On October 27, 2022, a trend forum was jointly hosted by Digit Spark Group and Ruiji Neuromarketing, featuring a keynote speech by renowned marketing consultant,\u00a0<\/span>Mr. Gao Duanxun<\/span><\/strong>\u00a0; the forum explored the topic from basic to advanced levels.<\/span><\/p>\n For the long-term development of enterprises, research and data analysis are essential efforts. Led by Professor Gao, participants in this event will understand the general logic of Martech; then, the public relations and advertising team from Digit Spark Group will provide in-depth explanations of practical Martech tools, how to operate and apply them, and how to observe results and continuously improve them. This will guide enterprises to effectively utilize data technology in their marketing plans.<\/p>\n In 2022, many astute companies had already begun preparations, diligently building their own first-party data and accumulating consumer online behavior databases specifically tailored to “my brand and my products.” This allowed them to gain a wealth of insights into the intentions of potential customers, preparing for a future online world without third-party cookies.\u00a0<\/span>For corporate brands, the competition is no longer about speed or innovation; it’s about returning to a people-centric approach, competing on “who truly understands their customers’ hearts?”<\/span><\/strong><\/p>\n The Digit Spark Group’s topics focus on\u00a0<\/span>which Martech tools businesses can leverage to analyze consumer behavior and become the “most consumer-savvy brands” in the industry<\/span><\/strong>\u00a0amidst the technological wave . For example, if a business wants to sell products, we don’t just present product information to consumers; instead, we build an information network “centered around this product,” allowing consumers to unconsciously build an emotional connection with the brand and become friends with other consumers while browsing the internet.<\/span><\/p>\n Digit Spark will share real-world case studies on how businesses can simultaneously leverage multiple data marketing strategies to leave a deep digital footprint in the minds of potential consumers. By utilizing Martech tools, digital curation techniques, and targeted advertising strategies, businesses can proactively build a presence in the online world through various product-related SEO content that “will keep viewers engaged,” precise ad exposure to target customer groups, and social media engagement, thus firmly capturing potential customers.<\/span><\/p>\n\n
Digit Spark data marketing empowers brands to become their customers’ closest confidants.<\/span><\/h2>\n
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<\/a>\uff08\u25b2Event Location: Vientiane Hall, 4th Floor, Regent Taipei\uff09<\/p>\n