Ranking AI SEO upgrades with new features, helping brands embrace search engine trends in 2024.
The Ranking Search Division previously developed Taiwan’s first “SEO content optimization system tailored to Chinese search habits”: Ranking AI SEO. It can accurately target the online usage habits of consumers in Taiwan and Chinese-speaking regions, combining AIGC to produce high-quality brand content . At the same time, Ranking AI SEO can help brands build a healthy brand website that is compliant with web crawlers , conduct digital health checks, and build a strong marketing platform.
However, after 2023, not only did Google’s algorithm undergo a major update, but consumers’ online habits also changed. Even if a brand’s SEO ranks first, it still has to compete with diverse search results such as “number 0” and “Google Discover” for consumers’ attention.
The Ranking team identified these potential crises: if brands do not optimize their main websites and exposure channels and adjust their SEO strategies, their ability to attract traffic will weaken in the future. Over time, brand marketing, product promotion and sales activities will fail to capture consumers’ attention (especially since consumers’ attention is easily distracted nowadays) ; of course, the brand’s revenue will also be greatly affected.
▼SEO competition is already easily influenced by various search results (Reference: Google Search)
Ranking’s new feature! Tailor-made content from different angles for brands, adapting to e-commerce channels and consumer habits.
Therefore, the Ranking R&D team has upgraded its tools, and the new version of “Ranking AI SEO,” to be released in 2024, will further evolve the existing AI-generated SEO article function . This will solve the problem of producing large volumes of content with different formats and styles every day, especially for e-commerce merchants who ” operate their own e-commerce brands ” and ” pursue a large amount of product exposure across various channels . “
The new version of Ranking AI SEO includes a new feature within its “Article Template Generation” function specifically for “E-commerce Product Copywriting ,” addressing the frustration of brand marketers struggling to generate new keywords when faced with dozens of products daily. More importantly, it enhances brand owners’ understanding of the layered nature of “content marketing,” further optimizing the quality of their marketing efforts.
▼The Functional Intent of E-commerce Product Copywriting in <Ranking AI SEO>
Most brand owners are familiar with “SEO,” but “SEO articles” and “product copywriting” are not the same. You can’t just cut and paste SEO articles and put them on an e-commerce website as product copywriting because the “purpose” of communication is different . This is something every professional marketer should keep in mind.
Brand SEO content primarily focuses on professional knowledge and practical value, aiming to deepen brand awareness for both consumers and search engines. When writing e-commerce product copy, the writing typically follows two directions, depending on the product’s nature:
- It can concisely explain what the product is, what its functions are, what makes it different from competitors, and what the benefits of buying it now are; in short, it allows consumers to quickly decide whether to add the product to their consideration list with minimal attention.
- It can use creative and artistic language to outline a story, giving consumers a beautiful blueprint for their imagination , thereby evoking the feeling in consumers: “Buying this will add happiness to life!”
E-commerce copywriting is more “shopping-oriented” than SEO articles and places greater emphasis on “focus.” Ranking AI SEO’s e-commerce product copywriting feature helps brands create suitable content marketing materials for different posting objectives using the same set of keywords .
▼The sales-oriented nature of e-commerce copywriting is more similar to that of advertising copywriting (Reference: SAMAUNG official website )
Ranking’s “Website Health Check” has been upgraded again, now covering 130 website optimization tests.
Competition for traffic in brand marketing is becoming increasingly fierce and multifaceted. As we just mentioned, Google’s search results are increasing, and its criteria for judging websites without search authority are becoming stricter. According to Google’s crawler evaluation standards, in order to compete for search exposure, in addition to high-quality content, the website itself must have the most robust and healthy foundation.
Many brands build their own websites using tools like WordPress and Weebly . The problem is: “I can create a beautiful website, but I lack the ability to determine its health.” This is because it’s not something that can be determined simply by browsing or using the website . It requires a website engineer to break down the website and perform health checks on each aspect, such as domain security, image loading speed, link routing and connection quality, and so on.
However, normally operating websites often contain dozens or even hundreds of pages, making daily monitoring and optimization difficult and costly. <Ranking AI SEO> addresses this concern by developing an advanced ” Comprehensive Website Health Check ” feature. This allows brands without professional engineering teams to rely on Ranking’s exclusive AI technology for ongoing website health checks . These checks include common HTTPS/HTTP site redirects, WWW redirects, domain security checks, and more, as well as detailed checks on all page titles and descriptions, totaling 130 automated site-wide checks to ensure comprehensive website care for brands.
▼The website health check function of <Ranking AI SEO> is intended to address specific website health issues.
Website quality influences a website’s authority, exposure, and traffic generation effectiveness; it can be considered the foundation of brand traffic . Whether a brand’s goal in building a website is to boost brand awareness or create an e-commerce sales platform, website quality should be prioritized. Furthermore, it’s crucial to continuously monitor search engine trends and optimize the website accordingly. Ranking AI SEO continuously expands the possibilities of human-machine collaboration in marketing, enabling brands to leverage AI tools to create content strategies that align with technological trends and resonate with consumer behavior.
At the end of this year, Ranking will host an online seminar on December 28th to showcase several of its new “Comprehensive Website Health Check” features. The aim is to promote the understanding that a healthy website is essential for successful brand marketing. Ranking helps brands save time and effort in optimizing their websites. Stay tuned!
- More information on <Ranking AI SEO> features
- You are also welcome to visit the Ranking Search Division’s official website to learn about our SEO ranking strategies!
<Ranking Search Business Unit Core Team>
