{"id":1719,"date":"2023-06-26T04:29:03","date_gmt":"2023-06-25T20:29:03","guid":{"rendered":"https:\/\/digitspark.co\/news\/%e6%8e%8c%e6%8f%a1%e5%85%a5%e5%a2%83%e8%a7%80%e5%85%89%e8%b2%a1%e7%9a%84%e8%87%b4%e5%af%8c%e7%a7%98%e8%a8%a3%ef%bc%8c%e4%bd%a0%e4%b9%9f%e5%8f%af%e4%bb%a5%e8%ae%93%e6%a5%ad%e7%b8%be%e4%b8%80%e8%b7%af\/"},"modified":"2025-12-17T07:32:33","modified_gmt":"2025-12-16T23:32:33","slug":"%e6%8e%8c%e6%8f%a1%e5%85%a5%e5%a2%83%e8%a7%80%e5%85%89%e8%b2%a1%e7%9a%84%e8%87%b4%e5%af%8c%e7%a7%98%e8%a8%a3%ef%bc%8c%e4%bd%a0%e4%b9%9f%e5%8f%af%e4%bb%a5%e8%ae%93%e6%a5%ad%e7%b8%be%e4%b8%80%e8%b7%af","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/%e6%8e%8c%e6%8f%a1%e5%85%a5%e5%a2%83%e8%a7%80%e5%85%89%e8%b2%a1%e7%9a%84%e8%87%b4%e5%af%8c%e7%a7%98%e8%a8%a3%ef%bc%8c%e4%bd%a0%e4%b9%9f%e5%8f%af%e4%bb%a5%e8%ae%93%e6%a5%ad%e7%b8%be%e4%b8%80%e8%b7%af\/","title":{"rendered":"Master the secrets to wealth from inbound tourism, and you too can see your business skyrocket!"},"content":{"rendered":"<p><a href=\"https:\/\/reurl.cc\/AAjVAp\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3577 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/06\/0706-\u8b1b\u5ea7-Banner-1024x661.png\" alt=\"\" width=\"800\" height=\"516\" \/><\/a><\/p>\n<h2><span dir=\"auto\">Master the secrets to wealth from inbound tourism, and you too can see your business skyrocket!<\/span><\/h2>\n<p><span dir=\"auto\">&#8220;What if you could get international tourists to add your shop to their travel bucket list before they even arrive in Taiwan?&#8221;<\/span><\/p>\n<p><span dir=\"auto\">We&#8217;ll make your wish come true! We&#8217;ll have international travel influencers fly to Taiwan to help your business with overseas marketing!<\/span><\/p>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong>\u00a0<a style=\"color: #d4b48a;\" href=\"https:\/\/reurl.cc\/AAjVAp\" target=\"_blank\" rel=\"noopener\">https:\/\/reurl.cc\/AAjVAp<\/a><\/span><\/p>\n<h3><span dir=\"auto\">This year&#8217;s inbound tourist arrivals have exceeded 1.5 million by the end of April!<\/span><br \/>\n<span dir=\"auto\">Are you ready to seize the business opportunities presented by this multi-million inbound tourism?<\/span><\/h3>\n<p>Let&#8217;s imagine the following scenario:<\/p>\n<p>(I) In China, there are popular restaurants where foreigners line up for long periods, but you may have never been there, or you may think they are just ordinary and wonder, &#8220;Why do foreigners all go to this place? There are so many other delicious restaurants that don&#8217;t require queuing, why don&#8217;t they go there?&#8221;<\/p>\n<p>(ii) Popular brands that are sought after and wildly successful abroad are rarely heard of in Taiwan, leaving people wondering, &#8220;So this is a Taiwanese product? How did it become so popular overseas?&#8221;<\/p>\n<p><strong><span dir=\"auto\">These two examples perfectly illustrate the power of &#8220;information discrepancies&#8221;<\/span><\/strong><span dir=\"auto\">\u00a0generated by cross-border marketing\u00a0combined with\u00a0<\/span><strong><span dir=\"auto\">&#8220;word-of-mouth marketing&#8221;<\/span><\/strong><span dir=\"auto\">\u00a0! Under certain circumstances, &#8220;word-of-mouth marketing&#8221; can exert an extreme clustering effect, bringing positive influences such as gathering customers and increasing customer base. It can also create exclusivity, reduce competitors&#8217; exposure, and monopolize the market.<\/span><\/p>\n<p><strong><span dir=\"auto\">When it comes to &#8220;word-of-mouth marketing,&#8221; recommendations from locals<\/span><\/strong><span dir=\"auto\">\u00a0are still\u00a0the most effective! Let\u00a0<\/span><strong><span dir=\"auto\">travel KOLs<\/span><\/strong><span dir=\"auto\">\u00a0speak for you, with expert guidance and quality assurance. Want to know how to get international influencers to generate millions in revenue for you? Don&#8217;t miss this seminar!