{"id":1601,"date":"2022-10-20T02:44:36","date_gmt":"2022-10-19T18:44:36","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e9%97%9c%e9%8d%b5%e5%ad%97%e5%bb%b6%e4%bc%b8%ef%bc%8c%e5%9c%a8%e8%87%aa%e7%84%b6%e6%90%9c%e5%b0%8b%e4%b8%ad%e7%b9%94%e7%b6%b2\/"},"modified":"2025-12-16T04:15:34","modified_gmt":"2025-12-15T20:15:34","slug":"%e9%97%9c%e9%8d%b5%e5%ad%97%e5%bb%b6%e4%bc%b8%ef%bc%8c%e5%9c%a8%e8%87%aa%e7%84%b6%e6%90%9c%e5%b0%8b%e4%b8%ad%e7%b9%94%e7%b6%b2","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e9%97%9c%e9%8d%b5%e5%ad%97%e5%bb%b6%e4%bc%b8%ef%bc%8c%e5%9c%a8%e8%87%aa%e7%84%b6%e6%90%9c%e5%b0%8b%e4%b8%ad%e7%b9%94%e7%b6%b2\/","title":{"rendered":"Keyword extension, weaving a web in organic search"},"content":{"rendered":"<blockquote><p><span dir=\"auto\">Competition for popular SEO keywords is fierce, but by\u00a0<\/span><b><span dir=\"auto\">strategically extending keywords\u00a0<\/span><\/b><span dir=\"auto\">, it is still possible to find new avenues, create new keyword traffic surges and open up new traffic channels on the same topic.<\/span><\/p><\/blockquote>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1106 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2022\/03\/pexels-mart-production-7890139-1024x570.jpg\" alt=\"\u9996\u5716\" width=\"800\" height=\"445\" \/><\/h3>\n<h3><\/h3>\n<h3><span dir=\"auto\">Brand Introduction<\/span><\/h3>\n<p><span dir=\"auto\">Beauty has countless definitions, but the most cherished memories of one&#8217;s youth are singular.\u00a0<\/span><span dir=\"auto\">This client sought a customized aesthetic treatment clinic with the core concept of restoring youth. In addition to commonly available radiofrequency and ultrasound treatments, the clinic also develops its own exclusive technological products. The aim is to break free from the blind pursuit of fleeting trends and help each client rediscover their unique youthful appearance.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">C<\/span><span dir=\"auto\">ustomer needs<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span dir=\"auto\">The client already had a fairly comprehensive marketing plan and had been managing their own SEO for two years, and their products already had a certain level of brand recognition in the medical aesthetics industry. However,\u00a0<\/span><b><span dir=\"auto\">their ability to work alone was limited, making it difficult to break through the ceiling of word-of-mouth search and expand their online presence\u00a0<\/span><\/b><span dir=\"auto\">. Therefore, they partnered with Ranking to leverage\u00a0<\/span><b><span dir=\"auto\">Ranking&#8217;s experience in cultivating SEO presence in healthcare and medical aesthetics marketing\u00a0<\/span><\/b><span dir=\"auto\">, and to guide the brand in further optimizing its SEO strategy.<\/span><\/p>\n<ul>\n<li>\n<h3><span dir=\"auto\">Target Strategy<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span dir=\"auto\">Ranking first conducted a &#8220;website system health check&#8221; and an &#8220;SEO content health check&#8221; for the client&#8217;s brand website, and provided suggestions for each. Regarding website technology, Ranking adjusted the website&#8217;s reading structure based on SEO optimization logic. As for SEO content,\u00a0<\/span><b><span dir=\"auto\">Ranking identified blind spots in the client&#8217;s self-managed SEO practices\u00a0<\/span><\/b><span dir=\"auto\">and planned two directions for content optimization: &#8221;\u00a0<\/span><b><span dir=\"auto\">extending the SEO keyword network\u00a0<\/span><\/b><span dir=\"auto\">&#8221; and &#8221;\u00a0<\/span><b><span dir=\"auto\">content article construction guidance\u00a0<\/span><\/b><span dir=\"auto\">.&#8221;<\/span><\/p>\n<ul>\n<li>\n<h3><span dir=\"auto\">Solution 1: Extend the SEO keyword website<\/span><\/h3>\n<\/li>\n<\/ul>\n<h4><span dir=\"auto\">Well-known keywords are already too mature; by analyzing consumer stories, we can create a new\u00a0<\/span><a href=\"https:\/\/ranking.works\/Ranking%E8%BB%9F%E9%AB%94%E6%95%99%E5%AD%B8\/%E9%97%9C%E9%8D%B5%E5%AD%97%E8%A6%8F%E5%8A%83%E5%B7%A5%E5%85%B7Beta%E6%95%99%E5%AD%B8\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">keyword landscape<\/span><\/a><span dir=\"auto\">\u00a0and connect it with brands.<\/span><\/h4>\n<ol>\n<li><span dir=\"auto\"><span dir=\"auto\">The client&#8217;s intended medical aesthetic products have been bestsellers on the market for many years, with similar items used by various medical aesthetic brands.\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">When consumers simply search for &#8220;OOO products,&#8221; the organic search results do not directly link to the client&#8217;s brand and lack any standout features.\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">Ranking&#8217;s analysis indicates that SEO optimization targeting only the term &#8220;OOO products&#8221; will not bring organic search benefits to the brand.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">After communicating with clients, Ranking focuses on the stories and needs that users of &#8220;OOO products&#8221; experience throughout a series of treatments. Through analysis of consumer behavior,\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">they plan 15 sets of extended keywords related to OOO products\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">and another 15 sets of extended keywords that fit the usage scenarios of other products. These are used as materials for SEO operations to create new content articles and forum discussion threads.<\/span><\/span><\/li>\n<\/ol>\n<ul>\n<li>\n<h3><span dir=\"auto\">Solution 2: Content Article Construction Guidance<\/span><\/h3>\n<\/li>\n<\/ul>\n<h4><span dir=\"auto\">Reconstruct and repackage knowledge articles, correctly leveraging the brand&#8217;s past achievements in medical aesthetics to enhance content SEO.