{"id":1739,"date":"2023-02-06T07:07:42","date_gmt":"2023-02-05T23:07:42","guid":{"rendered":"https:\/\/digitspark.co\/news\/%e6%97%85%e9%81%8a%e6%a5%ad%e5%85%ac%e9%97%9c%e5%a4%a7%e8%a7%a3%e5%af%86%ef%bc%81%e5%a6%82%e4%bd%95%e8%ae%93%e8%81%b2%e9%87%8f%e5%bd%b1%e9%9f%bf%e8%a8%82%e5%96%ae%e9%87%8f%ef%bc%9f\/"},"modified":"2025-12-18T03:42:39","modified_gmt":"2025-12-17T19:42:39","slug":"%e6%97%85%e9%81%8a%e6%a5%ad%e5%85%ac%e9%97%9c%e5%a4%a7%e8%a7%a3%e5%af%86%ef%bc%81%e5%a6%82%e4%bd%95%e8%ae%93%e8%81%b2%e9%87%8f%e5%bd%b1%e9%9f%bf%e8%a8%82%e5%96%ae%e9%87%8f%ef%bc%9f","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/%e6%97%85%e9%81%8a%e6%a5%ad%e5%85%ac%e9%97%9c%e5%a4%a7%e8%a7%a3%e5%af%86%ef%bc%81%e5%a6%82%e4%bd%95%e8%ae%93%e8%81%b2%e9%87%8f%e5%bd%b1%e9%9f%bf%e8%a8%82%e5%96%ae%e9%87%8f%ef%bc%9f\/","title":{"rendered":"Unveiling the secrets of public relations in the tourism industry! How to make your voice heard influence order volume."},"content":{"rendered":"<p><a href=\"http:\/\/s.accupass.com\/Pi7LJC\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2614 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/02\/15-1024x683.png\" alt=\"\u65c5\u904a\u696d\u516c\u95dc\" width=\"800\" height=\"534\" \/><\/a><\/p>\n<h3><span dir=\"auto\">Unveiling the secrets of public relations in the tourism industry! How to leverage your voice to boost visitor numbers?<\/span><\/h3>\n<p><span dir=\"auto\">The tourism boom is back! Both outbound and inbound travel present business opportunities, but the industry landscape continues to shift. Whether it&#8217;s the major reshuffling of the aviation market, the further evolution of the travel experience, or the promotional prices on booking platforms, how can we leverage these changes to seize business opportunities?<\/span><\/p>\n<p><span dir=\"auto\">Digit Spark&#8217;s &#8220;Industry Marketing Trends Seminar &#8211; Tourism &amp; Study Abroad Series 1&#8243; in Q1 2023 will invite Digital PR, the group&#8217;s most professional word-of-mouth marketing team, to analyze the consumer journey of both &#8221;\u00a0<\/span><strong><span dir=\"auto\">group tourists<\/span><\/strong><span dir=\"auto\">\u00a0&#8221; and &#8221;\u00a0<\/span><strong><span dir=\"auto\">independent travelers<\/span><\/strong><span dir=\"auto\">\u00a0.&#8221; Through Digital PR&#8217;s exclusive &#8221;\u00a0<\/span><strong><span dir=\"auto\">3-Step Guide to Consumer Journey Analysis and Response Strategy<\/span><\/strong><span dir=\"auto\">\u00a0,&#8221; you can gain a competitive edge in word-of-mouth marketing and seize tourism opportunities before the peak summer travel season!<\/span><\/p>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong><a style=\"color: #d4b48a;\" href=\"http:\/\/s.accupass.com\/Pi7LJC\" target=\"_blank\" rel=\"noopener\">http:\/\/s.accupass.com\/Pi7LJC<\/a><\/span><\/p>\n<h3>\u258d<span dir=\"auto\">Event Highlights<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Customer Journey Analysis | Deconstructing the Consumption Journey of Group Tour Tourists and Independent Travelers<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Marketing Funnel Analysis | Analyzing the Suitable Marketing Methods for Different Customer Acquisition Stages<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Key Copywriting Guidelines | Providing Precise Copywriting for Each Stage of Marketing<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Industry Case Sharing | Sharing real-world industry case studies to help you get started faster<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Who is suitable to participate?<\/span><\/h3>\n<p><span dir=\"auto\">Tourism, accommodation and sightseeing<\/span><\/p>\n<p><span dir=\"auto\">Industry professionals, marketers, business owners<\/span><\/p>\n<h3>\u258d<span dir=\"auto\">Lecturer Introduction<\/span><\/h3>\n<p><strong><span dir=\"auto\">Digital PR | Mike Chang<\/span><\/strong><\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Business Director of Zhenhao Digital Public Relations Business Group<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Siyan Technology Co-founder<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Specializes in public relations issues and curatorial consulting<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Special lecturer for Japanese beauty brands<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Training instructor for well-known beauty brands<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Successfully mentored over 500 companies in their brand digital transformation<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Lecture Information<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Date: February 16th (Thursday) 14:00-15:00<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Location: Zoom online lecture<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Registration is free. This is a\u00a0<\/span><\/span><strong><span dir=\"auto\"><span dir=\"auto\">business-only session, and priority will be given to business owners who have provided their complete company name and company registration number.<\/span><\/span><\/strong><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">For event inquiries: (02)2521-8885 ext. 128<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">Ms. Chen\u00a0<\/span><\/span><span dir=\"auto\"><span dir=\"auto\">gina.chen@inboundmarketing.tw<\/span><\/span><\/li>\n<\/ul>\n<h3>\u258d<span dir=\"auto\">Precautions<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">This seminar is a business-only event, and registration will be subject to review. Please fill in your company name and company registration number in full when registering. The organizer will give priority to relevant business participants.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">After completing the registration, the organizer will send a pre-event notification letter within one week before the event. Please double-check that the email address you provided as the &#8220;registrant&#8221; is correct.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The online lecture will be conducted using the Zoom video conferencing platform. If your computer or mobile phone has not yet installed it, please download the Zoom video conferencing software before the meeting.\u00a0<\/span><\/span><a href=\"http:\/\/zoomnow.net\/zntw_zoom_download.php?showType=ALL\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Click here to download<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0(please download the corresponding version).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">For those who have already downloaded Zoom, please remember to check if you have updated to the latest version.<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">We recommend using the desktop version of Zoom for the most complete and optimal experience during online lectures.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Once you&#8217;ve confirmed the download\/installation is complete, please remember to apply for a Zoom account.\u00a0<\/span><\/span><a href=\"http:\/\/myaccount.zoomnow.net\/signup\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Click here to register<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0(if you already have an account, you don&#8217;t need to register; please log in directly).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Please ensure you are listening in a quiet environment with a recommended internet speed of 16Mbps upload and 3Mbps download (\u00a0<\/span><\/span><a href=\"https:\/\/fast.com\/zh\/tw\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">click<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0here to test your internet speed).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The organizer reserves the right to adjust the event and course syllabus.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit<\/strong>\u00a0<a href=\"http:\/\/s.accupass.com\/Pi7LJC\" target=\"_blank\" rel=\"noopener\">http:\/\/s.accupass.com\/Pi7LJC<\/a><\/span><\/p>\n","protected":false},"featured_media":1740,"template":"","news_category":[61],"class_list":["post-1739","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1740"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1739"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}