents a “golden pool” of 800 million professionals from various industries worldwide! Furthermore, according to LinkedIn’s statistics…
- 50% of the traffic B2B companies generate from social media comes from LinkedIn.
- 94% of marketers use LinkedIn as a content delivery channel.
- LinkedIn’s list conversion rate reached 2.74%.
- 58% of B2B marketers believe LinkedIn Ads offers the best value for money.
In addition to analyzing the importance of online B2B and social media, Ashley guided participants step-by-step on how to build a perfect corporate LinkedIn Page, and how to effectively use LinkedIn and build relationships with other companies. The aim was to provide participants with valuable insights and motivation to create their own exclusive traffic pools for their businesses.
Further Reading: Audience Targeting Marketing Seminar: Global Customer Acquisition with LinkedIn
Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.
