{"id":1535,"date":"2023-07-31T04:34:56","date_gmt":"2023-07-30T20:34:56","guid":{"rendered":"https:\/\/digitspark.co\/blog\/b2b-%e6%b7%b1%e5%ba%a6%e6%ba%9d%e9%80%9a%e5%89%8d%e5%b0%8e%ef%bc%9a%e5%85%a7%e5%ae%b9%e5%b7%ae%e7%95%b0%e5%8c%96%e5%b8%83%e5%b1%80%ef%bc%8c%e4%bf%83%e6%88%90%e5%8d%b0%e8%b1%a1%e6%bb%bf%e5%88%86\/"},"modified":"2025-12-13T03:47:15","modified_gmt":"2025-12-12T19:47:15","slug":"b2b-%e6%b7%b1%e5%ba%a6%e6%ba%9d%e9%80%9a%e5%89%8d%e5%b0%8e%ef%bc%9a%e5%85%a7%e5%ae%b9%e5%b7%ae%e7%95%b0%e5%8c%96%e5%b8%83%e5%b1%80%ef%bc%8c%e4%bf%83%e6%88%90%e5%8d%b0%e8%b1%a1%e6%bb%bf%e5%88%86","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/b2b-%e6%b7%b1%e5%ba%a6%e6%ba%9d%e9%80%9a%e5%89%8d%e5%b0%8e%ef%bc%9a%e5%85%a7%e5%ae%b9%e5%b7%ae%e7%95%b0%e5%8c%96%e5%b8%83%e5%b1%80%ef%bc%8c%e4%bf%83%e6%88%90%e5%8d%b0%e8%b1%a1%e6%bb%bf%e5%88%86\/","title":{"rendered":"B2B In-Depth Communication Preparation: Differentiated Content Strategy for a Perfect First Impression in New Customer Development"},"content":{"rendered":"<p><a href=\"https:\/\/digitspark.co\/en\/blog\/%e5%bc%b7%e5%8c%96%e9%99%8c%e7%94%9f%e9%96%8b%e7%99%bc%e5%af%a6%e5%8a%9b%ef%bc%81%e9%97%9c%e9%8d%b5%e5%9c%a8%e6%96%bc%e5%9f%b9%e9%a4%8a%e3%80%8c%e6%84%8f%e5%9c%96%e5%ae%9a%e5%90%91%e3%80%8d%e6%80%9d\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">In this article<\/span><\/a><span dir=\"auto\">\u00a0, we\u00a0discussed how to identify key potential customers and understand their core needs in B2B business collaborations. In addition to this, there are other communication nuances in B2B cold calling that can complement &#8220;intent targeting&#8221; and work together to build a good cold calling experience.<\/span><\/p>\n<p><span dir=\"auto\">Today we&#8217;ll discuss how companies can focus on content communication to initiate\u00a0<\/span><strong><span dir=\"auto\">effective and engaging customer outreach.<\/span><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3729\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/07\/shutterstock_2283507587.jpg\" alt=\"\" width=\"500\" height=\"363\" \/><\/p>\n<blockquote>\n<p>Businesses should proactively provide high-quality content related to their products and services to encourage potential customers to provide contact information.<\/p><\/blockquote>\n<p><span dir=\"auto\">B2B outreach aims to attract\u00a0<\/span><strong><span dir=\"auto\">decision-makers<\/span><\/strong><span dir=\"auto\">\u00a0and\u00a0<\/span><strong><span dir=\"auto\">managers<\/span><\/strong><span dir=\"auto\">\u00a0within companies . How can you demonstrate to these seasoned professionals that &#8220;our products are different from competitors and have unique selling advantages&#8221;? How can you get them to proactively provide their contact information (lists)?<\/span><\/p>\n<ul>\n<li>\n<h3>White Book<\/h3>\n<\/li>\n<\/ul>\n<p><strong><span dir=\"auto\">Demonstrating our company&#8217;s &#8220;knowledge content&#8221; is the strongest endorsement<\/span><\/strong><span dir=\"auto\">\u00a0. This is why organizations like McKinsey, Google, and Deloitte regularly publish white papers on their websites. These white papers delve into various commercially valuable industry trends, technology applications, market statistics, and more, tailored to different industries and themes. Writing these white papers requires significant human resources, so why share them for free? First, to solidify the company&#8217;s authoritative voice; second, to\u00a0<\/span><strong><span dir=\"auto\">acquire a precise list of contacts<\/span><\/strong><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">Of course, we don&#8217;t need to produce white papers covering all kinds of industries and technologies like McKinsey and Deloitte. Instead, we focus on our own products and professional services, describing relevant developments, commercial application examples of our products, and market usage statistics. The goal is to demonstrate our company&#8217;s industry expertise: &#8220;We possess the best insights in the industry to serve our customers!&#8221;<\/span><\/p>\n<blockquote><p>Companies can compile white papers with different types of content and create download lists for different user needs.