{"id":1571,"date":"2022-12-15T02:20:55","date_gmt":"2022-12-14T18:20:55","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e3%80%88%e6%96%b0%e7%b5%b2%e8%b7%af%e7%95%99%e9%81%8a%e5%ad%b8%e3%80%89-x-%e3%80%88%e9%9b%86%e5%ae%a2%e6%95%b8%e6%93%9a%e8%a1%8c%e9%8a%b7%e3%80%89%ef%bc%8c%e8%ae%93%e5%93%81%e7%89%8c%e7%9a%84\/"},"modified":"2025-12-16T02:22:20","modified_gmt":"2025-12-15T18:22:20","slug":"%e3%80%88%e6%96%b0%e7%b5%b2%e8%b7%af%e7%95%99%e9%81%8a%e5%ad%b8%e3%80%89-x-%e3%80%88%e9%9b%86%e5%ae%a2%e6%95%b8%e6%93%9a%e8%a1%8c%e9%8a%b7%e3%80%89%ef%bc%8c%e8%ae%93%e5%93%81%e7%89%8c%e7%9a%84","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e3%80%88%e6%96%b0%e7%b5%b2%e8%b7%af%e7%95%99%e9%81%8a%e5%ad%b8%e3%80%89-x-%e3%80%88%e9%9b%86%e5%ae%a2%e6%95%b8%e6%93%9a%e8%a1%8c%e9%8a%b7%e3%80%89%ef%bc%8c%e8%ae%93%e5%93%81%e7%89%8c%e7%9a%84\/","title":{"rendered":"<New Silk Road Study Abroad Program> \u00d7 <Customer Inbound Data Marketing>: Enabling your brand’s professionalism to dominate search engines."},"content":{"rendered":"

New Silk Road Study Abroad (hereinafter referred to as New Silk Road)<\/span><\/a>\u00a0is deeply rooted in the global education market. Its parent group is IAE GLOBAL, one of the largest and most well-known groups in the global study abroad education industry, with branches in Australia, Canada, New Zealand, the UK, Japan, and India. Therefore, New Silk Road possesses comprehensive research on global education systems and travel information for various countries; providing services such as language learning, high school, and college applications to clients in popular markets like the US, Canada, UK, New Zealand, and Australia, as well as emerging markets like the Netherlands and Ireland.<\/span><\/p>\n

The overseas study education industry is highly competitive, and\u00a0<\/span>New Silk Road has observed the importance of cultivating reputation and traffic for business expansion<\/span><\/strong>\u00a0. Compared with traditional marketing methods, it hopes to collect a large number of effective lists and increase the conversion rate through new marketing methods.<\/span><\/p>\n

Therefore, we partnered with\u00a0<\/span>IBA (Inbound Marketing<\/span><\/a>\u00a0) to establish a dedicated SEO accumulation channel to facilitate long-term brand visibility management.<\/span><\/p>\n

\"\u65b0\u7d72\u8def\u7559\u5b78offical\"<\/p>\n

Image source: New Silk Road Study Abroad Program<\/p>\n

<Inbound Customer Data Marketing> SEO Search Engine Optimization: Expand digital visibility on the New Silk Road and significantly increase organic traffic.<\/span><\/h2>\n

New Silk Road already has an operational brand website; Inbound Customers will conduct a website health check and\u00a0<\/span>establish a column for sharing study abroad and travel topics, as well as manage\u00a0<\/span>SEO<\/span><\/a>\u00a0content marketing<\/span><\/strong>\u00a0. The goal is to enable New Silk Road to build long-term, stable growth in Google organic search traffic and broadly reach consumers with conversion potential.<\/span><\/p>\n

Further Reading:\u00a0<\/span>A Comprehensive Guide to SEO (Search Engine Optimization), From Concepts to Complete Practice<\/span><\/a><\/p>\n

Step 1: Analyze the popularity of the keyword “study abroad” and create high-search-volume SEO content.<\/span><\/h3>\n

After analyzing search trends<\/span><\/strong>\u00a0for study abroad and travel topics\u00a0, the customer acquisition marketing consultants summarized hundreds of\u00a0<\/span>popular keywords<\/span><\/strong>\u00a0that are combinations of “countries and regions, colleges and universities and language schools, and overseas living issues .”<\/span><\/p>\n

Jike observes the study abroad trends each quarter, plans monthly SEO content for different stages of the New Silk Road column’s development, and provides guidance on generating the content and adding keywords that can improve search performance.<\/span><\/p>\n

Step 2: Provide SEO tailored to different audience profiles and their specific needs.<\/span><\/h3>\n

Jike categorizes potential consumers into three types:\u00a0<\/span>SEE, THINK, and DO<\/span><\/strong>\u00a0, and plans corresponding SEO content accordingly. This expands New Silk Road’s reach in Google search engines, ensuring that each type of potential consumer will see the “New Silk Road Study Abroad” brand when they search daily, triggering our planned keyword content.<\/span><\/p>\n

The following are consumer planning methods for three types: SEE, THINK, and DO:<\/p>\n