[Ranking X mrhost Marketing Seminar] In the post-pandemic era, we’ll take you behind the scenes to uncover the secrets of the accommodation industry’s transformation and help you reach new career heights!
How can the accommodation industry find new opportunities in the post-pandemic era?
In early 2020, the COVID-19 pandemic brought an explosive impact to global industries, with the hospitality industry bearing the brunt. Declining occupancy rates, grounded flights, and cross-border quarantines were just some of the challenges that followed. However, the pandemic also spurred a global trend towards digitalization, forcing businesses to consider how to change their business models and embrace “digital transformation” to meet the challenges of the new era, adjust their operational strategies, and coexist peacefully with the pandemic.
This lecture features “Mrhost, a Post-Pandemic Accommodation Expert,” who shares how to proactively plan and establish a safe and reliable accommodation platform during the pandemic. He will also exclusively reveal his “Digital Transformation Mindset,” demonstrating how he leveraged MarTech tools and marketing strategies to build brand awareness in Taiwan. His reliable and professional online customer service created a compelling online reputation, enabling him to compete with international OTA platforms and achieve stable traffic ranking on the first page of Google search results! After mastering the secrets of successful digital transformation, Ranking SEO will also share common marketing techniques used in the accommodation industry, including SEO, search engine marketing, forum posting, and more. He will teach you how to quickly create an advantage and build brand awareness through digital marketing, sharing all his expertise without reservation!
Want to know how accommodation experts turn crises into opportunities, create value from disadvantages, and become a benchmark for trusted accommodation platforms? Then you absolutely can’t miss this free lecture.
Event guests
Lin Kuan-ting (Gwen), a lecturer,
graduated from the Hult School of Business in the United States. He has held various positions such as Marketing, Product Manager, and Operating Manager in Boston, USA and Taipei, Taiwan. He is currently the Business Manager of Customer Data Marketing.
Lin Yuanxin, Lecturer,
Product Manager of mrhost Safe Accommodation Platform.
2021 platform pageviews: 850,000/month
; 2021 cumulative transaction amount: NT$378 million;
2021 cumulative number of transacting users: 16,385.
2017-2019 Fresh Agricultural Products E-commerce Platform Product Marketing.
2018-2019 Platform cumulative transaction amount: NT$40 million, growth exceeding 50%.
Department of Bio-industry Communication and Development, National Taiwan University.
Suitable for
- Want to know what digital marketing or MarTech tools are?
- Want to try digital transformation but still can’t find the direction
- To achieve rapid brand growth and enhance competitiveness
- Anyone interested, whether a marketer or an entrepreneur, is welcome to participate!
Event Time
- Date: March 29 (Tue) 14:00-15:00 (Entry opens at 13:50)
- Event registration link: https://www.accupass.com/go/ranking0329
- Cost: Free to participate
- Join the Ranking LINE account for more information: https://line.me/R/ti/p/%40354appau
