{"id":1675,"date":"2022-11-01T08:31:48","date_gmt":"2022-11-01T00:31:48","guid":{"rendered":"https:\/\/digitspark.co\/blog\/seo-marketing-strategy-part1\/"},"modified":"2025-12-16T03:22:21","modified_gmt":"2025-12-15T19:22:21","slug":"seo-marketing-strategy-part1","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/seo-marketing-strategy-part1\/","title":{"rendered":"Content that is both “engaging for humans” and “engaging for machines”: How to do advanced SEO marketing (Part 1)"},"content":{"rendered":"

Marketing often discusses “SEO marketing,” such as how to find keywords and how to write good content for pushing brand exposure.<\/span><\/p>\n

While data marketing emphasizes “using data analysis and information to achieve goals,” SEO marketing, in addition to numbers and charts, inevitably requires a “human touch”; after all, the people we ultimately want to build deep connections with are real people.<\/span><\/p>\n

The ideal model for SEO marketing is somewhat like a marketing funnel: first, use broad SEO content to attract the attention of the general public and search engine robots, and then further engage in in-depth dialogues with potential customers using “human wisdom, human insights, and human emotional resonance” to build deep connections with individual customers.<\/p><\/blockquote>\n

Treat SEO marketing content as ”\u00a0<\/span>commercial creation<\/span><\/strong>\u00a0.” Regardless of whether you’re expanding or deepening your SEO expertise, you need to learn to integrate human and robotic perspectives into your content. Beyond strong writing skills, there are many technical aspects to consider.\u00a0<\/span>SEO text and images aren’t just for humans; a large portion is written for algorithms<\/span><\/strong>\u00a0. This includes internal and external links, how to optimize crawler indexing, and understanding how vast amounts of data “push” your articles to ensure high-quality content is truly seen.<\/span><\/p>\n

The first step is to understand the “search results page” where you want to place your flag.<\/span><\/h2>\n

\"what's<\/p>\n

A search engine results page (SERP) is the page that a search engine returns in response to a search query. In simpler terms, when I search for “coffee beans” on Google, the page that appears is the “search results page.”<\/span><\/p>\n

In fact, when we are the “general public,” the search engine will display different proportions of results depending on the words we type. Let’s manually type them in and observe:<\/span><\/p>\n