{"id":1777,"date":"2022-09-26T08:21:37","date_gmt":"2022-09-26T00:21:37","guid":{"rendered":"https:\/\/digitspark.co\/news\/digit-spark-%e5%9f%b7%e8%a1%8c%e9%95%b7%e9%99%b3%e6%8c%af%e8%b1%aa-%e5%8f%97%e9%82%80%e6%93%94%e4%bb%bb%e5%b7%a5%e7%a0%94%e9%99%a2%e3%80%8amartech%e8%a1%8c%e9%8a%b7%e7%a7%91%e6%8a%80%e7%b6%93%e7%90%86\/"},"modified":"2025-12-17T04:25:21","modified_gmt":"2025-12-16T20:25:21","slug":"digit-spark-%e5%9f%b7%e8%a1%8c%e9%95%b7%e9%99%b3%e6%8c%af%e8%b1%aa-%e5%8f%97%e9%82%80%e6%93%94%e4%bb%bb%e5%b7%a5%e7%a0%94%e9%99%a2%e3%80%8amartech%e8%a1%8c%e9%8a%b7%e7%a7%91%e6%8a%80%e7%b6%93%e7%90%86","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/digit-spark-%e5%9f%b7%e8%a1%8c%e9%95%b7%e9%99%b3%e6%8c%af%e8%b1%aa-%e5%8f%97%e9%82%80%e6%93%94%e4%bb%bb%e5%b7%a5%e7%a0%94%e9%99%a2%e3%80%8amartech%e8%a1%8c%e9%8a%b7%e7%a7%91%e6%8a%80%e7%b6%93%e7%90%86\/","title":{"rendered":"Chen Zhenhao, CEO of Digit Spark, has been invited to serve as a lecturer for the ITRI’s “MarTech Marketing Technology Manager Training Program”."},"content":{"rendered":"

Chen Zhenhao, CEO of Digit Spark, has been invited to serve as a lecturer for the ITRI’s “MarTech Marketing Technology Manager Training Program”.<\/span><\/h2>\n

Mr. Chen Zhenhao, CEO of Digit Spark, will share his insights on how to leverage “inbound marketing” to amplify brand awareness and achieve seamless customer acquisition, retention, and expansion in one go at the ITRI Industry Academy’s “MarTech Marketing Technology Manager Training Program” on April 21st (Thursday). Utilize the power of Martech to capture attention and transform it into business opportunities!<\/p><\/blockquote>\n

The “MarTech Marketing Technology Manager Training Program” organized by ITRI is now in its third year. ITRI has invited many experts from the fields of digital marketing and Martech, including Martech strategy construction, OMO channel management, GA data analysis, customer management, and industry trend observation. The program provides an in-depth yet easy-to-understand analysis of marketing technology concepts and introduces practical Martech technologies, guiding novice marketers and companies undergoing digital transformation. It also helps participants quickly predict customer trends and achieve precise marketing and customer acquisition.<\/p>\n

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Mr. Chen Zhenhao, founder and CEO of Digit Spark, will share his insights on “Inbound Marketing” in the “Content and Traffic Generation” course on April 21 (Thursday). He will focus on three skills\u00a0<\/span>: “GA Data Analysis,” “SEO Content Management,” and “Consumer Segmentation”\u00a0<\/span><\/b>to help businesses quickly amplify their brand awareness in the online world and capture consumers’ attention amidst the vast sea of \u200b\u200binformation.<\/span><\/p>\n

To cultivate a successful brand, businesses must first\u00a0<\/span>increase consumer search visibility\u00a0<\/span><\/b>,\u00a0<\/span>converting “search” into “purchase,” and further, from a single purchase into loyal brand members\u00a0<\/span><\/b>. By leveraging inbound marketing step-by-step, we can utilize the power of Martech to capture attention and convert it into business opportunities! Achieving highly efficient customer acquisition, retention, and expansion all at once. We welcome SME managers and marketing professionals to join the “MarTech Marketing Technology Manager Training Program” and grow together in the marketing field.<\/span><\/p>\n

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For more course details, please see the ITRI Industry Academy information.<\/span><\/a><\/p>\n

Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: “Industry Customer Targeting,” “Performance Optimization Strategies,” “Digital Tool Integration,” “Online Voice Cultivation,” and “Brand Value Promotion.” It drives brand success through data technology.<\/p><\/blockquote>\n

For group details, please contact:\u00a0<\/span><\/p>\n

<\/b>Antonin Chen,\u00a0<\/span>Marketing and PR Manager at\u00a0<\/span>Digit Spark\u00a0<\/b>:\u00a0<\/span>antonin.chen@digitspark.co<\/a><\/span><\/p>\n","protected":false},"featured_media":1778,"template":"","news_category":[60],"class_list":["post-1777","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-latest"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1778"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1777"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}