{"id":1603,"date":"2022-10-20T02:43:53","date_gmt":"2022-10-19T18:43:53","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e3%80%90%e6%95%b8%e6%93%9a%e6%87%89%e7%94%a8%e3%80%91%e3%80%8a%e8%a1%8c%e9%8a%b75-0%e3%80%8b%e8%a7%80%e9%bb%9e-1%ef%bc%9a%e8%b6%85%e5%89%8d%e5%b8%82%e5%a0%b4%ef%bc%8c%e5%89%b5%e6%a5%ad%e5%ae%b6\/"},"modified":"2025-12-16T04:22:57","modified_gmt":"2025-12-15T20:22:57","slug":"%e3%80%90%e6%95%b8%e6%93%9a%e6%87%89%e7%94%a8%e3%80%91%e3%80%8a%e8%a1%8c%e9%8a%b75-0%e3%80%8b%e8%a7%80%e9%bb%9e-1%ef%bc%9a%e8%b6%85%e5%89%8d%e5%b8%82%e5%a0%b4%ef%bc%8c%e5%89%b5%e6%a5%ad%e5%ae%b6","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e3%80%90%e6%95%b8%e6%93%9a%e6%87%89%e7%94%a8%e3%80%91%e3%80%8a%e8%a1%8c%e9%8a%b75-0%e3%80%8b%e8%a7%80%e9%bb%9e-1%ef%bc%9a%e8%b6%85%e5%89%8d%e5%b8%82%e5%a0%b4%ef%bc%8c%e5%89%b5%e6%a5%ad%e5%ae%b6\/","title":{"rendered":"Marketing 5.0 Perspective 1: Being Ahead of the Market \u2013 This is How Entrepreneurs and Marketers Do It"},"content":{"rendered":"

Successful entrepreneurs are not dreamers, but rationally intelligence-gathering business leaders.<\/span>
\nData is a marketer’s weapon and guide, helping companies understand consumer psychology. Besides seizing immediate business opportunities and adding value to products, it further solidifies customer loyalty for the next generation and the generation after that. By cultivating a data-driven mindset and mastering Martech, companies can ensure all strategies are supported, analyzed, tracked, and redesigned based on data. This will enable them to build a robust, constantly updated and optimized connection with the market and consumers, laying the foundation for sustainable brand operation.<\/span><\/b><\/p><\/blockquote>\n

With consumers spending significantly more time online and shopping, building strong data capabilities and integrating online and offline marketing strategies is crucial for businesses. Marketing guru Philip Kotler’s *Marketing 5.0* identifies two core business strengths:\u00a0<\/span>Data Marketing\u00a0<\/span><\/b>and\u00a0<\/span>Agile Marketing\u00a0<\/span><\/b>, along with three extended applications:\u00a0<\/span>Predictive Marketing\u00a0<\/span><\/b>,\u00a0<\/span>Contextual Marketing\u00a0<\/span><\/b>, and\u00a0<\/span>Augmented Marketing.\u00a0<\/span><\/b>It\u00a0<\/span>emphasizes the importance of businesses mastering Martech tools and initiating data transformation\u00a0<\/span><\/b>. Today, we’ll discuss\u00a0<\/span>Data Marketing\u00a0<\/span><\/b>and\u00a0<\/span>Predictive Marketing, explaining\u00a0<\/span><\/b>why business owners and marketers should definitely study them.<\/span><\/p>\n

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Data Marketing: Understanding Data is a Marketer’s Job<\/span><\/h3>\n

When venturing into data marketing, one must always remember:\u00a0<\/span>“Understanding data isn’t just for IT professionals, it’s for marketers.”\u00a0<\/span><\/b>Entrepreneurs and marketers need to be able to identify the relationships between data points to understand the online activity of potential customers. This allows them to engage with consumers on core business aspects such as product, brand identity, and brand spirit. IT personnel can provide the technology, execute website building and tracking tasks; however, the questions of ”\u00a0<\/span>why ” to track data, ”\u00a0<\/span><\/b>where ”\u00a0<\/b><\/span>to track it\u00a0<\/span>, the relationships between data points and the information they provide\u00a0,\u00a0<\/b>and ”\u00a0what\u00a0<\/b>” can be done with that information are the brand planning questions that business owners\/marketers must consider.<\/span><\/p>\n

Why is “data marketing” so important? Data marketing is about understanding the market through data collection and interpretation.\u00a0<\/span>Over 40% of startups fail quickly, largely because they don’t understand the market. Successful entrepreneurs aren’t dreamers, but rather rational intelligence gatherers.\u00a0<\/span><\/b>Data marketing has a wide range of applications. We first define the scope and objectives of data collection, then widely deploy data tracking points. The purpose of data marketing, besides determining what product to offer, is to determine “which customer group to target, marketing channels and geographic locations, what industry to invest in, scale, and when to enter\/exit the market.” In addition to analyzing the popularity of a product or service, we also study the impact of current events on industry development, designing the entire data marketing process, the scope of data collection, setting clear performance targets, and planning supporting IT equipment, etc.<\/span><\/p>\n

The new 4Ps\u00a0<\/b>of data marketing are interconnected.<\/span><\/h3>\n

Segmenting and analyzing customers lays the data base foundation for targeted marketing. Past theories used the “old 4Ps” to segment the market environment, including macro-environmental factors such as demographics, environment, economy, technology, and socio-cultural factors, as well as individual or group factors influencing marketing (customers, intermediary suppliers, competitors). However, in the era of digital marketing that has broken down geographical barriers, the old 4Ps alone are far from sufficient. We need to\u00a0<\/span>add a new “people-centric” 4Ps\u00a0<\/span><\/b>: People, Performance\/Customer Dynamics, Process, and Prediction. People’s online activity patterns are constantly changing.\u00a0<\/span>Data collection and the ability to dynamically re-evaluate the 4Ps based on the actions of target groups\u00a0<\/span><\/b>allow marketing teams to flexibly adjust their target audience and marketing strategies.<\/span><\/p>\n

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New 4P:<\/p>\n