{"id":1607,"date":"2022-10-20T02:43:40","date_gmt":"2022-10-19T18:43:40","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e8%b6%85%e6%95%88%e7%8e%87%e8%a1%8c%e9%8a%b7%e8%ac%9b%e5%ba%a7part-2%ef%bc%9a%e5%96%84%e7%94%a8%e7%ac%ac%e4%b8%89%e6%96%b9%e5%bd%b1%e9%9f%bf%e5%8a%9b\/"},"modified":"2025-12-16T04:39:44","modified_gmt":"2025-12-15T20:39:44","slug":"%e8%b6%85%e6%95%88%e7%8e%87%e8%a1%8c%e9%8a%b7%e8%ac%9b%e5%ba%a7part-2%ef%bc%9a%e5%96%84%e7%94%a8%e7%ac%ac%e4%b8%89%e6%96%b9%e5%bd%b1%e9%9f%bf%e5%8a%9b","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e8%b6%85%e6%95%88%e7%8e%87%e8%a1%8c%e9%8a%b7%e8%ac%9b%e5%ba%a7part-2%ef%bc%9a%e5%96%84%e7%94%a8%e7%ac%ac%e4%b8%89%e6%96%b9%e5%bd%b1%e9%9f%bf%e5%8a%9b\/","title":{"rendered":"Super-Efficient Marketing Seminar Part 2: Leveraging Third-Party Influence"},"content":{"rendered":"

In the previous lesson, we discussed\u00a0<\/span>how dominating online discussions is a form of market share, which\u00a0<\/span><\/b>we can call ”\u00a0<\/span>brand voice share .\u00a0<\/span><\/b>”\u00a0<\/span>Digital PR firms consider factors such as the client’s brand nature, the issues they want to raise, and the objectives of the marketing campaign to help them plan and allocate different channels for their brand voice and how to manage the content of their promotional messages\u00a0<\/span><\/b>; thus, they aim to establish a foothold in the vast online world and expand their brand voice share.<\/span><\/p><\/blockquote>\n

Besides accumulating brand awareness and building relationships between the brand and its users, manipulating brand voice has another key use: it allows us to\u00a0<\/span>observe understand consumers’ opinions on the brand\/product, the reasons for their reservations, and other deeper needs. By addressing these pain points, we can then build trust with consumers.<\/span><\/p>\n

5 ways to accumulate\u00a0<\/span>brand awareness and market share<\/span><\/b><\/h3>\n

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The five items above represent five channels for accumulating brand awareness. Among them, the awareness accumulated through “news media” and “advertising” can be controlled by the brand owner through the frequency and volume of releases. For example, spending money on advertising, issuing press releases, inviting media interviews, and shooting videos. However,\u00a0<\/span>if a brand only outputs promotional information unilaterally from its own side, even if the exposure is maximized, it will all feel like self-promotion to the recipients (consumers), failing to generate trust\u00a0<\/span><\/b>.<\/span><\/p>\n

Want to strengthen trust?\u00a0<\/span>Word-of-mouth marketing: Leveraging the influence of third parties.<\/span><\/a><\/h3>\n

“Building trust” is another key public relations skill that the Digital PR team uses to serve brands. Here, Aileen will teach you the importance of “social media engagement,” “search results,” and “forum exposure” out of the five key elements. For products, consumers who haven’t actually used them\u00a0<\/span>tend to trust reviews and experiences from third parties more.<\/span><\/b><\/p>\n

Utilizing these three channels to amplify brand awareness is far more effective than brands constantly boasting about their own merits.\u00a0<\/span>While these trusted third parties are often randomly selected from the general online community, excellent public relations strategies can effectively manage their presence\u00a0<\/span><\/b>.<\/span><\/p>\n