<\/p><\/blockquote>\n<p><span dir=\"auto\">For example, even with the same theme of\u00a0<\/span><strong><span dir=\"auto\">&#8220;Medical and Pharmaceutical Industry<\/span><\/strong><span dir=\"auto\">\u00a0,&#8221; someone downloading the &#8220;2023 Pharmaceutical Industry Digitalization Trends White Paper&#8221; wants to learn about operational strategies; someone downloading the &#8220;Electronic Management White Paper for Tablet Manufacturing Systems&#8221; wants to know about frontline technology implementation. Based on the lists collected from these two different white papers, the &#8220;weapons&#8221; the business needs to use to engage in in-depth communication with potential clients will also differ.<\/span><\/p>\n<p>\u25bc <span dir=\"auto\">Examples of white papers on different topics in the medical care category of\u00a0<\/span><a href=\"https:\/\/www2.deloitte.com\/tw\/tc\/pages\/life-sciences-and-healthcare\/topics\/health-care.html?icid=top_health-care\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">&#8220;Diligent Care&#8221; .<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3730 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/07\/\u767d\u76ae\u66f8\u5206\u985e-1024x519.png\" alt=\"\" width=\"800\" height=\"405\" \/><\/p>\n<p><span dir=\"auto\">White papers are primarily exposed on corporate websites, foreign media, and advertisements. When exposing them, you can first display a key excerpt as a guide to grab attention .\u00a0<\/span><strong><span dir=\"auto\">If the visitor is interested, they can then fill out a form to download the full white paper<\/span><\/strong><span dir=\"auto\">\u00a0. By focusing on content needs in this way, the list we obtain is far more accurate than business cards exchanged in social situations, because the &#8221;\u00a0<\/span><strong><span dir=\"auto\">interests<\/span><\/strong><span dir=\"auto\">\u00a0&#8221; of these individuals are already focused on specific knowledge and issues.<\/span><\/p>\n<p>\u25bc <span dir=\"auto\">Example of\u00a0a company website&#8217;s\u00a0<\/span><a href=\"https:\/\/digitspark.co\/white-books\/2023q1%e3%80%8a%e6%b3%b0%e7%91%9e%e9%86%ab-%e5%af%b5%e7%89%a9%e9%86%ab%e7%99%82%e7%99%bd%e7%9a%ae%e6%9b%b8%e3%80%8b\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">&#8220;White Paper Form Download&#8221;<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3731 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/07\/\u767d\u76ae\u66f8\u756b\u9762-1024x483.png\" alt=\"\" width=\"800\" height=\"377\" \/><\/p>\n<ul>\n<li>\n<h3>Success Case Study<\/h3>\n<\/li>\n<\/ul>\n<p><span dir=\"auto\">We&#8217;ve previously stated that before making B2B purchases, key decision-makers should focus on: &#8220;How can I quickly and practically apply this product to my business operations?&#8221;<\/span><\/p>\n<p><span dir=\"auto\">In this regard, publishing our company&#8217;s &#8220;Success Cases&#8221; is the most convincing way. Success Cases can be written and presented in different ways, and the themes include:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\"><span dir=\"auto\">Product Function Usage Instructions<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">The process of describing the customer&#8217;s predicament and analyzing the pain points of the problem.<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Comparison of differences before and after customers adopted our products and services<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Project content to be implemented in collaboration with partner companies<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Customer Testimonials &amp; Interviews<\/span><\/span><\/li>\n<li><span dir=\"auto\"><span dir=\"auto\">Sharing unique success strategies<\/span><\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">What truly grabs attention is the use of\u00a0<\/span><strong><span dir=\"auto\">visualized statistical data and charts<\/span><\/strong><span dir=\"auto\">\u00a0to showcase the positive benefits and gains that collaboration with our company brings to clients&#8217; businesses. This is especially essential in success stories.