{"id":1533,"date":"2023-08-15T09:53:27","date_gmt":"2023-08-15T01:53:27","guid":{"rendered":"https:\/\/digitspark.co\/blog\/%e5%bc%b7%e5%8c%96%e9%99%8c%e7%94%9f%e9%96%8b%e7%99%bc%e5%af%a6%e5%8a%9b%ef%bc%81%e9%97%9c%e9%8d%b5%e5%9c%a8%e6%96%bc%e5%9f%b9%e9%a4%8a%e3%80%8c%e6%84%8f%e5%9c%96%e5%ae%9a%e5%90%91%e3%80%8d%e6%80%9d\/"},"modified":"2025-12-13T03:27:35","modified_gmt":"2025-12-12T19:27:35","slug":"%e5%bc%b7%e5%8c%96%e9%99%8c%e7%94%9f%e9%96%8b%e7%99%bc%e5%af%a6%e5%8a%9b%ef%bc%81%e9%97%9c%e9%8d%b5%e5%9c%a8%e6%96%bc%e5%9f%b9%e9%a4%8a%e3%80%8c%e6%84%8f%e5%9c%96%e5%ae%9a%e5%90%91%e3%80%8d%e6%80%9d","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/%e5%bc%b7%e5%8c%96%e9%99%8c%e7%94%9f%e9%96%8b%e7%99%bc%e5%af%a6%e5%8a%9b%ef%bc%81%e9%97%9c%e9%8d%b5%e5%9c%a8%e6%96%bc%e5%9f%b9%e9%a4%8a%e3%80%8c%e6%84%8f%e5%9c%96%e5%ae%9a%e5%90%91%e3%80%8d%e6%80%9d\/","title":{"rendered":"Strengthen your ability to develop new products or services! The key lies in cultivating an “intent-oriented” mindset."},"content":{"rendered":"

#B2B #Stranger outreach #Stranger outreach #Intent targeting<\/span><\/h1>\n

For B2B companies to ultimately close deals with customers, they must first build up their success through successful ”\u00a0<\/span>cold calling<\/span><\/strong>\u00a0.” In the cold calling phase, a significant amount of time, effort, and budget must be continuously invested to ultimately acquire a\u00a0<\/span>list of high-potential customers with both “quality” and “quantity<\/span><\/strong>\u00a0. “<\/span><\/p>\n

To acquire this list, companies must first gather information from various channels, including public databases, physical collections, and list exchanges, to build a list pool. Then, they must analyze\u00a0<\/span>the needs<\/span><\/strong>\u00a0,\u00a0<\/span>urgency<\/span><\/strong>\u00a0, and\u00a0<\/span>financial situation of each target,\u00a0<\/span><\/strong>segmenting<\/span><\/strong>\u00a0the list\u00a0and simultaneously filtering out\u00a0<\/span>those with high current sales potential<\/span><\/strong>\u00a0. Furthermore, the evaluation criteria vary depending on the company’s products\/services (for example, the validity period of a B2C list for baby product retail is typically estimated at one to four months; while the validity period of a B2B list for manufacturing extends to at least six months, and at most a year and a half).<\/span><\/p>\n

To make the entire cold calling process smoother, companies need to optimize their ”\u00a0<\/span>cultivation pool<\/span><\/strong>\u00a0” and ”\u00a0<\/span>potential screening pool ” capabilities. This will allow them to accurately calculate the conversion rate of cold calling and, more advancedly, “identify\u00a0<\/span><\/strong>the target audience and communication key that<\/span><\/strong>\u00a0suits their company.\u00a0” This will enable companies to continue to leverage these know-hows in the future and maintain long-term business success.<\/span><\/p>\n

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The key to precision marketing: shifting from “behavioral targeting” to “intent targeting”<\/span><\/h2>\n

Before 2023, algorithms in the online world mainly used “behavioral targeting” to obtain our (consumers’) online data; in terms of user experience, consumers would know that the algorithm would recommend other similar products based on a product page they clicked.<\/span><\/p>\n

Behavioral targeting helps businesses analyze internet users’ search clicks and browsing behavior through first-party cookies from their own websites and third-party cookies from trading platforms and search engines. This helps them identify “who their potential customers are,” effectively assisting businesses and brands in targeting their advertising efforts and deciding what content to advertise. While behavioral targeting can indeed precisely “cater to preferences,” the final conversion rate is limited because the quantity of “this product” that consumers need is fixed.\u00a0<\/span>Intent targeting, on the other hand, can delve into consumers’ lives, creating extended demand and uncovering more business opportunities<\/span><\/strong>\u00a0.<\/span><\/p>\n

The core of intent targeting: connecting needs & underlying intentions<\/span><\/h3>\n

In reality, every online user’s “behavior” is preceded by a series of “thoughts.” During this process, brands explore users’ thoughts and life contexts, analyze the underlying needs behind their product browsing,\u00a0<\/span>anticipate user expectations<\/span><\/strong>\u00a0, and preemptively present relevant information to users. This\u00a0<\/span>initial content guides users step-by-step to interact with the brand<\/span><\/strong>\u00a0, attracting and engaging them. This is the logic of “intent targeting.” Intent targeting is typically used in B2C products; to capture consumers’ attention, the data collected goes beyond fixed information like gender, age, location, and contact details. Intent targeting focuses on gathering ”\u00a0<\/span>user needs<\/span><\/strong>\u00a0,” including\u00a0<\/span>both explicit<\/span><\/strong>\u00a0and\u00a0<\/span>implicit<\/span><\/strong>\u00a0needs.<\/span><\/p>\n

Explicit needs are easy to collect and estimate: for example, users clicking on a new T-shirt from a trendy e-commerce platform. Explicit intent can be designed to allow algorithms to recommend similar tops and matching pants and shoes based on clothing style, seasonality, and overall aesthetic. This method is more direct and\u00a0<\/span>extends from clear user behavior<\/span><\/strong>\u00a0.<\/span><\/p>\n

Implicit intentions require more data testing and analysis: Why would a user click on this series of T-shirts instead of other styles? Is it because they like a particular designer or design element? Do they always select specific colors when browsing websites? How do they react to automatic recommendations? And so on. Merchants can use their\u00a0<\/span>official website<\/span><\/strong>\u00a0\/\u00a0<\/span>platform channels<\/span><\/strong>\u00a0\/\u00a0<\/span>apps\u00a0<\/span><\/strong>and other first-hand cookie data to collect these detailed implicit intentions<\/span><\/strong>\u00a0.<\/span><\/p>\n

Further Reading:<\/p>\n