{"id":1605,"date":"2022-10-20T02:43:44","date_gmt":"2022-10-19T18:43:44","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e3%80%90%e6%b4%bb%e5%8b%95%e7%b4%80%e5%af%a6%e3%80%91%e8%b6%85%e6%95%88%e7%8e%87%e8%a1%8c%e9%8a%b7%e8%ac%9b%e5%ba%a7part-1%ef%bc%9a%e8%81%9a%e7%84%a6%e4%bd%88%e5%b1%80%e5%93%81%e7%89%8c%e8%a6%8f\/"},"modified":"2025-12-16T04:33:49","modified_gmt":"2025-12-15T20:33:49","slug":"%e3%80%90%e6%b4%bb%e5%8b%95%e7%b4%80%e5%af%a6%e3%80%91%e8%b6%85%e6%95%88%e7%8e%87%e8%a1%8c%e9%8a%b7%e8%ac%9b%e5%ba%a7part-1%ef%bc%9a%e8%81%9a%e7%84%a6%e4%bd%88%e5%b1%80%e5%93%81%e7%89%8c%e8%a6%8f","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e3%80%90%e6%b4%bb%e5%8b%95%e7%b4%80%e5%af%a6%e3%80%91%e8%b6%85%e6%95%88%e7%8e%87%e8%a1%8c%e9%8a%b7%e8%ac%9b%e5%ba%a7part-1%ef%bc%9a%e8%81%9a%e7%84%a6%e4%bd%88%e5%b1%80%e5%93%81%e7%89%8c%e8%a6%8f\/","title":{"rendered":"Super-Efficient Marketing Seminar Part 1: Focusing on Brand Planning STP"},"content":{"rendered":"

How to resonate with consumers through brand marketing tests a company’s public relations capabilities, and a professional digital public relations consultant is the driving force for businesses across all industries. In today’s 3-hour intensive course,\u00a0<\/span>Aileen, Public Relations Director of\u00a0<\/b><\/span>Digital PR, a division under the Digit Spark team, explains what digital public relations is, how to plan public relations marketing, and how public relations can exert influence. We also have the opportunity to invite\u00a0<\/span><\/a><\/b>Diaone<\/a><\/span>\u00a0, a company specializing in influencer-to-business marketing\u00a0<\/span>, to share how to leverage the influence of KOLs and KOCs to gain genuine consumer recognition and acceptance of a company’s brand and products.<\/span><\/p><\/blockquote>\n

Why invest effort in “public relations”? The value of public relations.<\/span><\/h3>\n

Before leading the participants to a deeper understanding of “digital public relations,” Aileen, the director, returned to the core principles of digital PR, sharing her years of experience and the value of public relations. In short, public relations is about ”\u00a0<\/span>building positive relationships between a company’s brand and people\u00a0<\/span><\/b>.” These “people” include: the brand’s target customers, potential customers hidden in the general public, investors, the media, and competitors. Everyone’s impression of a brand and what they want from it is different.\u00a0<\/span>The job of public relations is to cultivate good relationships with everyone, and to deliver the same brand in the most appropriate way to resonate with different target groups\u00a0<\/span><\/b>.<\/span><\/p>\n

\"\"<\/p>\n

Every industry in the market has a brand concept when establishing a brand;\u00a0<\/span>the brand concept is not simply conveyed by exposing it on the official website. Public relations and marketing should\u00a0<\/span><\/b>further embed the brand concept into people’s lives<\/span><\/b><\/a>\u00a0so that people recognize the brand value.<\/span><\/b><\/p>\n

Precise target audience selection + in-depth conversation = successful delivery of brand value<\/h3>\n

How to conduct successful public relations and marketing for a brand? The mainstream field of public relations has long since shifted from offline to\u00a0<\/span>a combination of offline and online\u00a0<\/span><\/b>. For a brand to win trust both online and offline\u00a0<\/span>, what we need to do is not breadth but depth\u00a0<\/span><\/b>. There is a saying among marketers: “If your target consumers are 0-99 years old, it is the same as having no target.”<\/span><\/p>\n

For brands that are just starting out or just beginning their public relations and marketing efforts, Aileen teaches everyone to start with the product and first identify the target audience. The priority audience must be consumers. As for which consumers, we can\u00a0<\/span>effectively use the STP (Spotlight Targeting) method to focus on the target group we want to engage with\u00a0<\/span><\/b>:<\/span><\/p>\n

[STP Target Application: A Case Study of Niche Market “Mental Stabilizing Drugs”]<\/span><\/strong><\/p>\n

\"\"
\n<\/span><\/p>\n

How to interpret this image? Here’s a simple guide:<\/p>\n