Data-driven success helps e-commerce startups get off to a smooth start.

E-commerce is a popular starting point for many entrepreneurs. While getting started seems easy, achieving a successful start and maintaining a stable foothold is quite challenging. Today, let’s discuss how to effectively utilize data analytics techniques to help your e-commerce business get off to a successful start!

Starting a business isn’t just about passion; having a need + having a solution = having a business.

To paraphrase a famous scene from “The Wolf of Wall Street”:

“Could you write your name on this napkin for me?”

“But I don’t have a pen!”

“Well, you need a pen now , sell it! “

In just three sentences, the amazing salesman Brad created demand. Of course, a movie story needs to be exciting and dramatic; but we can grasp an unchanging principle: in the world, any “solution” that caters to a certain demand can be shaped into a product and sold; we can even “create demand” by generating buzz, designing new products, designing new service experiences, and so on. Demand + solution = business.

If you already have a good product, how do you find out “where the demand is”?

Find consumers quickly and easily by following trending keywords.

By using keyword research to understand market trends and the level of public discussion about a particular product or service, we can stay abreast of the latest trends. Observing Google search volume for related products and analyzing keywords on public websites, forums, and social media can help us quickly find ways to enter the market using trending topics. However, it’s important to understand that others are also doing what you’re doing. Relying on trending topics is only a short-lived success. Therefore, while leveraging trending topics to gain momentum, it’s crucial to have other marketing plans to support it .

Superficial demands may not be true demands; data reveals the inner world of consumers.

Consumers searching for “suits” may want more than just a suit. This is one of the powerful aspects of algorithms.

The reasons behind someone wanting to buy a new outfit might be for an important occasion, to boost confidence, or as a gift. If we use big data to analyze consumer journeys and discover a group of people searching for keywords like “suits” and “fitness,” then what they want (and what I can market to them) is more than just a new outfit . Any fitness products, clothing accessories, or personal growth courses related to improving physique, muscle mass, and lifestyle could be further derived from “suits” and “physique,” revealing the consumer’s “pain point” of wanting to transform their appearance and enhance their taste. AI robots can help us crawl data and analyze what our target consumers are thinking, allowing us to instantly know which products to advertise to whom.

The website serves as a sales platform, but behind it lies a data center.

Many mini-e-commerce entrepreneurs simply set up a one-page website as a sales platform and buy a few social media ads for exposure, then call it a day. While this is simple and quick, a brand website should be the cornerstone of the entire sales plan. For long-term success, it’s absolutely essential to invest time and money in both the front-end and back-end of a brand website from the very beginning . Otherwise, rushing to create something passable and throwing it into the market is like throwing it into the ocean—it won’t leave a lasting impression.

The website’s front end is the first impression presented to the audience, aiming to gain consumer trust.

• Use a user-friendly, fully functional landing page
• It can guide readers to clearly understand the brand and product information: About Us, Product Introduction, Instructions for Use, etc.
• A visual presentation design that is comfortable to read and integrates the above content.
• Multiple connection channels to bring readers into relevant communities
• The website is designed for mobile devices, reflecting the current trend of online consumption primarily using mobile devices over desktop computers.
• High-quality articles that showcase brand value and inspire readers to learn more about the product.

Backend = The data world behind a website:

In data marketing, the emphasis is on analyzing “consumers’ online activity” and “product traffic in the online world .” Therefore, when operating a website, there are some unspoken lessons to be learned:

• When building a brand’s official website, incorporate tools such as Google Analytics, Google 4 , and Google Search Console to track the movements of potential customers.
• Sprinkling “breadcrumbs” makes website browsing more intuitive and also allows for the collection of user data.
• Building your voice in the online world is essential to being searchable and seen.
• Make good use of keyword searches to find related extended keywords for your own products and analyze what your competitors are doing.

In the early stages of a startup, teams are typically small and lack clear engineering and technical roles. Therefore, it’s crucial for entrepreneurs to understand the entire process, from data tracking and layout planning to actual coding. Learning to identify this data is equivalent to understanding the online activity patterns of potential customers, providing a solid foundation for website health checks, new product development, marketing strategy planning, and campaign effectiveness. If entrepreneurs lack knowledge of data application, it’s recommended to consult professional advisors during the website development phase. A professional team can guide you on how to capture, identify, and leverage data to generate profit.

Conclusion

In an era of fierce advertising competition, e-commerce brands are constantly being replaced by newcomers, and people’s attention span for a single brand or advertisement is getting shorter and shorter. This is why “hitting the mark” is so crucial. Inventing a new product is not the end of entrepreneurship, but rather the beginning; success lies in solving customers’ problems and attracting more customers to you to solve their problems.

Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.