2022 Cross-Border E-commerce Martech Master Guide: CEO Chen Zhenhao Shares Data Marketing Insights
Integrating data-driven marketing thinking, leveraging Martech across all aspects of marketing, and establishing a comprehensive data usage plan are essential for effectively optimizing a brand.
Making the consumer experience simple and enjoyable is the ideal way for B2C brands to attract long-term, stable customers and is also the foundation for building brand value. Chen Zhenhao, CEO of Jike Data Marketing, was interviewed by 17Cross Research Special Issue: 2022 “Cross-border E-commerce Martech Guide” to share his data marketing insights with businesses.
The path to e-commerce should incorporate a complete Martech strategy.
The trend of businesses expanding through e-commerce is unstoppable. 17Cross Cross-Border E-commerce Ecosystem has established the “Taiwan Cross-Border E-commerce Collaboration Alliance,” connecting e-commerce platforms, consulting services, payment processing, marketing, and other foreign trade players. As a “national e-commerce team,” it delves into the development of Martech data marketing and continuously researches global e-commerce and trade trends, as well as the dynamics of individual industry e-commerce markets, providing SMEs with a solid knowledge base. Chen Zhenhao, CEO of Jike Data Marketing, was interviewed by the “Taiwan Cross-Border E-commerce Marketing Technology Research Project,” sharing Jike’s unique insights into the Martech field and how, in an era where data leads business opportunities, Jike helps brands maintain a stable foothold in the consumer market through continuous optimization of Martech technology and SEO reputation.
Currently, many domestic companies implement Martech technology only by using single tools , such as finding product keywords for advertising or setting up simple customer service chatbots for initial Q&A. Chen Zhenhao believes that this fragmented approach to tool use is equivalent to not spending budget wisely. The true way to effectively utilize technology and maximize the chances of winning consumer orders is to develop different Martech usage methods and marketing goals for each stage of the product’s marketing funnel. While Martech literally translates to data marketing, it is far more than just selling products; it involves collecting and analyzing massive amounts of data on people’s online behavior to objectively and thoroughly understand their needs, thereby creating unlimited business opportunities. Making the consumer experience simple and enjoyable is the ideal way for B2C brands to attract long-term, stable customers and is the foundation for building brand value.
The Importance of SEO Marketing for B2C E-commerce
In addition, Chen Zhenhao shared his experience in customer acquisition regarding the popular “SEO reputation marketing” approach. For B2C brands, the main goal is, of course, to increase customer base and sell products. By cultivating fan pages, using influencer endorsements, and organizing events, it’s easy to quickly generate buzz and drive high sales volumes in a short period—this is the intuitive thinking of most marketers. However, Chen Zhenhao offers his perspective: B2C brands should also incorporate the SEO optimization strategies essential for B2B marketing.
SEO optimization is a primary way for B2B companies to stand out in Google search engines and attract professional buyers. By continuously sharing in-depth articles about their products/services, companies can be found and followed by buyers. A large volume of high-quality SEO articles will gradually build a professional and excellent brand image, making customers interested in cooperating with or purchasing their products.
In fact, based on the experience of B2C customer service brands, the average consumer spends just as much time and effort researching and comparing products online before making a purchase as a business procurement executive. Finding reviews through keywords is an intuitive action for consumers when they want to understand a product before buying. Therefore, B2C companies should focus more on optimizing their brand’s SEO to ensure their brand philosophy and products rank highly in Google search results and gain significant attention. This will help create product value, attract proactive consumers, and further build customer engagement and brand loyalty.
“Martech transformation is a long-term process of nurturing enterprises”—this is a consensus among marketers. Jike Data Marketing has partnered with numerous well-known Martech brands such as Linker Intelligence and Ranking to integrate and develop the “Digit Spark Zhenhao Online Media Business Group.” With rich practical experience and a dynamic marketing mindset, we serve as the best partner for enterprises in their data transformation journey.
Thank you 17Cross Cross-border E-commerce Eco-village for the interview.
Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.