<\/span><\/p>\n<p><span dir=\"auto\">However, it&#8217;s not enough to simply say, &#8220;Look how amazing I am!&#8221; Otherwise, you won&#8217;t be able to convince others. You also need to present the storyline, how the company thinks, how it identifies problems, and its experience in solving them, to\u00a0<\/span><strong><span dir=\"auto\">fully outline the product and give readers a clear idea of \u200b\u200bhow our company &#8220;cooperates with others in B2B<\/span><\/strong><span dir=\"auto\">\u00a0. &#8220;<\/span><\/p>\n<p>Further Reading:<br \/>\n\u25bc <span dir=\"auto\">A high-quality\u00a0<\/span><a href=\"https:\/\/utitech-technology-22490780.hubspotpagebuilder.com\/utitech_blog\/%E6%A1%88%E4%BE%8B%E8%A7%A3%E6%9E%90-%E5%8F%B0%E7%81%A3%E8%97%A5%E5%BB%A0%E7%9A%84%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E4%B9%8B%E8%B7%AF\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">example of successful digital transformation in the pharmaceutical industry<\/span><\/a><span dir=\"auto\">\u00a0, adapted from Kesheng Technology.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3732 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/07\/\u88fd\u85e5\u6210\u529f\u6848\u4f8b-1024x289.png\" alt=\"\" width=\"800\" height=\"226\" \/><\/p>\n<p><span dir=\"auto\">This case study specifically includes the potential client&#8217;s pain points, the available solutions, how to implement the solutions, the quantifiable benefits, and tips for successful collaboration.<\/span><\/p>\n<p><span dir=\"auto\">Before creating success story content, you can also work\u00a0<\/span><strong><span dir=\"auto\">backward using &#8220;intent-oriented&#8221; thinking<\/span><\/strong><span dir=\"auto\">\u00a0. First, explore what issues are currently attracting the most attention in the relevant market? What are the common challenges users face with similar products and services? What expectations does the market still have for these types of products and services? &#8230;etc.,\u00a0<\/span><strong><span dir=\"auto\">and plan keywords and content themes that match various intents<\/span><\/strong><span dir=\"auto\">\u00a0. In this way, when future clients read it, they will be more engaged because we have concretely depicted a blueprint for the success that will occur in B2B cooperation.<\/span><\/p>\n<p><span dir=\"auto\">When publishing success stories or other knowledge content for different products and services, businesses should not forget to add a &#8221;\u00a0<\/span><strong><span dir=\"auto\">Call to Action&#8221;<\/span><\/strong><span dir=\"auto\">\u00a0section , or use a &#8220;Leave your information to receive more related know-how and offers&#8221; approach to guide readers to leave their contact information. In this way, just like a white paper with different themes, businesses can\u00a0<\/span><strong><span dir=\"auto\">collect a precise list of potential customers who are interested in the project based<\/span><\/strong><span dir=\"auto\">\u00a0on the success story content of different products and services .<\/span><\/p>\n<p><span dir=\"auto\">If your company needs more help with &#8220;how to segment your audience and create more precise personalized communications&#8221; when writing white papers and success stories, please contact Digit Spark Group, where content consultants can provide you with answers!<\/span><\/p>\n<h2><span dir=\"auto\">Based on the list results, design a personalized communication approach.<\/span><\/h2>\n<p>After obtaining the list of information provided above, the next important step for companies is to &#8220;develop and proactively contact&#8221; them.<\/p>\n<ul>\n<li>\n<h3>Choose the right topic as an opening statement<\/h3>\n<\/li>\n<\/ul>\n<p><span dir=\"auto\">When business people receive a list for the first time and call each person, they often can only follow our company&#8217;s product and service SOP and recite fixed lines because they cannot clearly understand the pain points that the recipients care about. However, this will not arouse the interest of very few people and will also give them a sense of being &#8220;sold&#8221; to.