{"id":1597,"date":"2022-10-20T02:44:58","date_gmt":"2022-10-19T18:44:58","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e3%80%90%e5%ae%a2%e6%88%b6%e6%a1%88%e4%be%8b%e3%80%91%e5%9c%8b%e5%85%a7%e5%a4%a7%e5%9e%8b%e9%87%91%e8%9e%8d%e6%a9%9f%e6%a7%8b\/"},"modified":"2025-12-16T03:57:04","modified_gmt":"2025-12-15T19:57:04","slug":"%e3%80%90%e5%ae%a2%e6%88%b6%e6%a1%88%e4%be%8b%e3%80%91%e5%9c%8b%e5%85%a7%e5%a4%a7%e5%9e%8b%e9%87%91%e8%9e%8d%e6%a9%9f%e6%a7%8b","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e3%80%90%e5%ae%a2%e6%88%b6%e6%a1%88%e4%be%8b%e3%80%91%e5%9c%8b%e5%85%a7%e5%a4%a7%e5%9e%8b%e9%87%91%e8%9e%8d%e6%a9%9f%e6%a7%8b\/","title":{"rendered":"Steady reputation building, increasing new account openings."},"content":{"rendered":"<blockquote><p><b><span dir=\"auto\">The core elements for enhancing brand value may differ\u00a0<\/span><\/b><span dir=\"auto\">across industries\u00a0<\/span><span dir=\"auto\">. A customized marketing strategy, tailored to the specific consumer psychology of the investment market, is necessary to ensure that every exposure effort is persuasive to the market.<\/span><\/p><\/blockquote>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-1069\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2022\/03\/pexels-michael-steinberg-342945-1024x682.jpg\" alt=\"\u5ba2\u6236\uff1a\u570b\u5167\u5927\u578b\u91d1\u878d\u6a5f\u69cb\" width=\"800\" height=\"533\" \/><\/h3>\n<h3><\/h3>\n<h3><span dir=\"auto\">Brand Introduction<\/span><\/h3>\n<p>This client is a large domestic financial institution whose brand integrates diversified digital securities services including insurance, securities, and banking; it boasts a complete financial service operation platform, providing clients with a one-stop shop for all wealth management products. Breaking away from the traditional brokerage business model, it focuses on &#8220;wealth management,&#8221; assisting individuals and businesses in financial planning to meet their diverse investment and wealth management needs.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span dir=\"auto\">Customer needs<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span dir=\"auto\">The client institution, established for over 15 years, is a well-known large financial institution in the domestic market. While\u00a0<\/span><b><span dir=\"auto\">it has accumulated high brand awareness within the industry and reached its peak, it has not seen a steady increase in new account openings.\u00a0<\/span><\/b><span dir=\"auto\">Furthermore, having reached its ceiling, it is difficult to attract new members through further brand expansion. Therefore, it decided to partner with\u00a0<\/span><a href=\"https:\/\/digitalpr.tw\/%e6%88%90%e5%8a%9f%e6%a1%88%e4%be%8b\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">Digital PR (hereinafter referred to as PR)<\/span><\/a><span dir=\"auto\">\u00a0to optimize its reputation, enhance the attractiveness of its products to novice investors, and effectively increase conversion rates.<\/span><\/p>\n<p><span dir=\"auto\">In this study, PR conducted research on several well-known securities trading service providers in Taiwan and found that for potential customers (investors),\u00a0<\/span><b><span dir=\"auto\">&#8220;brand name&#8221; is not enough to be a condition for choosing to open an account with them; the key is the reputation of &#8220;user peace of mind&#8221; and insurance.<\/span><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span dir=\"auto\">Target Strategy<\/span><\/h3>\n<\/li>\n<\/ul>\n<h4><span dir=\"auto\">Long-term operation and steady progress are key to gradually embedding products into people&#8217;s minds.<\/span><\/h4>\n<p><span dir=\"auto\">The target customer group (TA) for this transaction is defined as two types:<\/span><\/p>\n<p><span dir=\"auto\">&#8220;Newbies who have investment and financial management ideas but haven&#8217;t started yet&#8221; and &#8220;newcomers with limited investment experience who may want to try more things.&#8221; After observing the market, the PR team believes that\u00a0<\/span><b><span dir=\"auto\">if financial products use a strategy of spreading brand awareness and intensive exposure, it is easy to cause &#8220;dislike for sponsored content&#8221; and lose brand value in the minds of consumers.<\/span><\/b><\/p>\n<p><span dir=\"auto\">The PR team defined their marketing strategy as\u00a0<\/span><b><span dir=\"auto\">&#8220;subtle influence&#8221;\u00a0<\/span><\/b><span dir=\"auto\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span dir=\"auto\">Solution 1: &#8220;Inconspicuous&#8221; External Exposure<\/span><\/h3>\n<\/li>\n<\/ul>\n<h4><span dir=\"auto\">Allow consumers to subconsciously develop a positive impression of the product while learning about investing on their own.<\/span><\/h4>\n<p><span dir=\"auto\">We carefully select investment bloggers with a stable readership and invite them to write in-depth articles and financial management tutorials for beginners; allowing readers to easily access knowledge about financial management, securities stocks, and account opening, and\u00a0<\/span><b><span dir=\"auto\">to understand the advantages of products while learning about investing on their own.