{"id":1567,"date":"2023-01-18T07:03:01","date_gmt":"2023-01-17T23:03:01","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e9%a3%af%e5%ba%97%e5%8c%96%e8%ba%ab%e6%97%85%e8%a1%8c%e4%bc%81%e5%8a%83%e3%80%81%e7%b6%93%e7%87%9f%e9%ab%94%e9%a9%97%e5%bc%8f%e8%a1%8c%e9%8a%b7%ef%bc%8c%e8%b1%90%e5%af%8c%e5%93%81%e7%89%8c%e5%83%b9\/"},"modified":"2025-12-16T00:50:31","modified_gmt":"2025-12-15T16:50:31","slug":"%e9%a3%af%e5%ba%97%e5%8c%96%e8%ba%ab%e6%97%85%e8%a1%8c%e4%bc%81%e5%8a%83%e3%80%81%e7%b6%93%e7%87%9f%e9%ab%94%e9%a9%97%e5%bc%8f%e8%a1%8c%e9%8a%b7%ef%bc%8c%e8%b1%90%e5%af%8c%e5%93%81%e7%89%8c%e5%83%b9","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e9%a3%af%e5%ba%97%e5%8c%96%e8%ba%ab%e6%97%85%e8%a1%8c%e4%bc%81%e5%8a%83%e3%80%81%e7%b6%93%e7%87%9f%e9%ab%94%e9%a9%97%e5%bc%8f%e8%a1%8c%e9%8a%b7%ef%bc%8c%e8%b1%90%e5%af%8c%e5%93%81%e7%89%8c%e5%83%b9\/","title":{"rendered":"Hotels transform into travel planning and experiential marketing, enriching brand value."},"content":{"rendered":"

While hotel operators can gain exposure through booking platforms such as Booking.com and Trivago and thus attract a large number of bookings,\u00a0<\/span>their performance depends heavily on the intensity of exposure on these platforms. They also face commission fees from these platforms and price competition from other hotels. Therefore, enriching their brand value and enhancing their own attractiveness to guests<\/span><\/strong>\u00a0is a crucial core aspect of marketing in the accommodation industry.<\/span><\/p>\n

In the era of social media, consumers are increasingly valuing the “ritual of travel” and the ability to “leave unique visual records” when planning their trips and accommodations. This presents a perfect opportunity for hotel operators to cater to these preferences. Besides designing high-quality spaces, they can also leverage marketing strategies to position their hotels as the “center of the travel map.”<\/span><\/p>\n

Experiential marketing transforms “hotels” into a core memory of travel.<\/span><\/h2>\n

Hotel operators are taking the initiative to integrate local attractions and act as the core of travel planning. This approach differs from “directly partnering with travel agencies to become contracted accommodations.” From the consumer’s perspective, if they participate in a travel agency’s itinerary, they will directly ask the travel agency for help, and their evaluation and impression of the entire trip will be primarily based on the travel agency’s arrangements. In other words, for consumers, the “hotel” is merely “one part of the service,” a facility rather than the main focus.<\/span><\/p>\n

However, if hotels take the initiative to plan and design ”\u00a0<\/span>location-centric, in-depth experience-based travel programs<\/span><\/strong>\u00a0,” the situation changes. While it’s hard work for hotels to proactively offer these trips as a way to attract guests, it brings tangible benefits:<\/span><\/p>\n