<\/span><\/p>\n<p><span dir=\"auto\">However, if we have the aforementioned segmentation of the target audience based on &#8220;specific content tailored to specific demographics,&#8221; we can begin cold calling\u00a0<\/span><strong><span dir=\"auto\">by focusing on each individual&#8217;s &#8220;personalized needs and intentions.&#8221;<\/span><\/strong><span dir=\"auto\">\u00a0We can then employ customized communication to deeply discuss details of our company&#8217;s products and services, technologies, or shared interests, etc. This effectively\u00a0<\/span><strong><span dir=\"auto\">reduces the &#8220;sales awkwardness&#8221; of cold calling, allowing for in-depth and enjoyable discussions that make the other party feel &#8220;you understand me!&#8221;<\/span><\/strong><span dir=\"auto\">\u00a0It leaves a positive professional impression and enhances persuasiveness.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3733\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/07\/shutterstock_2238189431.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/p>\n<ul>\n<li>\n<h3>Personalized EDM on different themens<\/h3>\n<\/li>\n<\/ul>\n<p><span dir=\"auto\">When cold calling, first plan a personalized approach to the target audience before proceeding with the communication process, which is not limited to phone calls and meetings; another common cold calling method for businesses is to send emails (EDMs) to cold call customers.<\/span><\/p>\n<p><span dir=\"auto\">High-quality corporate email marketing (EDM) can help increase open rates and the likelihood of a response. What constitutes a &#8220;high-quality EDM&#8221;? We believe the key is &#8220;personalized communication tailored to the recipient&#8217;s intentions and needs.&#8221; If the EDM demonstrates\u00a0<\/span><strong><span dir=\"auto\">an understanding of the target audience<\/span><\/strong><span dir=\"auto\">\u00a0(&#8220;We value you, we&#8217;ve done our research, and we&#8217;re presenting you with the most suitable information!&#8221;),\u00a0<\/span><strong><span dir=\"auto\">and provides valuable content<\/span><\/strong><span dir=\"auto\">\u00a0, it can effectively attract attention and stimulate a response.<\/span><\/p>\n<p><span dir=\"auto\">Besides selecting content themes tailored to the target audience, email marketing (EDM) can also incorporate interactive elements, such as games, free form-filling giveaways, special offers, lecture information, and more. This allows each EDM to provide a personalized experience for its target audience.<\/span><\/p>\n<p><span dir=\"auto\">After sending out EDMs, another task is &#8220;tracking effectiveness.&#8221; This involves evaluating the effectiveness of various content designs within the EDM campaign, using A\/B testing to analyze the strengths and weaknesses in detail and optimize for future use. Tracked metrics include open rates, click-through rates for different sections of the content, and response rates. Understanding which content receives relatively positive feedback is equivalent to obtaining firsthand data, providing direct data references for creating new official content, planning topics, and designing new EDMs in the future.<\/span><\/p>\n<p>\u25bc <a href=\"https:\/\/leadsgeek.ai\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">LeadsGeek<\/span><\/a><span dir=\"auto\">\u00a0, a consulting team under Digit Spark specializing in B2B EDM\u00a0, can design the most suitable EDM for enterprises based on the target audience&#8217;s intent and needs. They offer services in both Chinese and English, providing support for your B2B development!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3734 size-large\" src=\"https:\/\/digitspark.co\/wp-content\/uploads\/2023\/07\/EDM\u8a2d\u8a08\u64b0\u5beb\u670d\u52d9-1024x624.png\" alt=\"\" width=\"800\" height=\"488\" \/><\/p>\n<h2><span dir=\"auto\">Creating high-quality content is an essential asset for companies&#8217; external communication.<\/span><\/h2>\n<p><span dir=\"auto\">For businesses to finalize a B2B transaction, both parties must undergo rigorous comparisons and market observations. Therefore, closing a B2B deal is significantly more difficult than a B2C deal on average. Successfully developing a new business with a stranger is equivalent to completing the most crucial first step.