{"id":1577,"date":"2022-11-15T08:17:38","date_gmt":"2022-11-15T00:17:38","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e6%b7%ba%e8%ab%87%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7-%e6%95%b8%e6%93%9a%e8%a1%8c%e9%8a%b7\/"},"modified":"2025-12-16T02:58:47","modified_gmt":"2025-12-15T18:58:47","slug":"%e6%b7%ba%e8%ab%87%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7-%e6%95%b8%e6%93%9a%e8%a1%8c%e9%8a%b7","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e6%b7%ba%e8%ab%87%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7-%e6%95%b8%e6%93%9a%e8%a1%8c%e9%8a%b7\/","title":{"rendered":"A Brief Discussion on Digital Marketing & Data Marketing"},"content":{"rendered":"

Taiwanese companies have been pursuing digital transformation for over a decade. In the marketing field, different companies have chosen different approaches, from focusing on social media platform management to developing comprehensive and integrated digital marketing plans. In the past three years, with the rise of the big data era, in addition to digitization, “datafication” has become an indispensable evolutionary direction for corporate brand marketing strategies.<\/p><\/blockquote>\n

Digital Marketing vs. Data Marketing<\/span><\/h2>\n

Digital marketing and data marketing can be seen as the two sides of the same coin, the “surface” and the “essence.” Their similar names can sometimes lead to misunderstandings, causing companies to believe that digitizing marketing tools equates to data marketing\u2014when in fact, only half the battle is won. Digital marketing, as the “surface,” creates the front-end sales channel and facade in the online world.\u00a0<\/span>Data marketing, on the other hand, operates in the back end by collecting data on people’s online behavior to infer their current needs, subconscious desires, and potential future behaviors.<\/span><\/strong>\u00a0With this information, companies can tailor marketing plans to these groups, achieving high returns on their marketing investments with the most efficient use of resources.<\/span><\/p>\n

Digital marketing and data marketing are interdependent. If marketing relies solely on the front-end digital marketing storefront\/channels, the approach to conversion rates is very passive. Even with massive advertising spending, a talented individual will struggle to gain attention and orders in a sea of \u200b\u200bpeople if they don’t find a discerning eye. While data marketing can quickly gather data on online users, gaining inspiration and developing new marketing plans and strategies, further execution and validation of these plans require repeated experimentation with physical sales. This creates a cycle where digital marketing executes at the front end, while data marketing provides insights at the back end.<\/span><\/p>\n

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The use of Martech (data-driven marketing technology) in the marketing field<\/p>\n

Currently, the common practice of “data transformation” for enterprises involves incorporating data marketing concepts or Martech tools into existing digital marketing SOPs.<\/span><\/strong>\u00a0In their digital marketing strategies, companies typically focus on “visible tool usage,” such as using the following common methods to increase brand visibility online:<\/span><\/p>\n