{"id":1727,"date":"2023-05-16T03:24:29","date_gmt":"2023-05-15T19:24:29","guid":{"rendered":"https:\/\/digitspark.co\/news\/%e5%af%b5%e7%89%a9%e4%bf%9d%e5%81%a5%e9%9b%bb%e5%95%86%e7%b6%93%e7%87%9f%ef%bc%9a-%e5%a6%82%e4%bd%95%e8%ae%93-ai-%e5%8a%a9%e6%94%bb%e9%9b%bb%e5%95%86%e7%b8%be%e6%95%88%ef%bc%9f%e5%af%b5%e7%89%a9\/"},"modified":"2025-12-18T00:57:38","modified_gmt":"2025-12-17T16:57:38","slug":"%e5%af%b5%e7%89%a9%e4%bf%9d%e5%81%a5%e9%9b%bb%e5%95%86%e7%b6%93%e7%87%9f%ef%bc%9a-%e5%a6%82%e4%bd%95%e8%ae%93-ai-%e5%8a%a9%e6%94%bb%e9%9b%bb%e5%95%86%e7%b8%be%e6%95%88%ef%bc%9f%e5%af%b5%e7%89%a9","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/%e5%af%b5%e7%89%a9%e4%bf%9d%e5%81%a5%e9%9b%bb%e5%95%86%e7%b6%93%e7%87%9f%ef%bc%9a-%e5%a6%82%e4%bd%95%e8%ae%93-ai-%e5%8a%a9%e6%94%bb%e9%9b%bb%e5%95%86%e7%b8%be%e6%95%88%ef%bc%9f%e5%af%b5%e7%89%a9\/","title":{"rendered":"Pet health e-commerce operation: How to leverage AI to boost e-commerce performance? A complete analysis of pet e-commerce operations!"},"content":{"rendered":"<p><a href=\"http:\/\/s.accupass.com\/NJlOBz\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3406 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/05\/0518-\u8b1b\u5ea7-Banner-1024x661.png\" alt=\"\u5bf5\u7269\u4fdd\u5065\u96fb\u5546\u7d93\u71df\" width=\"800\" height=\"516\" \/><\/a><\/p>\n<h2><span dir=\"auto\">Competition in the health food industry is fierce, and pet health products are becoming increasingly sophisticated!<\/span><\/h2>\n<p><span dir=\"auto\">With the proportion of pet-owning families increasing year by year, and pet parents paying more and more attention to their pets&#8217; health,\u00a0<\/span><strong><span dir=\"auto\">will the pet health care market become a new battleground?<\/span><\/strong><span dir=\"auto\">\u00a0Digit Spark&#8217;s second quarter industry marketing seminar &#8211; &#8220;Health Care and Medical Marketing Season&#8221; &#8211; kicks off with the theme &#8221;\u00a0<\/span><strong><span dir=\"auto\">Health Food<\/span><\/strong><span dir=\"auto\">\u00a0\u00a0\u00d7\u00a0\u00a0<\/span><strong><span dir=\"auto\">Pet Economy<\/span><\/strong><span dir=\"auto\">\u00a0\u00a0\u00d7\u00a0\u00a0<\/span><strong><span dir=\"auto\">E-commerce Operations<\/span><\/strong><span dir=\"auto\">\u00a0,&#8221; taking you on a journey to explore brand e-commerce operation strategies!<\/span><\/p>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong>\u00a0<a style=\"color: #d4b48a;\" href=\"http:\/\/s.accupass.com\/NJlOBz\" target=\"_blank\" rel=\"noopener\">http:\/\/s.accupass.com\/NJlOBz<\/a><\/span><\/p>\n<h3><span dir=\"auto\">Are there numerous regulations governing the marketing of pet health supplements?<\/span><\/h3>\n<p>The group&#8217;s first seminar of the season invited the COO of the group&#8217;s &#8220;GS Performance Growth Strategy Consultant&#8221;. In addition to sharing his own experience of raising cats and his understanding of pet owners&#8217; consumption behavior, he will also share his e-commerce business expertise with business owners on how to set operational indicators and what marketing regulations to pay attention to. He will guide those who want to enter the pet e-commerce market to quickly grasp the key points of e-commerce operation!<\/p>\n<h3><span dir=\"auto\">[Intense Competition in the Pet E-commerce Market! How to Attract and Retain Customers?]<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">From customer base to distribution channels: What factors do pet owners evaluate when making a purchase? This analysis of pet owners&#8217; buying scenarios and channel selection helps products attract customers from the very beginning by using the right keywords!<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">From customer entry to membership: The next step after a purchase is to generate the next purchase! We&#8217;ve exclusively invited beBit TECH Digital Strategy Manager, an expert in CDP (Customer Data Platform), to teach you how to gain insights into consumer data and combine it with AI technology to create automated marketing!<\/span><\/span><\/li>\n<\/ul>\n<p>Still feeling lost in the fiercely competitive pet market? Join our seminar now and expand your pet market reach!<\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Highlights of this lecture:<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Consumer Insights: A Comprehensive Analysis of Pet Parents&#8217; Purchase Contexts and Evaluation Factors<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">E-commerce strategy: A comprehensive layout from consumer habits to channel inventory<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Data analytics: Using data to teach you how to set product, promotion, and sales metrics.