<\/span><\/p>\n<p><span dir=\"auto\">Before reaching out to potential customers, businesses should\u00a0<\/span><strong><span dir=\"auto\">first showcase their corporate strengths and market advantages<\/span><\/strong><span dir=\"auto\">\u00a0, using high-value content as a foundation to attract people to spend time following their information. This will allow them to use knowledge as a stepping stone when encountering new customers, stand out from the competition, and avoid falling into the quagmire of price wars.<\/span><\/p>\n<p><span dir=\"auto\">Moreover, building a large amount of high-quality data content on the public internet is important not only for attracting potential customers, but also for\u00a0<\/span><strong><span dir=\"auto\">establishing a company&#8217;s professional reputation and trust in the market<\/span><\/strong><span dir=\"auto\">\u00a0. By showcasing valuable content, companies can build a credible and professional image; high-value content will also have a diffusion effect over time, making more people believe that the company is a trustworthy partner, laying a solid foundation for future transactions.<\/span><\/p>\n<p><span dir=\"auto\">For more B2B development tips and techniques, follow Digit Spark and\u00a0<\/span><a href=\"https:\/\/leadsgeek.ai\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\">LeadsGeek<\/span><\/a><span dir=\"auto\">\u00a0to learn and master business opportunities across various industries!<\/span><\/p>\n<p>Further Reading:<\/p>\n<ul>\n<li><a href=\"https:\/\/digitspark.co\/en\/blog\/improve-b2b-business-development-taking-the-biomedical-industry-as-an-example\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Taking the biomedical industry as an example, marketing techniques to improve the effectiveness of B2B outreach.<\/span><\/span><\/a><\/li>\n<li><a href=\"https:\/\/digitspark.co\/en\/blog\/%e5%bc%b7%e5%8c%96%e9%99%8c%e7%94%9f%e9%96%8b%e7%99%bc%e5%af%a6%e5%8a%9b%ef%bc%81%e9%97%9c%e9%8d%b5%e5%9c%a8%e6%96%bc%e5%9f%b9%e9%a4%8a%e3%80%8c%e6%84%8f%e5%9c%96%e5%ae%9a%e5%90%91%e3%80%8d%e6%80%9d\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Strengthen your ability to develop new products or services! The key lies in cultivating an &#8220;intent-oriented&#8221; mindset.<\/span><\/span><\/a><\/li>\n<li><a href=\"https:\/\/leadsgeek.ai\/blog\/%e7%b6%b2%e8%b7%af%e6%99%82%e4%bb%a3%e5%bf%85%e7%9f%a53%e5%a4%a7%e6%95%b8%e4%bd%8d%e9%99%8c%e7%94%9f%e9%96%8b%e7%99%bc%e5%b7%a5%e5%85%b7\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Three essential big data development tools for the internet age<\/span><\/span><\/a><\/li>\n<li><a href=\"https:\/\/leadsgeek.ai\/blog\/%e7%94%a2%e6%a5%ad%e5%88%86%e6%9e%90-%e8%a7%a3%e6%a7%8b%e7%94%a2%e6%a5%ad%e7%94%9f%e6%85%8b%e5%9c%88\/\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">Industry Analysis: Understanding Market Trends to Develop Precise Brand Strategies<\/span><\/span><\/a><\/li>\n<li><a href=\"https:\/\/iknow.stpi.narl.org.tw\/Post\/Read.aspx?PostID=13589\" target=\"_blank\" rel=\"noopener\"><span dir=\"auto\"><span dir=\"auto\">McKinsey: Four Keys to Successful Digital Transformation in Healthcare<\/span><\/span><\/a><\/li>\n<\/ul>\n<blockquote><p>Digit Spark leverages data science and combines it with business marketing logic to help businesses create digital content and service processes that are closer to the consumer market. At the same time, it utilizes AI to revitalize brand operations, helping to comprehensively improve a company&#8217;s digitalization, datafication, and brand performance.<\/p><\/blockquote>\n","protected":false},"featured_media":1536,"template":"","blog_category":[55],"class_list":["post-1535","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-industry-leading"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog\/1535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media\/1536"}],"wp:attachment":[{"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/media?parent=1535"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/digitspark.co\/en\/wp-json\/wp\/v2\/blog_category?post=1535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}