{"id":1686,"date":"2023-12-07T09:08:22","date_gmt":"2023-12-07T01:08:22","guid":{"rendered":"https:\/\/digitspark.co\/news\/4633-2\/"},"modified":"2025-12-17T06:06:51","modified_gmt":"2025-12-16T22:06:51","slug":"4633-2","status":"publish","type":"news","link":"https:\/\/digitspark.co\/en\/news\/4633-2\/","title":{"rendered":"\u3010Ranking x Hoswa Umbrellas\u3011From Behind the Scenes to the Market Stage: The Digital Marketing Strategy of an Umbrella Brand"},"content":{"rendered":"<p><a href=\"https:\/\/www.accupass.com\/event\/2311240548038714319400?utm_source=news&amp;utm_medium=Direct&amp;utm_campaign=accu_231207etrvsthb\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4634 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/12\/1221-RK-\u6848\u4f8b\u8b1b\u5ea7-Banner-Hoswa-\u96e8\u6d0b\u5098-1024x512.png\" alt=\"\" width=\"800\" height=\"400\" \/><\/a><\/p>\n<h2><span dir=\"auto\">\u3010Ranking x Hoswa Umbrellas\u3011<\/span><\/h2>\n<h2><\/h2>\n<h2><span dir=\"auto\">From Behind the Scenes to the Market Stage: The Digital Marketing Strategy of an Umbrella Brand<\/span><\/h2>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-scypu-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-scypu-1n7m0yu\">\n<div class=\"flex flex-col pb-9 text-sm\">\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-3\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] } group final-completion\">\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ca35d0c8-f5dd-42c2-aeb6-6d3c20efe85f\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><span dir=\"auto\">Hoswa Umbrellas, which started as an OEM manufacturer of umbrellas and successfully transformed into a brand, will share its journey of combining art and fashion to create its own brand in this lecture. After multiple unsuccessful advertising campaigns, how did they use search engine optimization to compete in the relatively low-frequency and seasonal umbrella industry, successfully transform into a B2C e-commerce brand, and achieve remarkable results by using Ranking AI SEO tools to achieve first-page rankings for multiple key industry keywords and enhance brand awareness.<\/span><\/p>\n<p><span dir=\"auto\">In the second half of the lecture, Ranking AI SEO, with extensive experience in digital marketing consulting for e-commerce brands, will explain the basic operating logic of search engine optimization and how to use Ranking&#8217;s exclusively developed Traditional Chinese AI SEO tool to complete the SEO marketing strategy layout for the e-commerce industry, so that precise consumers will automatically come to you!<\/span><\/p>\n<p><span dir=\"auto\">If you&#8217;re also considering entering the consumer market through e-commerce but are struggling to find marketing methods beyond advertising, then &#8220;Ranking x Hoswa Umbrella&#8221; is a high-quality seminar you absolutely can&#8217;t miss!<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-1 flex justify-start gap-3 empty:hidden\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center lg:justify-start mt-0 gap-1 visible\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.accupass.com\/event\/2311240548038714319400?utm_source=news&amp;utm_medium=Direct&amp;utm_campaign=accu_231207etrvsthb\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d4b48a;\"><strong>Click on the event page for details\u00a0<\/strong><\/span><\/a><\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Suitable for:<\/span><\/h3>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Brand Marketing Specialist<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Content Marketing Specialist<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">e-commerce retailers<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Personal brand owner<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Small and medium-sized entrepreneurs<\/span><\/span><\/li>\n<\/ul>\n<p>Or it&#8217;s suitable for any user who is interested in SEO and digital marketing!<\/p>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecturer Introduction<\/span><\/h3>\n<p><strong><span dir=\"auto\">Lucy Lee, founder of the Hoswa umbrella brand<\/span><\/strong><\/p>\n<ul>\n<li>With 18 years of experience in umbrella sales, I specialize in umbrella design and provide sales guidance to merchants. I adhere to the spirit of an artisan to create a Taiwanese cultural and creative umbrella brand. By learning SEO digital optimization, I can quickly increase online exposure and successfully build brand awareness.<\/li>\n<\/ul>\n<p><strong><span dir=\"auto\">Matt Huang, Senior Account Manager at Digit Spark<\/span><\/strong><\/p>\n<ul>\n<li>With 6 years of e-commerce experience, he has served as a professional consultant for well-known systems such as 91 APP and Omnichat. He specializes in assisting in the implementation of Martech, OMO, E-Commerce and ChatCommerce. He is not only committed to promoting digital marketing concepts, but also has helped many clients achieve remarkable results of over one million in revenue within three months through the application of digital tools.<\/li>\n<\/ul>\n<h3><span style=\"color: #ccae00;\">\u258d<\/span><span dir=\"auto\">Lecture Information<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Date: December 21, 2023 (Thursday) 14:00-15:00<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Location: Online lecture<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Cost: Free to participate<\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.accupass.com\/event\/2311240455479783731900?utm_source=news&amp;utm_medium=Direct&amp;utm_campaign=accu_231207u80ovswb\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d4b48a;\"><strong>Click on the event page for details\u00a0<\/strong><\/span><\/a><\/p>\n","protected":false},"featured_media":1687,"template":"","news_category":[61],"class_list":["post-1686","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1687"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/news_category?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}