2022.10.20

The Digit Spark Group x Cross-Border E-commerce Expo brings the most comprehensive solutions and battle strategies to cross-border e-commerce and digital transformation companies.

The 3rd Taiwan Cross-Border E-commerce Expo concluded successfully on April 28th. Organized by the Taipei Importers & Exporters Association (IEAT), the expo aimed to facilitate connections between Taiwanese SMEs and digital cross-border marketing businesses. Digit Spark Group participated by showcasing its six major marketing services and two Martech products , quickly helping SMEs and entrepreneurs secure overseas customer acquisition routes and sell their goods globally!

At the opening ceremony, IEAT Secretary General Huang Wen-rong stated that although Taiwan’s manufacturing import and export trade is strong, it still relies heavily on traditional trade and OEM models; moreover, nearly 45% of manufacturers and traditional trading companies have not yet established enterprise digitalization. He urged businesses to immediately begin implementing enterprise digital transformation in order to continue to seize business opportunities and cultivate long-term customer partnerships amidst the global wave of enterprise innovation.

Therefore, this expo brings together 37 digital marketing service providers, including e-commerce platforms, professional service providers, marketing technology tools, self-built online store consulting services, and cross-border logistics . This allows businesses and individual brand entrepreneurs to learn about all the services and solutions needed in the process of digital transformation and cross-border customer acquisition. In addition to on-site presentations by service providers, the expo also features 30 seminars covering four main themes: “Industry Opportunity Insights,” “How to Market Across Borders,” “Successful Case Studies,” and “Digital Marketing Execution Mindset.” These seminars aim to provide participants with in-depth knowledge of the latest digital and data-driven marketing concepts, enabling them to develop strategic plans tailored to their specific business needs.

Digit Spark Group exhibits “6 major marketing services + 2 major Martech products”

Digit Spark Group is exhibiting as a ” Marketing Technology Service Provider .” Digit Spark Group offers 6 big data marketing consulting services and 2 Martech product brands. Whether it’s traditional manufacturing companies undergoing digital transformation from scratch, established digital businesses needing to accelerate content and reputation growth, overseas B2B matchmaking and advertising for expanding trade, or SMEs seeking in-depth consumer engagement and member interaction , Digit Spark has dedicated personnel on-site to explain and provide corresponding service solutions to address the marketing challenges faced by different business owners.

Meanwhile, if some business owners want to optimize their brand but don’t know where to start, the on-site consultants will also have careful and in-depth exchanges with the business owners, analyze their business situation, and offer our insights and suggestions to help them paint a clear picture of “How should I proceed with my brand’s next marketing strategy?”

On-site consultants guide inquirers to clarify their questions and connect them to the correct solutions.

Q: “My family sells Chinese snacks, and we want to digitize our business. I’ve been learning about it but haven’t started planning yet. Can Digit Spark help me?”

For example, for consultants who are still exploring digital marketing, after listening to their experience and initial ideas, the on-site consultant will suggest that they first learn about customer acquisition data marketing consulting services that include “brand development and overall marketing planning”. The consultant will guide the client step by step from “taking stock of the company’s health check and building an official website and social media” to take the first step, accumulate the company’s online voice as capital, and further expand the online consumer base in the long term.

Q: “My company makes 3C products. We’re surrounded by engineers who are top-notch at making products, but we’re not very good at marketing and advertising. Who should we hire?”

After reviewing the client’s brand website, we felt that the website setup and visual presentation were already well-established. We suggested that the website could be improved in terms of articles and copywriting to cultivate organic traffic. Therefore, we recommended that the client learn about Ranking ‘s content marketing case studies and also try out the trial version of the keyword testing software included in the DM. After operating it themselves, they would have a clearer understanding of whether it was suitable for the company’s needs.

Beyond the two examples above, the Digit Spark Group offers a variety of professional solutions, products, and services tailored to various business needs across marketing strategy, execution, and performance review. At the Taiwan Cross-Border E-commerce Expo, the group’s integrated teams from various brands will showcase its comprehensive marketing capabilities. Furthermore, during the expo’s thematic lectures, Leadsgeek will present on strategies for “overseas business opportunity management” and “cross-border customer acquisition,” sharing practical case studies and addressing the most common introductory questions for cross-border trade consultants. Digit Spark hopes to support and grow together with businesses in the future.

Further Reading: IEAT Cross-Border E-commerce Expo B2B Seminar: “Online Curation” + “LinkedIn Customer Acquisition” Lead to Business Success

For further information regarding the Group, please contact: Antonin Chen,
Marketing and Public Relations Manager, Digit Spark, Email: [email protected], Phone: 02-2521-8885#130

Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.