{"id":1651,"date":"2022-10-17T03:01:36","date_gmt":"2022-10-16T19:01:36","guid":{"rendered":"https:\/\/digitspark.co\/blog\/why-you-should-learn-integrated-marketing\/"},"modified":"2025-12-16T06:53:15","modified_gmt":"2025-12-15T22:53:15","slug":"why-you-should-learn-integrated-marketing","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/why-you-should-learn-integrated-marketing\/","title":{"rendered":"The Anchoring Power of Integrated Marketing: Analyzing the Meaning Behind “Pain Points”"},"content":{"rendered":"

Marketing consulting firms exist to solve the marketing pain points of businesses. Indeed, marketing consultants should focus on “pain points”; however, they should not be bound by the client’s pain points.<\/p><\/blockquote>\n

Ellie, the director of IBA (Inbound Customer Data Marketing<\/span><\/a>\u00a0), often finds that corporate brand clients have a major pain point that urgently needs to be addressed when they contact them, such as “What should I do if my brand revenue is shrinking?” or “Will starting to use social media help if my performance this year is not as expected?” However, the more eager one is to focus on the current problem, the more likely one is to be limited in vision and resort to haphazard solutions.<\/span><\/p>\n

Ellie’s marketing consulting expertise lies in her ability to\u00a0<\/span>break down problems beyond the immediate situation<\/span><\/strong>\u00a0; to transform problem-solving into “setting clear, achievable goals”; or, when we find that a client’s problem is unreasonable, the consultant will ”\u00a0<\/span>reguide” the business owner: “What is your real desire?”<\/span><\/strong>\u00a0We use logic to dissect the underlying thoughts behind the problem and reorganize and summarize the goals. The process of collaboratively achieving these goals is where the pain points are resolved.<\/span><\/p>\n

Integrated Marketing: Stepping outside the problem framework to understand the desires behind the pain points<\/span><\/h2>\n

If the owner of a 3C brand says, “I hope to increase revenue by 10 million next year!”<\/span>
\n, then an integrated marketing consultant might ask the owner a thought-provoking question: “What makes you think the brand has the ability to increase revenue by 10 million?”<\/span><\/p>\n

Before rushing to offer “methods to increase revenue,” IBA first thoroughly understood this 3C brand. We\u00a0<\/span>dissected its product line<\/span><\/strong>\u00a0and\u00a0<\/span>marketing database<\/span><\/strong>\u00a0. We identified the tools that could achieve our goals: the brand was improving its older gaming PCs this year and was expected to launch a second-generation model. That’s how we found the ”\u00a0<\/span>why<\/span><\/strong>\u00a0” they were doing it.<\/span><\/p>\n

\"\"<\/p>\n

An integrated marketing perspective: Where is the key entry point to achieve our goals?<\/span><\/h2>\n

The key entry point is what I just mentioned, “Why can we increase revenue by 10 million?”, which is the “2nd generation gaming PC”. So what value can it play in this marketing strategy?<\/p>\n

The value of the product itself<\/span><\/h3>\n

Let’s look at the “second-generation gaming PC” we just mentioned. In terms of its\u00a0<\/span>inherent product features<\/span><\/strong>\u00a0, where does its value lie?<\/span><\/p>\n