{"id":1709,"date":"2023-08-15T02:20:20","date_gmt":"2023-08-14T18:20:20","guid":{"rendered":"https:\/\/digitspark.co\/news\/%e3%80%90martech-%e7%85%89%e9%87%91%e8%a1%93%e3%80%91%e7%94%a8-line-%e6%8f%90%e5%8d%87%e5%93%81%e7%89%8c%e6%95%88%e7%9b%8a%e7%9a%84%e9%97%9c%e9%8d%b5%e7%a7%98%e8%a8%a3%ef%bc%81\/"},"modified":"2025-12-17T06:56:50","modified_gmt":"2025-12-16T22:56:50","slug":"%e3%80%90martech-%e7%85%89%e9%87%91%e8%a1%93%e3%80%91%e7%94%a8-line-%e6%8f%90%e5%8d%87%e5%93%81%e7%89%8c%e6%95%88%e7%9b%8a%e7%9a%84%e9%97%9c%e9%8d%b5%e7%a7%98%e8%a8%a3%ef%bc%81","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/%e3%80%90martech-%e7%85%89%e9%87%91%e8%a1%93%e3%80%91%e7%94%a8-line-%e6%8f%90%e5%8d%87%e5%93%81%e7%89%8c%e6%95%88%e7%9b%8a%e7%9a%84%e9%97%9c%e9%8d%b5%e7%a7%98%e8%a8%a3%ef%bc%81\/","title":{"rendered":"[MarTech Alchemy] The key secrets to boosting brand value with LINE!"},"content":{"rendered":"<p><a href=\"https:\/\/reurl.cc\/3x25zR\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3786 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/08\/914\u6d3b\u52d5-1024x597.png\" alt=\"\" width=\"800\" height=\"466\" \/><\/a><\/p>\n<h2><span dir=\"auto\">[MarTech Alchemy]<\/span><br \/>\n<span dir=\"auto\">The key secrets to boosting brand value with LINE!<\/span><\/h2>\n<p><span dir=\"auto\">LINE is used by a staggering 90% of Taiwanese people, boasting 21 million active users! Taiwanese people&#8217;s lives revolve almost entirely around the LINE platform, from contacting family and clients to following favorite brands and news. This is one of the reasons why brands are flocking to official LINE accounts and gradually investing in LINE LAP advertising.<\/span><\/p>\n<p><span dir=\"auto\">In September 2023, [Siyan Technology] partnered with the renowned Japanese company [Taiwan Micro Ads] for the first time to exclusively host the [Martech Alchemy Series] LINE Marketing Seminar: The Secrets to Enhancing Brand Effectiveness with LINE! Whether you are new to LINE marketing or want to further improve your marketing results, this seminar will provide you with a wealth of knowledge and practical skills to help you achieve outstanding results on the LINE platform.<\/span><\/p>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong><strong><a style=\"color: #d4b48a;\" href=\"https:\/\/reurl.cc\/3x25zR\" target=\"_blank\" rel=\"noopener\">https:\/\/reurl.cc\/3x25zR<\/a><\/strong><\/span><\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Highlights of this lecture:<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Presented by [Taiwan Micro Ads], this session combines case studies and practical tips to give you a deep understanding of how to use LINE Social Customer Relationship Management and LINE LAP advertising to drive your business growth and marketing strategies.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">This course delves into the concepts, strategies, and best practices of LINE&#8217;s social customer relationship management (CRM). It will cover key topics such as LINE CRM&#8217;s core functionalities, customer behavior analytics, automated marketing, and customer service.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">During the lecture, you will gain\u2026<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">LINE&#8217;s complete strategic layout<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">LINE Operating Techniques Revealed<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">LINE Interaction: Cultivating Loyal Fans<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecturer Introduction<\/span><\/h3>\n<p><strong><span dir=\"auto\">Amanda Hsieh \u2013 Vice President of Microad Taiwan<\/span><\/strong><\/p>\n<p><span dir=\"auto\">With extensive marketing experience spanning the beauty, retail, and luxury industries,<\/span><br \/>\n<span dir=\"auto\">she has served as an international brand marketing manager for over 10 years, helping brands innovate and successfully leading teams through digital transformation.<\/span><\/p>\n<p><span dir=\"auto\">Having served as a marketing manager for a well-known Japanese national brand for nearly 5 years, I am familiar with the Japanese market, local marketing, and Japanese culture.<\/span><\/p>\n<p><span dir=\"auto\">Currently serving as the Vice President of Brand Business Development at Weigao, I am dedicated to assisting brands in developing new business models through strategy and innovation.<\/span><\/p>\n<p><strong><span dir=\"auto\">Eric Chang \u2013 CEO of oh!Bot, Siyan Technology<\/span><\/strong><\/p>\n<p>Skilled in product planning, software integration, and corresponding business resource integration, leading product and R&amp;D teams to carry out product development and design execution.<\/p>\n<p><span dir=\"auto\">\u2013 Co-founder and CEO of Siyan Technology<\/span><br \/>\n<span dir=\"auto\">\u2013 Chief Product Officer of Weixu Mobile<\/span><br \/>\n<span dir=\"auto\">\u2013 Responsible for MarTech product development and Social CRM<\/span><br \/>\n<span dir=\"auto\">\u2013 Software R&amp;D Engineer at ASUS Computer<\/span><br \/>\n<span dir=\"auto\">\u2013 Master of Applied Mathematics, National Chiayi University<\/span><\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecture Information<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Date: 2023\/09\/14 (Thu) 14:00-15:30<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Location: The lecture will be conducted using Zoom conferencing software.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Cost: Free to participate<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">For any questions regarding the event, please contact\u00a0<\/span><\/span><span dir=\"auto\"><span dir=\"auto\">antonin.chen@digitspark.co\u00a0<\/span><\/span><span dir=\"auto\"><span dir=\"auto\">or call Manager Chen at 02-2521-8885#130.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #d4b48a;\"><strong>For event details, please visit <\/strong><strong><a style=\"color: #d4b48a;\" href=\"https:\/\/reurl.cc\/3x25zR\" target=\"_blank\" rel=\"noopener\">https:\/\/reurl.cc\/3x25zR<\/a><\/strong><\/span><\/p>\n","protected":false},"featured_media":1710,"template":"","news_category":[61],"class_list":["post-1709","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1710"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}