<\/span><\/h4>\n<p><span dir=\"auto\">In the past, clients have already written many articles sharing their medical aesthetic treatments online, waiting to gain traction. Ranking offered optimization suggestions for the writing style and provided guidance to clients on article construction:<\/span><\/p>\n<ol>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">The original brand SEO article was rich in content, but because it was written from the perspective of a &#8220;medical aesthetics expert,&#8221; it was in-depth yet not easy to understand. Ranking revised it from the perspective of a &#8220;marketing expert,&#8221;\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">incorporating easily understandable and relatable medical aesthetics knowledge into the article and establishing a golden writing structure that attracts readers. This allows readers to easily understand the product&#8217;s advantages, naturally boosting Google search traffic and reducing the article&#8217;s bounce rate\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">, effectively promoting the brand&#8217;s already impressive professional achievements.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">The newly written articles in this collaboration incorporate the aforementioned 30 sets of proposed keywords, and also\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">plan to embed keywords &#8220;related to the online usage patterns of potential consumers&#8221; into\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">the article layout to increase the chances of organic search results.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">We guide clients to differentiate between the concepts of\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">&#8220;content SEO keywords&#8221; and &#8220;advertising keywords\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">.&#8221; For brand marketing, the operational methods differ between long-term, in-depth content SEO and short-term, broad-based advertising marketing.<\/span><\/span><\/li>\n<\/ol>\n<ul>\n<li>\n<h3><span dir=\"auto\">Results<\/span><\/h3>\n<\/li>\n<\/ul>\n<ol>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Ranking has a good working relationship with its clients. During the six-month SEO operation,\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">22 out of the 30 keywords planned by Ranking ranked on the first page of Google, with a keyword hit rate of over 70%\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Of the 15 sets of OOO product-related keywords that the client expected to focus on, 12 sets ranked on the first page of Google,\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">achieving a keyword hit rate of 80%\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">The brand&#8217;s official website&#8217;s total click-through rate increased\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">to 15 times that before the operation\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">The brand&#8217;s official website&#8217;s domain authority score increased from 14 to 51, exceeding the average score of typical commercial websites (40 points), and\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">it was recognized by search engines as one of the most authoritative websites in the medical aesthetics field.\u00a0<\/span><\/span><\/b><a href=\"https:\/\/ranking.works\/%E6%8A%80%E8%A1%93SEO\/%E7%B6%B2%E5%9F%9F%E6%AC%8A%E5%A8%81\" target=\"_blank\" rel=\"noopener\"><b><span dir=\"auto\"><span dir=\"auto\">Further<\/span><\/span><\/b><b><span dir=\"auto\"><span dir=\"auto\">\u00a0reading: What is domain authority?<\/span><\/span><\/b><\/a><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1108\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2022\/03\/\u7cb9\u7a76\u6210\u6548-1024x509.jpg\" alt=\"\u6210\u6548\" width=\"800\" height=\"398\" \/><\/p>\n<h3><\/h3>\n<ul>\n<li>\n<h3><span dir=\"auto\">Key to success<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span dir=\"auto\">Even for highly competitive SEO keywords,\u00a0<\/span><b><span dir=\"auto\">a well-structured keyword extension\u00a0<\/span><\/b><span dir=\"auto\">can still create new keyword traffic surges and open up new traffic channels on the same topic.<\/span><\/p>\n<p><span dir=\"auto\">Brands that delve into content creation must communicate in language that readers can understand;\u00a0<\/span><b><span dir=\"auto\">by connecting professional knowledge with readers&#8217; life experiences\u00a0<\/span><\/b><span dir=\"auto\">, they can accurately match the value of their products to customer needs and resonate with them.<\/span><\/p>\n<h3><span dir=\"auto\">Further Reading<\/span><\/h3>\n<p><span dir=\"auto\">Success Story:\u00a0<\/span><a href=\"https:\/\/digitspark.co\/en\/blog\/finmart-case-study\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">Segmenting operations to different customer groups to strengthen brand trust<\/span><\/a><\/p>\n<blockquote><p>Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: &#8220;Industry Customer Targeting,&#8221; &#8220;Performance Optimization Strategies,&#8221; &#8220;Digital Tool Integration,&#8221; &#8220;Online Voice Cultivation,&#8221; and &#8220;Brand Value Promotion.&#8221; It drives brand success through data technology.<\/p><\/blockquote>\n","protected":false},"featured_media":1602,"template":"","blog_category":[54],"class_list":["post-1601","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-customer-success"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog\/1601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1602"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1601"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog_category?post=1601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}