{"id":1795,"date":"2022-08-19T05:53:30","date_gmt":"2022-08-18T21:53:30","guid":{"rendered":"https:\/\/digitspark.co\/news\/digital-curating-lecture\/"},"modified":"2025-12-17T03:07:27","modified_gmt":"2025-12-16T19:07:27","slug":"digital-curating-lecture","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/digital-curating-lecture\/","title":{"rendered":"[Digital Salon Series] The First Step in Event Curation: Solutions for Brand Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/s.accupass.com\/Lc9M3U\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1734 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2022\/08\/5-1024x577.jpg\" alt=\"digital curating lecture \" width=\"800\" height=\"451\" \/><\/a><\/p>\n<p><span dir=\"auto\">Faced with the impact of the pandemic over the past two years, the global economy has declined due to restrictions on physical activities. Although Taiwan&#8217;s overall consumer market and economic situation were optimistic in 2021, Omicron&#8217;s expansion across borders this year has significantly impacted physical activities and greatly increased market uncertainty.<\/span><\/p>\n<p><span dir=\"auto\">This lecture guides businesses to understand\u00a0<\/span><strong><span dir=\"auto\">the &#8220;digital-first&#8221; consumer mindset<\/span><\/strong><span dir=\"auto\">\u00a0, combines\u00a0<\/span><strong><span dir=\"auto\">brand curation with digital transformation<\/span><\/strong><span dir=\"auto\">\u00a0, and enables brands to overcome marketing difficulties under the pandemic through the power of digital marketing. It also introduces more cross-venue curation techniques to help brands win over consumers&#8217; hearts!<\/span><\/p>\n<h3>\u258d<span dir=\"auto\">Event Highlights<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Mastering the communication strategies for brands during the pandemic<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Understanding &#8220;digital curation&#8221; and its application in brand marketing<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Learn how to effectively use digital tools for brand curation.<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Suitable for<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Marketers who want to organize brand exhibitions<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Brand managers who want to learn how digital tools can be applied in brand marketing<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">In the past, there were many brands that conducted physical events and curated exhibitions.<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Course Outline<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">[Concept] What exactly is digital curating?<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">What is the essence of curating?<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">How can curating undergo digital transformation?<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">[Application] How do marketers begin planning and curating content?<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">How to start<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">curating different paradigms?<\/span><\/span><\/li>\n<li>\n<span dir=\"auto\"><span dir=\"auto\">[Tools] Using Digital\u00a0<\/span><span dir=\"auto\">Tools to Assist Curating Events:<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">Issues and Discussions<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Detailed Information<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Date: August 31, 2022 (Wednesday) 14:00 ~ 15:00<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Location: Online lecture<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Cost: Free registration (to maintain quality, this event is subject to an approval process).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Contact: Mr. Chen\u00a0<\/span><\/span><span dir=\"auto\"><span dir=\"auto\">antonin.chen@digitspark.co\u00a0<\/span><\/span><span dir=\"auto\"><span dir=\"auto\">\/ 02-2521-8885 #130<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The organizer reserves the right to adjust the event and course syllabus.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Event link:\u00a0<\/span><\/span><a href=\"http:\/\/s.accupass.com\/Lc9M3U\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">http:\/\/s.accupass.com\/Lc9M3U<\/span><\/span><\/a><\/li>\n<\/ul>\n<h3><span dir=\"auto\">\u203bPrecautions<\/span><\/h3>\n<p><span dir=\"auto\">A pre-event notification email will be sent out one week prior to the event. Please double-check that your email address is correct.<\/span><br \/>\n<span dir=\"auto\">The online lecture will be conducted using the Accupass Live platform.<\/span><br \/>\n<span dir=\"auto\">On the day of the event, please access the Accupass Live live stream through the Accupass website\/app, go to &#8220;My Tickets,&#8221; and select &#8220;Enter Accupass Live.&#8221;<\/span><br \/>\n<span dir=\"auto\">We recommend participating in the online lecture on a computer for the most complete and optimal experience.<\/span><\/p>\n","protected":false},"featured_media":1796,"template":"","news_category":[61],"class_list":["post-1795","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1796"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1795"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}