{"id":1723,"date":"2023-05-24T03:09:38","date_gmt":"2023-05-23T19:09:38","guid":{"rendered":"https:\/\/digitspark.co\/news\/%e6%8e%8c%e6%8f%a12023%e6%bd%9b%e5%9c%a8%e7%97%85%e6%82%a3%e6%b1%ba%e7%ad%96%e6%ad%b7%e7%a8%8b%ef%bc%9a%e8%a8%ba%e6%89%80%e5%85%a8%e6%96%b9%e4%bd%8d%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7%e7%ad%96\/"},"modified":"2025-12-18T00:44:13","modified_gmt":"2025-12-17T16:44:13","slug":"%e6%8e%8c%e6%8f%a12023%e6%bd%9b%e5%9c%a8%e7%97%85%e6%82%a3%e6%b1%ba%e7%ad%96%e6%ad%b7%e7%a8%8b%ef%bc%9a%e8%a8%ba%e6%89%80%e5%85%a8%e6%96%b9%e4%bd%8d%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7%e7%ad%96","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/%e6%8e%8c%e6%8f%a12023%e6%bd%9b%e5%9c%a8%e7%97%85%e6%82%a3%e6%b1%ba%e7%ad%96%e6%ad%b7%e7%a8%8b%ef%bc%9a%e8%a8%ba%e6%89%80%e5%85%a8%e6%96%b9%e4%bd%8d%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7%e7%ad%96\/","title":{"rendered":"Mastering the Decision-Making Journey of Potential Patients in 2023: A Comprehensive Digital Marketing Strategy for Clinics"},"content":{"rendered":"<p><a href=\"http:\/\/s.accupass.com\/V26FTp\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3524 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/05\/0525-\u8b1b\u5ea7-Banner-1-1024x661.png\" alt=\"\" width=\"800\" height=\"516\" \/><\/a><\/p>\n<h2><span dir=\"auto\">Mastering the Decision-Making Journey of Potential Patients in 2023: A Comprehensive Digital Marketing Strategy for Clinics<\/span><\/h2>\n<p><span dir=\"auto\">Invited lecturer for the 2023 &#8220;E.SUN Bank Physician Special Lecture&#8221;, exclusively hosting a special session on Digit Spark!<\/span><\/p>\n<p><span dir=\"auto\">Do clinics also need\u00a0<\/span><strong><span dir=\"auto\">remarketing<\/span><\/strong><span dir=\"auto\">\u00a0? The second session of Digit Spark&#8217;s second season of industry marketing seminars \u2013 &#8220;Health and Medical Marketing Season&#8221; \u2013 will introduce digital transformation strategies that can be implemented in local family medicine clinics, cosmetic clinics, and pet clinics!<\/span><\/p>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong>\u00a0<a style=\"color: #d4b48a;\" href=\"http:\/\/s.accupass.com\/V26FTp\" target=\"_blank\" rel=\"noopener\">http:\/\/s.accupass.com\/V26FTp<\/a><\/span><\/p>\n<h3><span dir=\"auto\">Is human resources still a marketing challenge for clinics?<\/span><\/h3>\n<p>How can a clinic do marketing if it lacks manpower? While reputable clinics can reduce their marketing resource investment, they also face the challenge of not being able to extend their services beyond their local area and lack professional marketing personnel. So how should a clinic do marketing?<\/p>\n<h3><span dir=\"auto\">Let MarTech be your powerful assistant, using data for precise marketing.<\/span><\/h3>\n<p>This lecture focuses on the marketing challenges faced by clinics, providing clinic brands with two key points for overcoming these challenges:<\/p>\n<ul>\n<li><strong><span dir=\"auto\"><span dir=\"auto\">The Importance of Importing Tools<\/span><\/span><\/strong><span dir=\"auto\"><span dir=\"auto\">\u00a0: Importing the &#8220;right&#8221; digital tools and understanding how to apply data allows you to maximize marketing effectiveness with minimal manpower. The first half of the seminar featured healthcare tool expert, Ruitai Health, assisting brand clinics in establishing key concepts of data empowerment and how to use data for precise remarketing.<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\"><span dir=\"auto\">Starting with the patient decision-making process<\/span><\/span><\/strong><span dir=\"auto\"><span dir=\"auto\">\u00a0: In the second half, the speaker will delve into the patient decision-making process to help clinic brands understand their needs and motivations, and how to provide targeted messaging and services to increase appeal, improve conversion rates, and enhance market competitiveness.<\/span><\/span><\/li>\n<\/ul>\n<p>Still feeling apprehensive and clueless about digital transformation? On June 29th, let the Deputy Director of &#8220;Ruitai Health&#8221; guide you step-by-step through the first step of your transformation!<\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Highlights of this lecture:<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Data Analysis | A Comprehensive Analysis of the Application of Imported Data in Clinics<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Marketing Strategy | Do Clinics Need Further Marketing? Data-Driven Approaches<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Decision-making process | 5 steps for patients&#8217; decision-making, mastering search keywords<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Tool Recommendations | A Quick Guide to MarTech Tools Perfect for Clinics<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Who is suitable to participate?<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Own clinic brand operator<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Doctors who want to start their own clinic brand<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Clinic&#8217;s dedicated marketing staff<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecturer Introduction<\/span><\/h3>\n<h4><span dir=\"auto\">Zoey Xu, Deputy Director of Ruitai Health Co., Ltd.<\/span><\/h4>\n<p><span dir=\"auto\">Previously served as a digital marketing consultant for several startups in Taiwan, and a community manager for angel investors in Taiwan. Built a women&#8217;s e-commerce brand with tens of millions in revenue from scratch. A member and executive of the international entrepreneurship community SLP 9th, and a mentor at the BUB talent accelerator in Taiwan. Currently working at Right Time within the Digit Spark Group.<\/span><\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecture Information<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Date: June 29 (Thursday) 14:00-15:00<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Location: Online live stream<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Cost: Free to participate<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">For event inquiries, please contact Mr. Chen<br \/>\n<\/span><\/span>02-2521-8885#128<br \/>\nantonin.chen@inboundmarketing.tw<\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Precautions<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">The online lecture will be conducted using the Zoom video conferencing platform. If your computer or mobile phone does not have Zoom installed, please download the Zoom video conferencing software before the meeting.\u00a0<\/span><\/span><a href=\"https:\/\/zoomnow.net\/zntw_zoom_download.php?showType=ALL\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Click here to download<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0(please download the corresponding version).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">On the day of the event, please access &#8220;My Tickets&#8221; through the Accupass website\/app and select &#8220;Enter Zoom Live Stream&#8221;.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">For guests who have already downloaded Zoom, please remember to check if you have updated to the latest version.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">For the most complete and best experience, we recommend using the desktop version of Zoom to participate in online lectures.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Once you&#8217;ve confirmed the download\/installation is complete, please remember to create a Zoom account. Click\u00a0<\/span><\/span><a href=\"https:\/\/myaccount.zoomnow.net\/signup\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">here to register<\/span><\/span><\/a><span dir=\"auto\"><span dir=\"auto\">\u00a0(if you already have an account, you don&#8217;t need to register; just log in).<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The organizer reserves the right to adjust the event and course syllabus.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong>\u00a0<a style=\"color: #d4b48a;\" href=\"http:\/\/s.accupass.com\/V26FTp\" target=\"_blank\" rel=\"noopener\">http:\/\/s.accupass.com\/V26FTp<\/a><\/span><\/p>\n","protected":false},"featured_media":1724,"template":"","news_category":[61],"class_list":["post-1723","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1723"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}