{"id":1801,"date":"2022-08-16T08:19:39","date_gmt":"2022-08-16T00:19:39","guid":{"rendered":"https:\/\/digitspark.co\/news\/%e3%80%88%e8%ae%93%e9%a1%a7%e5%ae%a2%e6%8c%87%e5%90%8d%e4%bd%a0%e3%80%89%e5%9c%8b%e8%b2%bf%e5%b1%80%e3%80%8c%e8%a1%8c%e9%8a%b7%e5%af%a6%e6%88%b0%e7%a0%94%e7%bf%92%e7%87%9f%e3%80%8d%e6%af%8f%e9%80%b1\/"},"modified":"2025-12-17T02:59:00","modified_gmt":"2025-12-16T18:59:00","slug":"%e3%80%88%e8%ae%93%e9%a1%a7%e5%ae%a2%e6%8c%87%e5%90%8d%e4%bd%a0%e3%80%89%e5%9c%8b%e8%b2%bf%e5%b1%80%e3%80%8c%e8%a1%8c%e9%8a%b7%e5%af%a6%e6%88%b0%e7%a0%94%e7%bf%92%e7%87%9f%e3%80%8d%e6%af%8f%e9%80%b1","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/%e3%80%88%e8%ae%93%e9%a1%a7%e5%ae%a2%e6%8c%87%e5%90%8d%e4%bd%a0%e3%80%89%e5%9c%8b%e8%b2%bf%e5%b1%80%e3%80%8c%e8%a1%8c%e9%8a%b7%e5%af%a6%e6%88%b0%e7%a0%94%e7%bf%92%e7%87%9f%e3%80%8d%e6%af%8f%e9%80%b1\/","title":{"rendered":"“Get Customers to Choose You!” The Bureau of Foreign Trade’s “Marketing Practice Workshop” is held every Thursday, with customer acquisition data and LEADSGEEK guiding you through B2B cross-border strategies."},"content":{"rendered":"

Digital integration and cross-border B2B marketing are now among the most important business skills for many small and medium-sized enterprises in the manufacturing and traditional industries.<\/span><\/p>\n

Taiwan’s leading institutions, such as the Ministry of Economic Affairs, the Institute for Information Industry (III), and the Bureau of Foreign Trade, continue to hold cross-industry collaboration seminars. These seminars feature presentations from numerous cross-border marketing companies that have daily contact with the international market. The seminars provide participants with practical trend analysis and, through real-world case studies, lead discussions on relevant topics for SMEs.<\/span><\/p>\n

How should small and medium-sized enterprises (SMEs) transform to best meet the demands of the international market?<\/span><\/i><\/p>\n

”\u00a0<\/span><\/i>How to start digital cross-border customer acquisition?”<\/span><\/i><\/p><\/blockquote>\n

This summer, the Bureau of Foreign Trade is hosting a course: “Get Customers to Choose You! Marketing Practice Level Up: Never Run Out of Business Development.” The core theme of the course is “How can B2B companies do business across borders with the world?” It invites six corporate lecturers from different industries\u2014who are also frontline business development experts\u2014to provide hands-on instruction to participants on how to implement various B2B cross-border marketing techniques.<\/p>\n

The “Get Customers to Request You!” course series will help participants:<\/span><\/h3>\n

\u25b2 Planning a cross-border layout strategy<\/span><\/p>\n

\u25b2 Learn about the latest international marketing and business development practices<\/span><\/p>\n

\u25b2 Maintaining long-term customer relationships<\/span><\/p>\n

For course registration, please visit the Bureau of International Trade website \u2013 Registration Information.<\/span><\/a><\/p>\n

For this event, two instructors from Digit Spark\u2014James, CEO of Jike Data, and Ashley, Business Director of LEADSGEEK\u2014will deliver a course on marketing strategies for Martech tools to participants during the first and second weeks of August.<\/span><\/p>\n

Martech, a data tool, has long been an indispensable tool in the marketing and public relations industries. But how can SMEs in the B2B sector leverage Martech tools to amplify the brand power of manufacturing and retail businesses and establish global sales channels? In this era of constant change, business models are constantly evolving. How should business owners respond to these transformations and digital challenges? Let James and Ashley tell you!<\/span><\/p>\n

\"\u53c3\u5c55\u62d3\u92b7\u7814\u7fd2\u8ab2\u7a0b\"<\/p>\n

Course Highlights:<\/span><\/h3>\n

\u25b2By collecting and analyzing consumer behavior trends, we can explore the market potential of a company’s products and technologies.<\/span><\/p>\n

\u25b2How to build a digital brand and create more business opportunities<\/span><\/p>\n

\u25b2How to create a compelling online search experience for your product and generate buzz around your brand from the consumer’s perspective.<\/span><\/p>\n

\u25b2Learn to use digital tools to evaluate marketing effectiveness, identify areas for improvement, and verify results.<\/span><\/p>\n

\u25b2 Case Studies in Real-World Industries: Deconstructing Manufacturing and Retail Strategies to Overcome Sales Challenges<\/span><\/p>\n

Course Information:<\/span><\/h3>\n

[Enterprise Cross-Border Strategy & Digital Marketing Layout]<\/span><\/h4>\n

Speaker: James Chen<\/span>
\n, “Inbound Asia Customer Acquisition Data Marketing”<\/span><\/a>\u00a0\u00d7\u00a0<\/span>Digit Spark Group.<\/span><\/a>\u00a0Execution<\/span>
\nTime : August 4th, 14:00\u201316:00.<\/span>
\nLocation: Online.<\/span><\/p>\n

[Overseas Business Development & Cross-border Marketing Practice]<\/span><\/h4>\n

Speaker: Ashley Lin,\u00a0Business Director<\/span>
\nof LeadsGeek Cross-Border Platform<\/span><\/a>
\nTime: August 11th, 14:00\u201316:00<\/span>
\nLocation: Online<\/span><\/p>\n

For registration information, please visit the Bureau of International Trade website: Registration Information<\/span><\/a><\/p>\n

Please register on the event website. The website address will be sent to you the day before the event. Please confirm that your email address and mobile phone number are correct when registering.<\/span><\/p>\n

Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.<\/p><\/blockquote>\n","protected":false},"featured_media":1802,"template":"","news_category":[61],"class_list":["post-1801","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1802"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1801"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}