{"id":1649,"date":"2022-10-17T03:03:11","date_gmt":"2022-10-16T19:03:11","guid":{"rendered":"https:\/\/digitspark.co\/blog\/cycle-of-data-marketing-and-digital-marketing\/"},"modified":"2025-12-16T07:00:12","modified_gmt":"2025-12-15T23:00:12","slug":"cycle-of-data-marketing-and-digital-marketing","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/cycle-of-data-marketing-and-digital-marketing\/","title":{"rendered":"Create a virtuous cycle of “Data Marketing \u221e Digital Marketing” to guide consumers to follow the brand."},"content":{"rendered":"

Most B2C companies on the market are digitally scaled, but they may not necessarily have the ability to “dataficate”.<\/span><\/p>\n

These two concepts are often confused by the public. Many of the brands that IBA has consulted have already achieved good results in digital marketing; however, they still face bottlenecks. In this regard, IBA would suggest breaking through by “building data marketing”.<\/span><\/p><\/blockquote>\n

What is data marketing? What are its benefits that make it worthwhile for companies to endure the pain of transformation? We interviewed Ellie, a data integration marketing consultant\u00a0<\/span>at IBA<\/span><\/a>\u00a0(Integrated Marketing Analytics), who has coached over 200 companies, to explain the value of data marketing and how companies can get started with it.<\/span><\/p>\n

Marketing “Digitalization” vs. “Data-Driven”<\/span><\/h2>\n

Are “data marketing” and “digital marketing” different?<\/span><\/h3>\n

Data marketing and digital marketing are complementary. Broadly speaking, data marketing can uncover consumer intent, helping to formulate plans and anticipate their effects. Digital marketing, on the other hand, uses the internet to increase and simplify the ways in which businesses can communicate with consumers. However, for businesses, or those simply focusing on their overall marketing strategy,\u00a0<\/span>“digital” marketing should first take shape, be implemented, and achieve initial results (good or bad) before establishing data-driven approaches and integrating both technologies.<\/span><\/strong><\/p>\n

Why? Because\u00a0<\/span>“datafication” requires a large amount of data as a foundation<\/span><\/strong>\u00a0, much like the observation and recording of lab rats. If a company has no records of the effectiveness of past plans, no quarterly performance analysis of its products in the market, what can it analyze and predict by implementing data tools?<\/span><\/p>\n

Therefore, when IBA first meets a client, we always start by understanding how the client currently conducts business. What is the level of digitalization and data-driven approach their marketing? Only then do we analyze our coaching strategy. After all,\u00a0<\/span>corporate resources are limited.<\/span><\/strong>\u00a0To improve operational and sales performance, it’s essential to clarify what efforts the company and its brand products should make, the priority of resource allocation, and the stop-loss point for resource investment.<\/span><\/p>\n

Further Reading:\u00a0<\/span><A Brief Discussion on Digital Marketing & Data Marketing><\/span><\/a><\/p>\n

Data marketing, using B2C retail as an example, is easier to understand: Brands collect data that is beneficial to them, hidden in the data left by consumers browsing the internet, and can make advantageous decisions when planning online and offline marketing strategies.<\/span><\/p>\n

Common data marketing techniques include tracking and comparing which exposure platforms a “Product A” ad is placed on, which platforms have more clicks, and which sites have more visitors but fewer conversions. After professional marketing consultants analyze this data, they can determine\u00a0<\/span>which advertising channels are suitable for pure exposure for “Product A” and which are suitable for push notifications to shopping pages<\/span><\/strong>\u00a0, thus achieving the most effective opportunity cost.<\/span><\/p>\n

What are the benefits of combining “digitalization” and “datafication” for corporate brands?<\/span><\/h3>\n

Data can serve as a weapon for brands to scout out competitors and analyze the market. Through data analysis, we\u00a0<\/span>can identify<\/span><\/strong>\u00a0the “points” of product and brand differentiation , which can then be used as selling points to communicate with consumers. Data marketing is like a strategist sitting in a fortress, keeping a close eye on the market from all sides while observing the battle situation of their own troops on different battlefields. They cross-reference market information and corporate information, formulate plans, and hand them over to the “digital marketing” department on the front lines of the consumer market for execution and testing.<\/span><\/p>\n

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\uff0aPlease note that\u00a0<\/span>neither of these two aspects is more important than the other<\/span><\/strong>\u00a0. While it’s true that businesses prioritize revenue and cost-benefit ratios monthly and quarterly, data analysis can help identify blind spots and optimize brand strategies to achieve short-term goals. However, business operators also need to stay abreast of market trends, anticipate future developments, and then apply these insights to current operational and R&D policies to build the company’s strength.<\/span><\/p>\n

Digital marketing acts as the vanguard in the market, encompassing a vast array of channels including e-commerce platforms, social media, advertising, and online events. It directly engages with consumers through various channels, capturing their dynamics, understanding their preferences, and identifying the messages they respond to. In achieving marketing goals, it simultaneously validates the effectiveness of data marketing strategies, providing data analytics for optimization\u2026 creating a positive, iterative cycle.<\/span><\/p>\n

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How can corporate brands move towards data-driven marketing?<\/span><\/h2>\n

What should companies new to data marketing pay attention to?<\/span><\/h3>\n