{"id":1785,"date":"2022-09-08T06:33:11","date_gmt":"2022-09-07T22:33:11","guid":{"rendered":"https:\/\/digitspark.co\/news\/digital-cuarting-2\/"},"modified":"2025-12-17T04:04:26","modified_gmt":"2025-12-16T20:04:26","slug":"digital-cuarting-2","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/digital-cuarting-2\/","title":{"rendered":"Digital Brand Curatorials (Part 2) | How can brands leverage digital tools to support their curatorial activities?"},"content":{"rendered":"<p><a href=\"http:\/\/s.accupass.com\/vVyXMZ\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1813 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2022\/09\/2208100959179534053600-1024x512.png\" alt=\"digital cuarting 2\" width=\"800\" height=\"400\" \/><\/a><\/p>\n<h2><strong><span dir=\"auto\">Have you mastered the &#8220;36 principle&#8221; of digital curation?<\/span><\/strong><\/h2>\n<p><strong><span dir=\"auto\">Event details<\/span><span dir=\"auto\">\u00a0:\u00a0<\/span><a href=\"http:\/\/s.accupass.com\/vVyXMZ\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">http:\/\/s.accupass.com\/vVyXMZ<\/span><\/a><\/strong><\/p>\n<p>As we entered the second half of the 2022 pandemic, physical events resumed one after another: the 2022 Taipei International Computer Show, the Taipei International Food Show, the 2022 Cross-Border E-commerce Expo, major music festivals, and more. These events emphasized the combination of &#8220;professionalism&#8221; and &#8220;experience&#8221;: companies and manufacturers showcased their &#8220;professionalism&#8221; through product displays and personalized service, while consumers enhanced their understanding of the brand&#8217;s &#8220;professionalism&#8221; through product &#8220;experience.&#8221; While physical events remain irreplaceable, the pandemic also led many brands to discover the synergistic effects of digital technology, including:<\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Breaking geographical boundaries: Reaching a wider overseas customer base and increasing event visibility<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Professionalism of the event: Professionalism that can only be demonstrated in person can be presented in more forms in the digital world.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Data-driven development: Data tracking that physical stores cannot achieve, using digital methods to help your marketing reach precise customer groups.<\/span><\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">In addition, implementing digital tools can effectively reduce personnel costs, administrative time costs, and more, allowing brands to achieve maximum campaign effectiveness with minimal manpower. But how to implement them effectively? Let digital brand experts,\u00a0\u00a0<\/span><strong><a href=\"https:\/\/digitalpr.tw\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">Digital PR,<\/span><\/a><\/strong><span dir=\"auto\">\u00a0\u00a0guide you through building your own brand&#8217;s &#8220;36 principle&#8221; and amplify your campaign&#8217;s impact with digital technology!<\/span><\/p>\n<p><span dir=\"auto\">On August 31st, we held our first &#8220;Digital Curating&#8221; seminar (missed?\u00a0<\/span><a href=\"https:\/\/fb.watch\/fmxFV5wt1U\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">Click<\/span><\/a><span dir=\"auto\">\u00a0here to watch the live stream of the first seminar). We analyzed the &#8220;36 Principle&#8221; and the fundamental concepts of brand curating, and discussed how data can enhance the power of brand curation and extend brand influence after an event, highlighting the advantages of digital integration. This time, we will hold a physical seminar,\u00a0<\/span><strong><span dir=\"auto\">focusing more on classic cases of digital transformation in brand curating<\/span><\/strong><span dir=\"auto\">\u00a0.\u00a0<\/span><strong><span dir=\"auto\">Through real-world success stories, we will provide you with a formula for success<\/span><\/strong><span dir=\"auto\">\u00a0, helping business owners understand more cross-platform curation and marketing techniques to win over consumers!<\/span><\/p>\n<p><span dir=\"auto\">&#8220;Smart check-in wristbands&#8221; will also be provided on-site, allowing you to experience the latest technology in digital curation firsthand!<\/span><\/p>\n<h3>\u258d<span dir=\"auto\">Event Highlights<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Mastering the communication strategies for brands during the pandemic<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Learn how &#8220;digital curation&#8221; can be used in brand marketing.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Success Formula of Classic Real-World Cases<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Physical experience of the &#8220;smart check-in bracelet&#8221;<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Suitable for<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Marketers who want to organize brand exhibitions<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Brand managers who want to learn how digital tools can be applied in brand marketing<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">In the past, there were many brands that conducted physical events and curated exhibitions.<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Course Outline<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Review of the concept of &#8220;digital curation&#8221;<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">&#8220;Three-Six Principle&#8221; Import Method<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Sharing classic cases of digital curation<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The comprehensive application of digital technology<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Detailed Information<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Date: September 21, 2022 (Wednesday) 14:00 ~ 16:00<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Location: TeSA Qingdao Classroom (\u00a0<\/span><\/span><a href=\"https:\/\/www.google.com\/maps\/search\/?api=1&amp;query=%E5%8F%B0%E7%81%A3%E5%8F%B0%E5%8C%97%E5%B8%82%E4%B8%AD%E6%AD%A3%E5%8D%80%E9%9D%92%E5%B3%B6%E6%9D%B1%E8%B7%AF7%E8%99%9F2%E8%99%9F%E4%B9%8B1(TeSA%20%E9%9D%92%E5%B3%B6%E6%95%99%E5%AE%A4)\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">No. 2-1, No. 7, Qingdao East Road, Zhongzheng District, Taipei City, Taiwan<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0)<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Cost: Free registration (This is a business-only event; registration is subject to approval).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Contact: Ms. Chen\u00a0\u00a0<\/span><\/span><span dir=\"auto\"><span dir=\"auto\">gina.chen@digitspark.co\u00a0<\/span><\/span><span dir=\"auto\"><span dir=\"auto\">\/ 02-2521-8885 #128<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The organizer reserves the right to adjust the event and course syllabus.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span dir=\"auto\">Event details<\/span><span dir=\"auto\">\u00a0:\u00a0<\/span><a href=\"http:\/\/s.accupass.com\/vVyXMZ\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">http:\/\/s.accupass.com\/vVyXMZ<\/span><\/a><\/strong><\/p>\n","protected":false},"featured_media":1786,"template":"","news_category":[61],"class_list":["post-1785","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1786"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1785"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}