{"id":1737,"date":"2023-03-16T07:52:24","date_gmt":"2023-03-15T23:52:24","guid":{"rendered":"https:\/\/digitspark.co\/news\/%e6%97%85%e5%ae%bf%e6%a5%ad%e7%9a%84%e8%b7%a8%e5%a2%83%e4%bd%88%e5%b1%80%e6%8c%87%e5%8d%97%ef%bc%9a%e6%97%a5%e3%80%81%e9%9f%93%e3%80%81%e6%96%b0%e3%80%81%e9%a6%ac%e7%9a%84%e5%8f%a3%e7%a2%91%e7%ad%96\/"},"modified":"2025-12-18T03:36:54","modified_gmt":"2025-12-17T19:36:54","slug":"%e6%97%85%e5%ae%bf%e6%a5%ad%e7%9a%84%e8%b7%a8%e5%a2%83%e4%bd%88%e5%b1%80%e6%8c%87%e5%8d%97%ef%bc%9a%e6%97%a5%e3%80%81%e9%9f%93%e3%80%81%e6%96%b0%e3%80%81%e9%a6%ac%e7%9a%84%e5%8f%a3%e7%a2%91%e7%ad%96","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/%e6%97%85%e5%ae%bf%e6%a5%ad%e7%9a%84%e8%b7%a8%e5%a2%83%e4%bd%88%e5%b1%80%e6%8c%87%e5%8d%97%ef%bc%9a%e6%97%a5%e3%80%81%e9%9f%93%e3%80%81%e6%96%b0%e3%80%81%e9%a6%ac%e7%9a%84%e5%8f%a3%e7%a2%91%e7%ad%96\/","title":{"rendered":"A Guide to Cross-Border Expansion in the Accommodation Industry: Reputation Strategies in Japan, South Korea, Singapore, and Malaysia"},"content":{"rendered":"<p><a href=\"http:\/\/s.accupass.com\/eZhNHx\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3217 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/03\/2302210942091184653411-1024x512.jpg\" alt=\"\" width=\"800\" height=\"400\" \/><\/a><\/p>\n<h3><span dir=\"auto\">With the inbound market recovering and independent travelers, group tours, and business travelers flocking to Taiwan,<\/span><\/h3>\n<h3><\/h3>\n<h3><span dir=\"auto\">are you ready to capitalize on the inbound tourist market?<\/span><\/h3>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong>\u00a0<a style=\"color: #d4b48a;\" href=\"http:\/\/s.accupass.com\/eZhNHx\" target=\"_blank\" rel=\"noopener\">http:\/\/s.accupass.com\/eZhNHx<\/a><\/span><\/p>\n<p><span dir=\"auto\">Digit Spark Group&#8217;s &#8220;Tourism and Study Abroad Industry Marketing Seminar&#8221; Session 3 \u2013<\/span><br \/>\n<span dir=\"auto\">&#8221;\u00a0<\/span><strong><span dir=\"auto\">A Guide to Cross-Border Layout of Accommodation: Reputation Strategies in Japan, South Korea, Singapore, and Malaysia<\/span><\/strong><span dir=\"auto\">\u00a0&#8220;<\/span><\/p>\n<p><strong><span dir=\"auto\">Recognizing the business opportunities in inbound tourism, we&#8217;ve partnered with Allez!, a marketing<\/span><\/strong><span dir=\"auto\">\u00a0platform with experience collaborating with hundreds of cross-border influencers , and\u00a0<\/span><strong><span dir=\"auto\">Taiwan Travel Map<\/span><\/strong><span dir=\"auto\">\u00a0, specializing in creating professional multilingual websites for the accommodation industry\u00a0. Together, we&#8217;ll host a special session for hotels, guesthouses, hostels, campgrounds, and other industry partners who are still unsure how to effectively penetrate overseas markets. Highlights include:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">An inbound traveler trend survey reveals which countries currently receive the most inbound travelers.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">I lack local resources overseas, so how can I most effectively conduct local marketing and exposure? How can I combine word-of-mouth marketing with a multilingual website for maximum impact?<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Industry peers share their experiences \u2013 the best way to understand! A mystery guest will be joining us online to share their success stories without reservation.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecture Highlights<\/span><\/h3>\n<p>This comprehensive guide to travel marketing offers unreserved insights and helps businesses revitalize their brands, enabling them to thrive in the post-pandemic era through digital marketing.<\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Insights into inbound travel trends reveal markets where the government currently invests resources.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Analysis of commonly used social media environments in Japan, South Korea, Singapore, and Malaysia<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Essential points for building a cross-border reputation and a multilingual website<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Sharing successful case studies from peers \u2013 the best way to learn is through mutual reference.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Who is suitable to participate?