<\/span><\/p>\n<p><strong><span style=\"color: #ffcc00;\"><span dir=\"auto\">Pssst&#8230;we&#8217;ve got you covered! The lecture series is getting an extra bonus: Live online connections with international influencers to share their thoughts as foreign travelers<\/span>\uff1a<\/span><\/strong><\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">How to choose an overseas travel destination: differences in search paths among tourists from different countries.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Why do they like traveling to Taiwan? It turns out that Taiwan&#8217;s XXX is what attracts them the most.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Taiwan as seen through the eyes of foreigners is actually different from what we imagined!<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Highlights of this lecture:<\/span><\/h3>\n<p>In this lecture, we will share the secrets of &#8220;inbound tourism marketing&#8221; with our guests. The exciting content includes:<\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Hidden Business Opportunities in Inbound Tourist Figures: A Latest Overview and Analysis of the 2023 Inbound Tourist Market<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">A New Angle to Reach New Revenue Heights: What Benefits Can Cross-Border Marketing Bring to Travel Businesses?<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Capitalizing on the growth of international tourists: How to achieve successful inbound tourism marketing?<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Mystery Guest Influencer Makes a Personal Appearance | Accommodation Industry Success Stories Shared with Foreign Influencers<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Who is suitable to participate?<\/span><\/h3>\n<p>This marketing seminar is specifically designed for the &#8220;tourism industry&#8221; and covers topics such as accommodation, restaurants, souvenirs, and activity experiences. It is highly recommended to attend!<\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Companies that already have actual products and aim to expand into the international traveler market<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">To break through the closed market dominated by price-cutting competition and challenge decision-makers from new customer groups.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The company is preparing to expand into cross-border marketing but is struggling to find marketing personnel to leverage their expertise.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecturer Introduction<\/span><\/h3>\n<p><strong><span dir=\"auto\">Allez! Marketing Business Director | Elaine | Lee<\/span><\/strong><\/p>\n<p>Specializing in combining tourism with influencer marketing, we serve numerous Taiwanese companies in their domestic and international influencer marketing strategies, spanning industries such as accommodation, catering, souvenirs, experiences, and transportation. By analyzing market differences and managing social media reputation, we assist business owners in brand promotion.<\/p>\n<p><strong><span dir=\"auto\">Chanshuo CEO | Alex Ma<\/span><\/strong><\/p>\n<p><span dir=\"auto\">Hotel operations management, hotel digital transformation, tourism-related social media marketing strategy, and cross-border marketing strategy.<\/span><\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecture Information<\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Date: July 6, 2023 (Thursday) 14:00-15:30 (Entry opens at 13:30)<\/li>\n<li aria-level=\"1\">Location: TeSA Qingdao Academy (online simultaneously; online lecture link provided after registration)<\/li>\n<li aria-level=\"1\">Cost: Free to participate<\/li>\n<li aria-level=\"1\">For event inquiries, please contact Mr. Chen<br \/>\n02-2521-8885#130<br \/>\nantonin.chen@digitspark.co<\/li>\n<\/ul>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong>\u00a0<a style=\"color: #d4b48a;\" href=\"https:\/\/reurl.cc\/AAjVAp\" target=\"_blank\" rel=\"noopener\">https:\/\/reurl.cc\/AAjVAp<\/a><\/span><\/p>\n","protected":false},"featured_media":1720,"template":"","news_category":[61],"class_list":["post-1719","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1720"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1719"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}