<\/span><\/b><\/p>\n<p><span dir=\"auto\">The client&#8217;s products boast advantages such as low transaction fees, no download or installation required, and personalized layout customization. External article recommendations enhance exposure,\u00a0<\/span><b><span dir=\"auto\">fully leveraging existing brand awareness\u00a0<\/span><\/b><span dir=\"auto\">to attract new members.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span dir=\"auto\">Solution 2: The reputation of financial products is suitable for a steady and in-depth approach.<\/span><\/h3>\n<\/li>\n<\/ul>\n<h4><span dir=\"auto\">Extend your marketing reach and ensure your product stays in people&#8217;s hearts.<\/span><\/h4>\n<p><span dir=\"auto\">The strategy involves a planned exposure frequency of &#8220;high-quality, low-volume, phased, and stable operations,&#8221; along with long-term management of Google articles.\u00a0<\/span><b><span dir=\"auto\">This avoids the negative market feedback risk associated with one-off exposures, which also result in short-lived memorability. Extending the reputation management period ensures that the articles reappear unintentionally by consumers\u00a0<\/span><\/b><span dir=\"auto\">.<\/span><\/p>\n<p><span dir=\"auto\">For social media influencers sharing their app usage experiences, the core message for their conversations with followers is &#8220;Safe and user-friendly, no fear of not being able to grasp the investment market.&#8221; Additionally,\u00a0<\/span><b><span dir=\"auto\">they will periodically drive external traffic through social media to maintain the consistent ranking of their Google articles in search results.<\/span><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span dir=\"auto\">Brand image building results<\/span><\/h3>\n<\/li>\n<\/ul>\n<ol>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">A total of\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">114 sets of article keywords ranked on the first page of Google\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">, which is estimated to bring\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">13,174 Google traffic impressions per month\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">According to the volume statistics, the main target keywords &#8220;OO Securities Regular Fixed Amount&#8221; and &#8220;OO Regular Fixed Amount&#8221; increased the number of posts on the forum by 18,171 during the operation period.<\/span><\/span><\/li>\n<li aria-level=\"1\"><span dir=\"auto\"><span dir=\"auto\">Blogger and writer articles in collaboration with PR\u00a0<\/span><\/span><b><span dir=\"auto\"><span dir=\"auto\">consistently rank on the first page of Google organic search results\u00a0<\/span><\/span><\/b><span dir=\"auto\"><span dir=\"auto\">; successfully building trust among novice investors and creating win-win results for client organizations and bloggers.<\/span><\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"wp-image-1075 size-large aligncenter\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2022\/03\/\u570b\u6cf0SEO2-1-1-1024x596.jpg\" alt=\"\u570b\u6cf0SEO\" width=\"800\" height=\"466\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span dir=\"auto\">Future plans<\/span><\/h3>\n<\/li>\n<\/ul>\n<p>The client has decided to continue working with PR and will implement strategies such as &#8220;TA segmentation marketing&#8221; and &#8220;SEO segmentation optimization&#8221; in the next year.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span dir=\"auto\">Key to success<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><b><span dir=\"auto\">The core elements for enhancing brand value may differ\u00a0<\/span><\/b><span dir=\"auto\">across industries\u00a0<\/span><span dir=\"auto\">. A customized marketing strategy, tailored to the specific consumer psychology of the investment market, is necessary to ensure that every exposure effort is persuasive to the market.<\/span><\/p>\n<blockquote><p>Digit Spark, part of the Zhenhao Internet Media Group, integrates its six sub-brands offering data application services to provide enterprises with comprehensive and precise optimization services across five key areas: &#8220;Industry Customer Targeting,&#8221; &#8220;Performance Optimization Strategies,&#8221; &#8220;Digital Tool Integration,&#8221; &#8220;Online Voice Cultivation,&#8221; and &#8220;Brand Value Promotion.&#8221; It drives brand success through data technology.<\/p><\/blockquote>\n","protected":false},"featured_media":1598,"template":"","blog_category":[54],"class_list":["post-1597","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-customer-success"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog\/1597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1598"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1597"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog_category?post=1597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}