{"id":1537,"date":"2023-07-28T02:49:25","date_gmt":"2023-07-27T18:49:25","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e3%80%90%e8%ae%80%e6%87%82%e6%95%b8%e6%93%9a%e3%80%91%e7%82%ba%e4%bb%80%e9%ba%bc%e8%a6%81%e8%92%90%e9%9b%86%e6%88%91%e7%9a%84%e6%95%b8%e6%93%9a%ef%bc%9f%e6%b6%88%e8%b2%bb%e8%80%85%ef%bc%86%e6%a5%ad\/"},"modified":"2025-12-13T04:00:49","modified_gmt":"2025-12-12T20:00:49","slug":"%e3%80%90%e8%ae%80%e6%87%82%e6%95%b8%e6%93%9a%e3%80%91%e7%82%ba%e4%bb%80%e9%ba%bc%e8%a6%81%e8%92%90%e9%9b%86%e6%88%91%e7%9a%84%e6%95%b8%e6%93%9a%ef%bc%9f%e6%b6%88%e8%b2%bb%e8%80%85%ef%bc%86%e6%a5%ad","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e3%80%90%e8%ae%80%e6%87%82%e6%95%b8%e6%93%9a%e3%80%91%e7%82%ba%e4%bb%80%e9%ba%bc%e8%a6%81%e8%92%90%e9%9b%86%e6%88%91%e7%9a%84%e6%95%b8%e6%93%9a%ef%bc%9f%e6%b6%88%e8%b2%bb%e8%80%85%ef%bc%86%e6%a5%ad\/","title":{"rendered":"[Understanding Data] Why Collect My Data? The Benefits of Data Communication Between Consumers and Businesses"},"content":{"rendered":"

#ConsumerJourney #DataLiteracy #DataCommunication<\/span><\/h1>\n

As any business owner knows, to actively seize business opportunities, you must understand what consumers are thinking and have intelligence to address their specific needs! That’s why there are so many Martech companies on the market that offer a wide variety of data services, including various channels, different big data technologies, and diverse data services, helping businesses to “acquire consumer data” at an unparalleled pace.<\/span><\/p>\n

But when we set aside our work and\u00a0<\/span>revert to being “consumers,” we often feel a sense of unease about “my data being collected”!<\/span><\/strong>\u00a0The main reasons are nothing more than: fear of spam messages and concerns about data security and leakage.<\/span><\/p>\n

Of course, businesses should do their utmost to provide consumers with transparent privacy policies and choices, ensure the legality of data collection methods, and establish proper management mechanisms. Data security is also receiving increasing attention in cybersecurity regulations. But today, let’s discuss\u00a0<\/span>how brands use data to build effective communication with consumers, and what benefits we, as consumers, can gain from embracing data-driven communication.<\/span><\/strong><\/p>\n

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The purpose of businesses actively collecting behavioral data<\/span><\/h2>\n

Let’s first consider the perspective of “brand operators.” Their main purposes in actively collecting data are: 1.\u00a0<\/span>to gain more consumer favor<\/span><\/strong>\u00a0, and 2.\u00a0<\/span>to strengthen the connection with members<\/span><\/strong>\u00a0.<\/span><\/p>\n

The “direct data” of consumers that businesses want includes:<\/p>\n