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">AI Applications: Using AI in conjunction with customer data for remarketing planning<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Who is suitable to participate?<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Pet e-commerce private label operators<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">For those interested in entering the pet market<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecturer Introduction<\/span><\/h3>\n<h4><span dir=\"auto\">Angeline Cheng, COO of GS Performance Growth Strategy Consulting<\/span><\/h4>\n<p>Digit Spark is the Chief Operating Officer of E-commerce Consulting and the founder of Anzo Leather. Specializing in B2B business development, overall operational planning, OMO integration projects, and overall product and membership optimization. He has served numerous large skincare brands, the coffee industry, and Hong Kong-based brand e-commerce companies.<\/p>\n<h4><span dir=\"auto\">beBit TECH Digital Strategy Manager | Bloomberg Paul<\/span><\/h4>\n<p>Designated digital consultant for e-commerce brands. Specializes in building membership systems, optimizing customer management, and developing marketing strategies, effectively leading brands to increase customer lifetime value. Clients include leading e-commerce companies in the beauty, apparel, food, and household goods industries. Empowers brand teams through digital transformation by focusing on customer management.<\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecture Information<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Date: May 18 (Thursday) 14:00-15:00<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Location: The lecture will be broadcast online.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Cost: Free to participate<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">For event inquiries, please contact Ms. Chen<br \/>\n<\/span><\/span>at 02-2521-8885#128<br \/>\nE-Mail\uff1agina.chen@inboundmarketing.tw<\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Precautions<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">After registration is complete, the organizer will send a pre-event notification email within one week before the event. Please double-check that the email address you provided is correct.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The online lecture will be conducted using the Zoom video conferencing platform. If your computer or mobile phone does not have Zoom installed, please download the Zoom video conferencing software before the meeting.\u00a0\u00a0<\/span><\/span><a href=\"https:\/\/zoomnow.net\/zntw_zoom_download.php?showType=ALL\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Click here to download<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0(please download the corresponding version).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">On the day of the event, please access &#8220;My Tickets&#8221; through the Accupass website\/app and select &#8220;Enter Zoom Live Stream&#8221;.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">For guests who have already downloaded Zoom, please remember to check if you have updated to the latest version.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">For the most complete and best experience, we recommend using the desktop version of Zoom to participate in online lectures.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Once you&#8217;ve confirmed the download\/installation is complete, please remember to create a Zoom account. Click\u00a0<\/span><\/span><a href=\"https:\/\/myaccount.zoomnow.net\/signup\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">here to register<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0(if you already have an account, you don&#8217;t need to register; just log in).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The organizer reserves the right to adjust the event and course syllabus.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit<\/strong>\u00a0<a href=\"http:\/\/s.accupass.com\/NJlOBz\" target=\"_blank\" rel=\"noopener\">http:\/\/s.accupass.com\/NJlOBz<\/a><\/span><\/p>\n","protected":false},"featured_media":1728,"template":"","news_category":[61],"class_list":["post-1727","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1728"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1727"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}