<\/span><\/h3>\n<p>This online marketing seminar is specifically designed for the &#8220;housing and hospitality industry&#8221; and is suitable for hotels, inns, motels, and campgrounds!<\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Accommodation operators preparing to expand brand exposure and awareness<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Accommodation operators hoping to improve their reputation and website visibility<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Accommodation operators eager to expand their domestic and international traveler lists<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecturer Introduction<\/span><\/h3>\n<ul>\n<li>Allez! Marketing Business Director | Elaine Lee<\/li>\n<\/ul>\n<p>Specializing in combining tourism with influencer marketing, we serve numerous Taiwanese companies in their domestic and international influencer marketing strategies, spanning industries such as accommodation, catering, souvenirs, experiences, and transportation. By analyzing market differences and managing social media reputation, we assist business owners in brand promotion.<\/p>\n<ul>\n<li>Paul Dong, Senior Business Manager at Taiwan Travel Maps<\/li>\n<\/ul>\n<p>Specializing in the creation of multilingual brand websites and online sales integration for accommodation brands, adept at using digital marketing to enhance brand image and performance, and having served accommodation types including luxury camping, hot spring hotels, and design hotels.<\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecture Information<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Date: March 30 (Thursday) 14:00-15:00 (Entry opens at 13:50)<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Location: Online live stream<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Cost: Free to participate<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">For event inquiries, please contact Ms. Chen<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">at 02-2521-8885#128 or email her\u00a0<\/span><\/span><span dir=\"auto\"><span dir=\"auto\">at gina.chen@inboundmarketing.tw<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Precautions<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">After registration is complete, the organizer will send a pre-event notification email within one week before the event. Please double-check that the email address you provided is correct.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The online lecture will be conducted using the Zoom video conferencing platform. If your computer or mobile phone does not have Zoom installed, please download the Zoom video conferencing software before the meeting.\u00a0<\/span><\/span><a href=\"https:\/\/zoomnow.net\/zntw_zoom_download.php?showType=ALL\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Click here to download (please download the corresponding version).<\/span><\/span><\/a><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">On the day of the event, please access &#8220;My Tickets&#8221; through the Accupass website\/app and select &#8220;Zoom Live.<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">&#8221; Guests who have already downloaded Zoom should also remember to check that it is updated to the latest version.<\/span><\/span><br \/>\n<span dir=\"auto\"><span dir=\"auto\">We recommend using the desktop version of Zoom for the most complete and best experience during the online lecture.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Once you&#8217;ve confirmed the download\/installation is complete, please remember to create a Zoom account.\u00a0<\/span><\/span><a href=\"https:\/\/myaccount.zoomnow.net\/signup\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Click here to register<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0(if you already have an account, you don&#8217;t need to register; just log in).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The organizer reserves the right to adjust the event and course syllabus.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit\u00a0 <\/strong><a style=\"color: #d4b48a;\" href=\"http:\/\/s.accupass.com\/eZhNHx\" target=\"_blank\" rel=\"noopener\">http:\/\/s.accupass.com\/eZhNHx<\/a><\/span><\/p>\n","protected":false},"featured_media":1738,"template":"","news_category":[61],"class_list":["post-1737","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1738"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1737"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}