{"id":1581,"date":"2022-11-03T01:54:51","date_gmt":"2022-11-02T17:54:51","guid":{"rendered":"https:\/\/digitspark.co\/blog\/influential-ads-with-ai-psychological-research-in\/"},"modified":"2025-12-16T03:09:41","modified_gmt":"2025-12-15T19:09:41","slug":"influential-ads-with-ai-psychological-research-in","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/influential-ads-with-ai-psychological-research-in\/","title":{"rendered":"How to create truly impactful advertising? AI deciphers human emotions to achieve effective advertising and marketing."},"content":{"rendered":"

In an era where there is a dazzling array of choices for any commercial product or service, a brand\u00a0<\/span>cannot attract business solely based on its products<\/span><\/strong>\u00a0. Therefore, corporate brands need “marketing” to attract customers, establish brand awareness, and further pursue the number, accuracy, and long-term loyalty of consumers through various marketing activities.<\/span><\/p>\n

Today’s article is taken from Digit Spark Group’s recent event:\u00a0<\/span>the “2023 Super-Effective Digital Trends Forum,”<\/span><\/a>\u00a0which shares strategies in the field of\u00a0<\/span>advertising and marketing<\/span><\/strong>\u00a0that can understand people’s hearts and address their pain points, enabling corporate brands to achieve twice the results with half the effort when conducting advertising and marketing with the most efficient human and material resources.<\/span><\/p>\n

Good advertising incorporates psychological research on human nature.<\/span><\/h2>\n

The idea of \u200b\u200bapplying psychology to marketing<\/span><\/a>\u00a0is\u00a0not unfamiliar, but how to do it accurately?<\/span><\/p>\n

We’ll approach this from an advertising perspective. Psychological knowledge can be incorporated into ad content design, visuals, and exposure methods. Moreover, marketers don’t need to study extensive, complex psychology concepts to get started. Taking simple print advertising, such as ads placed on a network or email marketing (EDM), a visually compelling ad that promotes audience reach and conversion rates focuses on:<\/span><\/p>\n

Can an advertisement evoke emotional resonance in viewers?<\/span><\/h3>\n

According to statistics,\u00a0<\/span>emotionally engaging advertisements that evoke human emotions are more effective than rational advertisements that lack emotion and simply present factual information<\/span><\/strong>\u00a0.<\/span><\/p>\n

Even advertisements from electronics brands, which are supposed to be very STEM-oriented and logic-heavy, will take a different approach to emphasize messages like “Highly efficient! Stable and reliable OO products (subtext: They can quickly eliminate your worries! No more concerns).” And “No more worries” appeals to “emotion” rather than just providing rational product information.<\/span><\/p>\n

Using emotion as a selling point requires a constant stream of creativity.<\/span><\/h3>\n

The emotions that advertisements evoke need to be explored. Excitement, surprise, melancholy, sadness, empathy, and so on are all powerful emotions. However, if you always use common themes such as “the surprise of opening a gift” or “sympathy for sick children,” the audience will become numb to them, and it will be difficult to achieve the desired advertising effect.<\/span><\/p>\n

At this point, we need to leverage creativity from multiple perspectives\u00a0<\/span>to uncover new emotional angles within products that already have established perceptions in the public eye<\/span><\/strong>\u00a0. For example, the following image: (Image source: Citizen Loan App Facebook page)<\/span><\/p>\n

\"\u5ee3\u544a\u5207\u89d2\"<\/p>\n

When we talk about “borrowing,” what usually comes to mind? Emergency situations, the faster the better, and the worry of “Will I be able to pay it back?” Therefore, most loan advertisements focus on the emotional connection of “quickly solving your worries and repaid with peace of mind afterward.” But the advertisement above takes a fresh approach, observing that before deciding to walk into a lending institution, borrowers unconsciously feel a sense of “Am I not as good as others? Do I need to borrow money because I’ve ‘failed’?”\u00a0<\/span>By seizing on this emotion of “desire to have their self-esteem satisfied<\/span><\/strong>\u00a0,” the advertisement conveys the message: “You are a respected guest, entitled to be treated with courtesy.” This is a new angle that allows it to stand out from the advertisements of companies offering similar services and establish a trusting connection with borrowers.<\/span><\/p>\n

AI helps uncover hidden needs and facilitates deeper communication.<\/span><\/h2>\n

Beyond simply maximizing exposure, advertising should prioritize “precision”\u2014a core principle of Digit Spark’s brand, Linker Intelligent Marketing. We often see brands relentlessly pouring budgets into securing orders, but this is a costly and bottomless pit, leading to a cycle of continuously increasing advertising budgets to maintain exposure.<\/span><\/p>\n

Innovating and changing advertising strategies are crucial for maintaining traffic. Besides the “content elements” mentioned earlier, “placement methods” are also a key aspect of this innovation. With the support of Linker Intelligent Marketing, both content elements and placement methods can leverage AI to inject fresh traffic into brands. However, the advertising communication techniques we’re discussing today lean towards the “emotional” aspect. How can non-human AI help in this regard?<\/span><\/p>\n

AI relentlessly probes online footprints, uncovering creative entry points from consumer intent.<\/span><\/h3>\n

In the previous case study of the loan service advertisement, “self-esteem” is a latent need. It is not easy for general advertising designers and agencies to discover this creative idea in a flash, but\u00a0<\/span>“data marketing tools” can help us discover these latent needs<\/span><\/strong>\u00a0.<\/span><\/p>\n

Linker Intelligent Marketing has developed\u00a0<\/span>AI Master<\/span><\/a>\u00a0, an AI-powered advertising technology that observes “the digital footprints of potential consumers online, and what kind of information they spend the most time browsing.” This information reveals people’s hidden needs. By using AI technology to continuously collect massive amounts of online users’ search keywords and browsing behavior, and then having advertising optimization specialists analyze this data, businesses can gain two useful pieces of information:<\/span><\/p>\n