{"id":1623,"date":"2022-10-20T02:41:11","date_gmt":"2022-10-19T18:41:11","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e6%95%b8%e6%93%9a%e5%8a%a0%e6%8c%81%ef%bc%8c%e9%a0%86%e5%88%a9%e8%b5%b7%e6%ad%a5%e9%9b%bb%e5%95%86%e5%89%b5%e6%a5%ad\/"},"modified":"2025-12-16T08:28:31","modified_gmt":"2025-12-16T00:28:31","slug":"%e6%95%b8%e6%93%9a%e5%8a%a0%e6%8c%81%ef%bc%8c%e9%a0%86%e5%88%a9%e8%b5%b7%e6%ad%a5%e9%9b%bb%e5%95%86%e5%89%b5%e6%a5%ad","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e6%95%b8%e6%93%9a%e5%8a%a0%e6%8c%81%ef%bc%8c%e9%a0%86%e5%88%a9%e8%b5%b7%e6%ad%a5%e9%9b%bb%e5%95%86%e5%89%b5%e6%a5%ad\/","title":{"rendered":"Data-driven success helps e-commerce startups get off to a smooth start."},"content":{"rendered":"

E-commerce is a popular starting point for many entrepreneurs. While getting started seems easy, achieving a successful start and maintaining a stable foothold is quite challenging. Today, let’s discuss how to effectively utilize data analytics techniques to help your e-commerce business get off to a successful start!<\/p><\/blockquote>\n

Starting a business isn’t just about passion; having a need + having a solution = having a business.<\/span><\/h3>\n

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To paraphrase a famous scene from “The Wolf of Wall Street”:<\/span><\/h4>\n

“Could you write your name on this napkin for me?”<\/span><\/p>\n

“But I don’t have a pen!”<\/span><\/p>\n

“Well, you need a pen now\u00a0<\/span>, sell it!<\/span><\/strong>\u00a0“<\/span><\/p>\n

In just three sentences, the amazing salesman Brad created demand. Of course, a movie story needs to be exciting and dramatic; but we can grasp an unchanging principle:\u00a0<\/span>in the world, any “solution” that caters to a certain demand can be shaped into a product and sold; we can even “create demand” by generating buzz, designing new products, designing new service experiences, and so on. Demand + solution = business.<\/span><\/strong><\/p>\n

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If you already have a good product, how do you find out “where the demand is”?<\/span><\/h3>\n

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Find consumers quickly and easily by following trending keywords.<\/span><\/h4>\n

By using keyword\u00a0<\/span>research<\/span><\/strong>\u00a0to understand market trends and the level of public discussion about a particular product or service, we can stay abreast of the latest trends. Observing Google search volume for related products and analyzing keywords on public websites, forums, and social media can help us quickly find ways to enter the market using trending topics. However, it’s important to understand that\u00a0<\/span>others are also doing what you’re doing. Relying on trending topics is only a short-lived success. Therefore, while leveraging trending topics to gain momentum, it’s crucial to have other marketing plans to support it<\/span><\/strong>\u00a0.<\/span><\/p>\n

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Superficial demands may not be true demands; data reveals the inner world of consumers.<\/span><\/h4>\n

Consumers searching for “suits” may want more than just a suit. This is one of the powerful aspects of algorithms.<\/p>\n

The reasons behind someone wanting to buy a new outfit might be for an important occasion, to boost confidence, or as a gift.\u00a0<\/span>If we use big data to analyze consumer journeys and discover a group of people searching for keywords like “suits” and “fitness,” then what they want (and what I can market to them) is more than just a new outfit<\/span><\/strong>\u00a0. Any fitness products, clothing accessories, or personal growth courses related to improving physique, muscle mass, and lifestyle could be further derived from “suits” and “physique,” revealing the consumer’s “pain point” of wanting to transform their appearance and enhance their taste. AI robots can help us crawl data and analyze what our target consumers are thinking, allowing us to instantly know which products to advertise to whom.<\/span><\/p>\n

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The website serves as a sales platform, but behind it lies a data center.<\/span><\/h3>\n

Many mini-e-commerce entrepreneurs simply set up a one-page website as a sales platform and buy a few social media ads for exposure, then call it a day. While this is simple and quick, a brand website should be the cornerstone of the entire sales plan. For long-term success,\u00a0<\/span>it’s absolutely essential to invest time and money in both the front-end and back-end of a brand website from the very beginning<\/span><\/strong>\u00a0. Otherwise, rushing to create something passable and throwing it into the market is like throwing it into the ocean\u2014it won’t leave a lasting impression.<\/span><\/p>\n

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The website’s front end is the first impression presented to the audience, aiming to gain consumer trust.<\/span><\/h4>\n